Alcaldía de Santa Marta
Cuenta Oficial de la Alcaldía de Santa Marta DTCH | Alcaldesa @VirnaJohnson. #ElCambioEsImparable.
80,114
Followers
972
Following
102,980
Tweets
102.2
Avg Engagement
153
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SantaMartaDTCH's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2012-04-05
- Verification:No
- Location:Santa Marta, Colombia
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:40.7
- Avg Retweets per Tweet:61.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,246 tweetsThe account maintains a steady average of likes and retweets, indicating consistent public interest. Engagement is likely driven by announcements and community-focused messages.
40.7
Avg Likes/Tweet
61.5
Avg Retweets/Tweet
132,114
Total Likes
199,532
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
36
Median Likes
42
Median Retweets
129
75th Percentile
1,434
Top Tweet
1.28
Engagement per 1K Followers
Normalized influence metric
Consistent
Engagement Pattern
Steady engagement across posts
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
67.1%
Original
17.1%
Replies
15.7%
Retweets
0.2%
Quotes
0.0%
Threads
0.0%
With Media
90.8%
With Links
31.5%
With #Tags
25.1%
With @Mentions
44.4%
With Emojis
245
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.25
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
77.6%
Weekday Posts
22.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 509 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes residents of Santa Marta and visitors, with a focus on informing about municipal services and events. The content also appeals to those interested in local governance and public policy.
Below Average
Audience Quality
35.1%
Suspicion Index
51.3%
Low-Quality %
3
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
58.4%
Empty Bio
53.5%
<10 Tweets
11.2%
Mass Following (>2K)
0.0%
New (<90 days)
62.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
95.5%
No URL
44.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
7,444,685
Total Potential Reach
3
Median Follower Reach
61
75th Percentile Reach
7.7%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
30.7%
Creators
3,073 accounts
15.7%
Consumers
1,574 accounts
53.5%
Dormant
5,353 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
19
Verified Followers
0.19% of total
662
Protected Accounts
6.62% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @miguelhotero | 1,932,512 | Journalist | Politics, Journalism, Leadership |
| @gusgomez1701 | 540,975 | Writer | Vivo, Ad astra per aspera |
| @IvanLalindeG | 473,921 | TV Host | Music, Travel, Food |
| @SALVARANM | 231,342 | Politician | Colombia, Politics, Culture |
| @ColombiaTuitera | 185,337 | Politician | Política, Colombia, Tweets |
| @MENDEZMARY55 | 151,612 | Fitness Coach | Fitness, CEO, Healthy Eating |
| @EventosGayMed | 125,784 | - | - |
| @RoiLopezRivas | 121,640 | Geologist | Gobierno, URSS, Chavista |
| @BancoAgrario | 118,665 | Bank | development, financial inclusion, rural population |
| @RalphyOficial | 99,092 | Radio Director | Music, Afro-Caribbean, Radio |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,158
Followers With Bio
5,842
Followers Without Bio
41.58%
% With Bio
58.42%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed5,590
Combined Engagement
1,966
Total Likes
3,624
Total Retweets
1,118
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
¡Atención samarios y turistas! 🚨 Informamos que se cierra el acceso para ingresar vehículos particulares a Taganga por completar el aforo. Los invitamos a usar el transporte público para disfrutar el paisaje y la buena gastronomía de Taganga. 🙌🏻 https://t.co/ZPBilDm0T5
Alcaldía Distrital y Gobernación del Magdalena financiarán con recursos propios solución definitiva para abastecimiento de agua en Santa Marta. | Todos los detalles en: https://t.co/FggaQMwHbi https://t.co/XOrZGbBegy
RT @VirnaJohnson: En Santa Marta tenemos un lote en la zona del centro de la ciudad para invertir en la calidad educativa de los samarios y hace parte de nuestra movilización por la educación. Cuente con eso Pdte. @petrogustavo, sabemos que la educación es la base para transform
RT @VirnaJohnson: 4 Concejales dejaron a 51.100 niños sin PAE desde el primer día de clases. Responsabilizamos a Marta García, Pedro Gómez, Jorge Yesid Ospino y Efraín Lozano integrantes de la Comisión 2da por esta absurda e injustificada decisión.
RT @VirnaJohnson: 120 mil personas nos visitaron en Semana Santa, fortaleciendo nuestra economía. Agradezco a las autoridades y gremios por trabajar unidos, por eso somos el destino favorito de los viajeros. ¡Los esperamos siempre! https://t.co/vWapLD9lUu
Key Insights & Takeaways
The account emphasizes municipal projects and public services, which aligns with its role as an official communication channel. It uses a mix of formal and promotional language to engage both residents and tourists. The high number of followers suggests strong local support and recognition of the Mayor's Office.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 80,114
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SantaMartaDTCH reveals an well-established Twitter presence with 80,114 followers. The account demonstrates a content-creator strategy, averaging 102.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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