The Salvation Army
The Salvation Army in Canada provides direct, compassionate, hands-on service and restores hope and dignity to society's most vulnerable. #EveryoneNeedsAnArmy
61,457
Followers
11,447
Following
36,409
Tweets
12.0
Avg Engagement
1,056
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @salvationarmy's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2007-09-12
- Verification:No
- Location:Canada and Bermuda
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:8.7
- Avg Retweets per Tweet:3.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,249 tweetsThe account has moderate engagement, with an average of 50 likes and 30 retweets per tweet. It often shares emotionally resonant content that encourages public support and awareness.
8.7
Avg Likes/Tweet
3.4
Avg Retweets/Tweet
28,120
Total Likes
11,014
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
2
Median Retweets
16
75th Percentile
171
Top Tweet
0.2
Engagement per 1K Followers
Normalized influence metric
Consistent
Engagement Pattern
Steady engagement across posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
94.9%
Original
1.2%
Replies
3.4%
Retweets
0.5%
Quotes
0.0%
Threads
0.2%
With Media
74.9%
With Links
39.2%
With #Tags
8.4%
With @Mentions
7.0%
With Emojis
224
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.16
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
76.8%
Weekday Posts
23.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 109 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience includes individuals and organizations interested in social justice, community service, and charitable causes. They are likely to be supporters of The Salvation Army and those seeking to engage with compassionate initiatives.
Average
Audience Quality
21.1%
Suspicion Index
19.5%
Low-Quality %
74
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
26.8%
Empty Bio
20.2%
<10 Tweets
21.3%
Mass Following (>2K)
0.0%
New (<90 days)
39.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
69.8%
No URL
12.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
18,284,027
Total Potential Reach
74
Median Follower Reach
377
75th Percentile Reach
12.7%
>1K followers
1.6%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
58.8%
Creators
5,884 accounts
20.9%
Consumers
2,093 accounts
20.2%
Dormant
2,023 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
146
Verified Followers
1.46% of total
950
Protected Accounts
9.5% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @MurrayNewlands | 1,509,859 | Contributor | pop art, art, entrepreneurship |
| @SinghLions | 1,327,408 | Restaurateur | Food, Travel, Influencer |
| @shaunking | 1,013,378 | Activist | Social justice, activism, journalism |
| @rogerhamilton | 922,299 | Entrepreneur | education, entrepreneurship, futurism |
| @realMikeLindell | 693,166 | Entrepreneur | Faith, Entrepreneurship, Author |
| @fordnation | 666,050 | Politician | Politics, Leadership, Ontario |
| @TheLaurenChen | 510,755 | Commentator | Politics, Libertarianism, Anti-establishment |
| @RareCat | 424,679 | Multifaceted | Photography, Writing, Art |
| @cityofmelbourne | 365,262 | Government | business, admin, cultural |
| @SmileyNews | 342,865 | News Curator | Positive news, Smiley Movement, World news |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,322
Followers With Bio
2,678
Followers Without Bio
73.22%
% With Bio
26.78%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed559
Combined Engagement
133
Total Likes
426
Total Retweets
112
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
RT @weathernetwork: Hurricane #Dorian has strengthened to a Category 2 storm, churning towards the Maritimes with sustained winds of 155 km/h. #HurricaneDorian #ATLstorm #NSstorm #NBstorm #PEStorm https://t.co/o3UChuUxTH
We are saddened by the unthinkable tragedy in Nova Scotia. Our hearts go out to the victims and families affected by the shooting. Please join us in prayer for those affected during this difficult time. https://t.co/hQv1OwvC4P
RT @weathernetwork: Tens of thousands are without power across the Maritimes as the outer bands of the Hurricane #Dorian reach Atlantic Canada. Stay inside and stay safe: https://t.co/RYNXNvSVP4 #ATLstorm #NSstorm #NBstorm #PEstorm #NLwx https://t.co/WWMI1hA378
Our hearts have been deeply disturbed by the tragic death of George Floyd. We believe that we are all of infinite value. We must also stand against systemic forces that dehumanize others. May his legacy be one of positive change and the eradication of racism and hate.
RT @ECCC_CHC: Get the latest on #DORIAN: Gusts now reaching 140 km/h along the Atlantic coast. Expected to pass near Halifax by 7pm. https://t.co/nYSYSwNfmZ #hurricane #severewx https://t.co/5wOT0sguAn
Key Insights & Takeaways
The account frequently responds to tragic events, showing a commitment to social justice and empathy. It highlights its long-standing mission and fundraising efforts, such as the Christmas Kettle Campaign. The use of hashtags and calls to action encourages public participation and solidarity.
Strengths
- + Established follower base of 61,457
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @salvationarmy reveals an growing Twitter presence with 61,457 followers. The account demonstrates a content-creator strategy, averaging 12.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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