University of Salford
🤖 £65m Science, Engineering & Environment building now open 🏠 Ranked top 2 halls in UK 📍 Campus @mediacityuk 🕘 Online 9:00 - 17:00, Monday - Friday
58,094
Followers
1,006
Following
29,199
Tweets
9.0
Avg Engagement
803
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SalfordUni's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-10-30
- Verification:No
- Location:Salford, Greater Manchester
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:6.5
- Avg Retweets per Tweet:2.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,248 tweetsThe account has an average of 199 likes and 43 retweets per tweet, indicating moderate engagement. The engagement is likely influenced by the nature of the content, such as breaking news and royal visits.
6.5
Avg Likes/Tweet
2.5
Avg Retweets/Tweet
21,146
Total Likes
8,015
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
1
Median Retweets
10
75th Percentile
438
Top Tweet
0.15
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
44.6%
Original
28.1%
Replies
10.5%
Retweets
16.7%
Quotes
0.0%
Threads
1.1%
With Media
56.2%
With Links
31.8%
With #Tags
52.9%
With @Mentions
54.5%
With Emojis
191
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.63
Reply/Original Ratio
1.59
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
98.0%
Weekday Posts
2.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 342 retweets (11% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is prospective and current students, as well as alumni and educational stakeholders. The content also appeals to the general public interested in university news and events.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
56
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
76.2%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
22,215,436
Total Potential Reach
56
Median Follower Reach
261
75th Percentile Reach
8.9%
>1K followers
1.1%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
891
Protected Accounts
8.91% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,090,524 | Wrestler | Wrestling, Motivation, Self-promotion |
| @gmpolice | 610,822 | Law Enforcement | Crime prevention, Emergency response, Community safety |
| @Asamsakti | 282,075 | Art Lover | Art, Technology, Tea |
| @SakasticBET | 260,647 | Betting | Football, Betting, Crypto |
| @VictorIsrael_ | 234,936 | Pharmacist | Pharmacist, Nigeria, Beautiful |
| @RLong_Bailey | 197,922 | Politician | Socialism, Politics, Motherhood |
| @_cosatu | 170,874 | Labor Union | Labor, Workers' Rights, Solidarity |
| @harrisonJNIOR | 158,292 | Graphic Designer | Photoshop, Advertisement, UI/UX |
| @rizzreed | 145,659 | Entrepreneur | Business, Entrepreneurship, Music |
| @Depheruk | 122,991 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,288
Followers With Bio
2,712
Followers Without Bio
72.88%
% With Bio
27.12%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed1,552
Combined Engagement
1,307
Total Likes
245
Total Retweets
310
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
0%
With @Mentions
40%
With Links
Topical Analysis:
Royalty comes to Salford 👑 Her Royal Highness The Princess Royal recently visited our Peel Park campus to meet some of our students entrepreneurs at the University of Salford's Business School 👏 Read more about the visit here - https://t.co/wU6HGfJtKF #SalfordUni https://t.co/Rc
The University of Salford would like to express our deep sadness at the passing of Her Majesty The Queen. We send our heartfelt condolences to The Royal Family. https://t.co/z9FlTsMOvP
1/ Hi everyone. You may have seen the reports in yesterday's news regarding the tragic death of Aya Hachem. We are now able to confirm that Aya was a University of Salford student, who had just completed her second year in Law.
⚡ BREAKING ⚡
We are honoured to have had HRH Prince Philip as our first University Chancellor. We send our condolences to Her Majesty The Queen and her family.
Key Insights & Takeaways
The account frequently shares news about royal visits and major university events, which can drive attention and engagement. It emphasizes the university's facilities and rankings, positioning itself as a top-tier institution. The use of breaking news alerts and emotional content, such as condolences, helps maintain a strong connection with the audience.
Strengths
- + Established follower base of 58,094
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SalfordUni reveals an growing Twitter presence with 58,094 followers. The account demonstrates a content-creator strategy, averaging 9.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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