Sarah McCammon📻
Political Correspondent @NPR. Author of “The Exvangelicals,” out March 2024.
79,781
Followers
8,445
Following
37,490
Tweets
604.0
Avg Engagement
1,411
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @sarahmccammon's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-17
- Verification:No
- Location:Virginia, USA
Data Summary
- Tweets Analyzed:3,232
- Avg Likes per Tweet:63.9
- Avg Retweets per Tweet:540.0
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,232 tweetsHer tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The average engagement suggests her content is both informative and thought-provoking for her followers.
63.9
Avg Likes/Tweet
540.0
Avg Retweets/Tweet
206,611
Total Likes
1,745,385
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
2
Median Retweets
68
75th Percentile
673,061
Top Tweet
7.57
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
20.1%
Original
37.7%
Replies
29.8%
Retweets
12.4%
Quotes
0.0%
Threads
0.6%
With Media
48.1%
With Links
6.6%
With #Tags
68.9%
With @Mentions
11.0%
With Emojis
154
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.87
Reply/Original Ratio
0.42
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
82.6%
Weekday Posts
17.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,232 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 962 retweets (30% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,232 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersHer audience includes political enthusiasts, journalists, and readers interested in religious and social movements. The engagement metrics suggest a strong, active community that values her perspective and analysis.
Average
Audience Quality
22.3%
Suspicion Index
19.3%
Low-Quality %
141
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
29.5%
Empty Bio
14.8%
<10 Tweets
29.2%
Mass Following (>2K)
0.0%
New (<90 days)
40.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
77.1%
No URL
9.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
47,234,160
Total Potential Reach
141
Median Follower Reach
559
75th Percentile Reach
17.3%
>1K followers
3.7%
>10K followers
1.2%
>50K followers
0.6%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
70.3%
Creators
7,027 accounts
15.0%
Consumers
1,495 accounts
14.8%
Dormant
1,476 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
145
Verified Followers
1.45% of total
1,101
Protected Accounts
11.01% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,098,065 | Wrestler | Wrestling, Motivation, Self-promotion |
| @PreetBharara | 1,767,011 | Lawyer | Springsteen fan, Patriot, Proud immigrant |
| @DavidCornDC | 948,531 | Journalist | Politics, Journalism, News |
| @bouska | 837,621 | Fashion Photographer | Fashion, Photography, Activism |
| @NOH8Campaign | 800,222 | Activism | equality, bullying, discrimination |
| @brianstelter | 794,217 | Journalist | CNN, Media, Politics |
| @pnjaban | 727,690 | - | - |
| @ChrisCillizza | 614,885 | Journalist | Politics, Journalism, Analysis |
| @IamMzilikazi | 552,855 | Musician | Pan-African music, Album, Rise |
| @CryptoGemsCom | 524,973 | Sports Analyst | Fenerbahce, FBBasketbol, FENERBAHÇE |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,051
Followers With Bio
2,949
Followers Without Bio
70.51%
% With Bio
29.49%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,232 analyzed866,366
Combined Engagement
0
Total Likes
866,366
Total Retweets
173,273
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @RoyalFamily: The Queen died peacefully at Balmoral this afternoon. The King and The Queen Consort will remain at Balmoral this evening and will return to London tomorrow. https://t.co/VfxpXro22W
RT @mattxiv: florida high school class president zander moricz was told by his school that they would cut his microphone if he said “gay” in his grad speech, so he replaced gay with “having curly hair.” i am in awe https://t.co/OqLbar5bwq
RT @CBSNews: ELEPHANT RESCUE: A veterinarian and national park staff saved an elephant mother in Thailand after they performed CPR on her Wednesday The elephant fainted from stress after her calf fell and got stuck in a hole. They were both rescued and safely walked back into the
RT @DomDiFurio: A DFW woman was pulled over and ticketed for driving alone in the HOV lane. She's 34 weeks pregnant and tells the cop her unborn child counts as a passenger since Roe V. Wade was overturned. The state can't have it both ways, she argues. https://t.co/eFTvElIMhG
RT @EliArieh: For a split second I thought something had gone terribly, biblically wrong with my cat https://t.co/YQWONLs0hm
Key Insights & Takeaways
She frequently covers breaking news and political developments, often with a critical and analytical tone. Her tweets often reference current events and public figures, indicating a focus on real-time political discourse. She engages with her audience through direct mentions and responses, fostering a sense of community and interaction.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 79,781
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @sarahmccammon reveals an well-established Twitter presence with 79,781 followers. The account demonstrates a conversation-first approach, averaging 604.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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