The Salvation Army

The Salvation Army

@salvationarmyuk

Transforming lives for over 150 years. Your gift can change lives. To support our vital work, please visit: https://www.salvationarmy.org.uk/donate

UK & Ireland https://www.salvationarmy.org.uk/ Joined 2009-02-20 Date of Analysis: Dec 16, 2025

31,851

Followers

1,850

Following

30,195

Tweets

563

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @salvationarmyuk's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-02-20
  • Verification:No
  • Location:UK & Ireland

Data Summary

  • Followers Analyzed:31,722

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Audience Demographics

Based on 31,722 followers

The primary audience likely includes individuals interested in charitable causes, community support, and those seeking ways to contribute to social welfare. Followers may be potential donors or volunteers looking to engage with the organization's mission.

Good

Audience Quality

16.0%

Suspicion Index

17.6%

Low-Quality %

152

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

25.6%

Empty Bio

16.0%

<10 Tweets

17.8%

Mass Following (>2K)

0.0%

New (<90 days)

23.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

61.3%

No URL

9.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

86,728,300

Total Potential Reach

152

Median Follower Reach

606

75th Percentile Reach

17.4%

>1K followers

2.3%

>10K followers

0.5%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

66.2%

Creators

20,992 accounts

17.8%

Consumers

5,640 accounts

16.0%

Dormant

5,090 accounts

268

Verified Followers

0.84% of total

9.9%

Professional Bios

founder, dev, analyst, etc.

0.28

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London (730) United Kingdom (612) London, England (606) UK (561) England, United Kingdom (321) London, UK (141) England (112) Scotland, United Kingdom (109) United States (100) Manchester, England (98)

268

Verified Followers

0.84% of total

3,007

Protected Accounts

9.48% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@hootsuite 7,234,077 Social Media Manager Social media, news, tips
@CoryBooker 4,744,409 Politician Politics, New Jersey, Social Justice
@NickCannon 4,516,738 Entertainer Radio, Talk Show, Entertainment
@RickWarren 2,239,593 Pastor Faith, Purpose, Church
@JamesArthur23 2,031,541 Singer Music, Singer, Songwriter
@6BillionPeople 2,008,512 - -
@itvcorrie 1,724,223 TV Show TV, Soap Opera, Drama
@FCDOGovUK 1,082,515 Diplomacy International relations, Security, Poverty
@ukhomeoffice 1,048,097 Government Agency immigration, passports, counter-terrorism
@GMB 1,006,736 TV Show News, Television, Entertainment

Top Keywords in Follower Bios

love (1,520) community (1,216) views (1,091) army (1,053) life (1,048) charity (946) salvation (912) support (907) social (855) christian (854)

Top Hashtags in Follower Bios

#mentalhealth (41) #charity (38) #community (29) #christian (24) #music (21) #jesus (20) #homelessness (20) #doingthemostgood (19) #nhs (19) #homeless (19)

23,612

Followers With Bio

8,110

Followers Without Bio

74.43%

% With Bio

25.57%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Key Insights & Takeaways

The account focuses on fundraising and community transformation, which are key drivers for its mission. It has a strong follower base but lacks engagement metrics, which may signal a need for more interactive content. The bio and link emphasize donations, suggesting a primary goal of raising funds for its programs.

Strengths

  • + Established follower base of 31,851
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @salvationarmyuk reveals an growing Twitter presence with 31,851 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025