Sandy Hook Promise
Get involved to prevent school shootings and #EndGunViolence. Text PROMISE to 79775. #ProtectOurKids RT ≠ endorsement. Account not monitored 24/7.
110,666
Followers
8,926
Following
42,914
Tweets
183.4
Avg Engagement
808
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @sandyhook's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2012-12-24
- Verification:Yes
- Location:Newtown CT
Data Summary
- Tweets Analyzed:3,230
- Avg Likes per Tweet:18.6
- Avg Retweets per Tweet:164.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,230 tweetsThe account consistently receives high engagement with likes and retweets, indicating strong public interest and support for its cause. The use of hashtags and multimedia content helps drive interaction and visibility.
18.6
Avg Likes/Tweet
164.8
Avg Retweets/Tweet
60,106
Total Likes
532,366
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
6
Median Retweets
39
75th Percentile
112,781
Top Tweet
1.66
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
32.8%
Original
14.4%
Replies
45.3%
Retweets
7.5%
Quotes
0.0%
Threads
0.7%
With Media
83.2%
With Links
71.8%
With #Tags
73.6%
With @Mentions
16.0%
With Emojis
228
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.44
Reply/Original Ratio
0.17
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
85.7%
Weekday Posts
14.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,230 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,464 retweets (45% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,230 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes parents, educators, and advocates concerned about school safety and gun violence. It also reaches individuals interested in social justice and activism.
Good
Audience Quality
19.2%
Suspicion Index
18.3%
Low-Quality %
125
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.1%
Empty Bio
10.7%
<10 Tweets
24.9%
Mass Following (>2K)
0.0%
New (<90 days)
35.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.7%
No URL
6.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
31,634,518
Total Potential Reach
125
Median Follower Reach
538
75th Percentile Reach
17.0%
>1K followers
2.6%
>10K followers
0.5%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
75.8%
Creators
7,578 accounts
13.5%
Consumers
1,350 accounts
10.7%
Dormant
1,072 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
132
Verified Followers
1.32% of total
1,023
Protected Accounts
10.23% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,763 | Wrestler | Wrestling, Motivation, Self-promotion |
| @PreetBharara | 1,769,185 | Lawyer | Springsteen fan, Patriot, Proud immigrant |
| @alyandaj | 583,629 | Musicians | Music, Touring, Album |
| @JimIrsay | 514,822 | Owner | Sports, Music, Philanthropy |
| @TristanSnell | 425,448 | Lawyer | Law, Business, Commentary |
| @SherylCrow | 341,894 | - | - |
| @davenewworld_2 | 289,463 | Reporter | Racism, Reporting, Media |
| @DougJones | 257,263 | Politician | Hunting, Fishing, Dogs |
| @LarrySabato | 204,205 | Political Analyst | Politics, Author, UVA |
| @LASDHQ | 193,646 | Law Enforcement | Law enforcement, public safety, community outreach |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,989
Followers With Bio
3,011
Followers Without Bio
69.89%
% With Bio
30.11%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,230 analyzed252,897
Combined Engagement
0
Total Likes
252,897
Total Retweets
50,579
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
20%
With Links
Topical Analysis:
RT @ndelriego: This thread will be dedicated to the victims of the mass shooting in Uvalde, Texas. As a parent, my heart is broken seeing these faces and their ages. My condolences to their families during this difficult time 🙏🏻 Xavier Lopez, 10. He was a 4th grader at Robb
RT @madisonlcarter: Pearly Young, 77, was killed today in #Buffalo shopping for groceries. For 25 years she ran a pantry where every Saturday she fed people in Central Park. Every. Saturday. She loved singing, dancing, & being with family. She was mother, grandma, &
RT @POTUS: Over the last two decades, more school-age children have died from guns than on-duty police officers and active duty military combined. Think about that. For God’s sake how much more carnage are we willing to accept?
RT @BarackObama: Even as we’ve battled the pandemic, we’ve continued to neglect the longer-lasting epidemic of gun violence in America. Although the shooter’s motive is not yet clear, the identity of the victims underscores an alarming rise in anti-Asian violence that must end.
RT @BarackObama: A once-in-a-century pandemic cannot be the only thing that slows mass shootings in this country. It’s time for leaders everywhere to listen to the American people when they say enough is enough. https://t.co/7MEJ87Is3E
Key Insights & Takeaways
The account leverages emotional storytelling and remembrance to connect with its audience. It uses multimedia, such as music videos, to spread its message and raise awareness. The account actively responds to current events, such as the Robb Elementary School shooting, to maintain relevance and urgency.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 110,666
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @sandyhook reveals an well-established Twitter presence with 110,666 followers. The account demonstrates a content-creator strategy, averaging 183.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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