SBT

SBT

@SBTonline

Bem-vindo ao perfil oficial do SBT no Twitter! 😀

https://www.sbt.com.br/ Joined 2009-02-11 Date of Analysis: Dec 16, 2025

5,148,393

Followers

139

Following

157,020

Tweets

9.5

Avg Engagement

4,939

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @SBTonline's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2009-02-11
  • Verification:Yes
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:5.2
  • Avg Retweets per Tweet:4.3
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account has an average of 255 likes and 50 retweets per tweet, indicating moderate to high engagement. The content is well-received and shared by the audience.

5.2

Avg Likes/Tweet

4.3

Avg Retweets/Tweet

16,738

Total Likes

14,031

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

3

Median Retweets

8

75th Percentile

2,313

Top Tweet

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

24.8%

Original

2.0%

Replies

73.1%

Retweets

0.2%

Quotes

0.0%

Threads

0.0%

With Media

76.6%

With Links

58.5%

With #Tags

83.8%

With @Mentions

11.9%

With Emojis

134

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.08

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

79.9%

Weekday Posts

20.1%

Weekend Posts

Top Hashtags

#sbtnews (1025) #sbtsports (127) #cozinhesepuder (92) #championsnosbt (71) #thenoite (41) #sbtnewsnatv (41) #notíciasimpressionantes (41) #thenoitecomdanilogentili (40) #cúmplicesdeumresgate (40) #sbt (39)

Most Mentioned

@sbtnews (1772) @sbt_sports (384) @pfofocalizando (316) @sbt_games (107) @sbtjornalismo (75) @sbtvideos (33) @ravenadutra_ (8) @tvzyn (7) @sbtonline (7) @primevideobr (7)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 805 (25%)
Replies 64 (2%)
Retweets 2,376 (73%)
Quote Tweets 5 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 2,376 retweets (73% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience primarily consists of Brazilian fans of SBT's TV shows and celebrities. They are interested in entertainment news, celebrity gossip, and behind-the-scenes content.

Below Average

Audience Quality

43.0%

Suspicion Index

62.4%

Low-Quality %

1

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

71.1%

Empty Bio

69.4%

<10 Tweets

1.6%

Mass Following (>2K)

0.0%

New (<90 days)

87.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

97.0%

No URL

53.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

9,946,080

Total Potential Reach

1

Median Follower Reach

7

75th Percentile Reach

0.7%

>1K followers

0.1%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

11.8%

Creators

5,894 accounts

18.8%

Consumers

9,402 accounts

69.4%

Dormant

34,704 accounts

32

Verified Followers

0.06% of total

0.6%

Professional Bios

founder, dev, analyst, etc.

0.02

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Rio de Janeiro, Brazil (545) Sao Paulo, Brazil (502) Brasil (272) Brazil (231) Rio de Janeiro, Brasil (203) São Paulo, Brasil (197) Salvador, Brazil (73) Rio de Janeiro (72) Manaus, Brazil (68) São Paulo (67)

56

Verified Followers

0.06% of total

5,082

Protected Accounts

5.03% of total

2 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@choquei 4,792,194 Entertainment News artistas, famosos, acontecimentos
@Oledobrasil 1,200,829 Satire Website Sports, Humor, Satire
@filipebarrost 802,816 Politician politics, Brazil, Jair Bolsonaro
@IamMzilikazi 540,683 Musician Pan-African music, Album, Rise
@reportersalles 479,494 Journalist Conservadora, armamentista, antifeminista
@SudamericanaBR 248,183 Sports Media football, CONMEBOL, broadcasting
@vozdopovobrazil 191,303 Political Activist politics, information, unity
@AnamaFerreira 165,255 Modeling Agent modeling, agency, school
@LucasSalles 161,441 Entertainer TV, Acting, Podcasts
@Kah_kampa 118,710 Adult entertainer Hotwife, Telegram, No filter

Top Keywords in Follower Bios

deus (2,910) nao (1,934) vida (1,541) tudo (1,335) familia (966) sempre (898) mae (724) brasil (691) voce (680) amo (671)

Top Hashtags in Follower Bios

#deus (18) #crista (13) #bbb23 (12) #forabolsonaro (9) #foralula (9) #metatime (7) #brasil (7) #sdv (7) #amor (7) #bolsonaro (6)

29,286

Followers With Bio

71,708

Followers Without Bio

29.0%

% With Bio

71.0%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

4,966

Combined Engagement

1,706

Total Likes

3,260

Total Retweets

993

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

60%

With @Mentions

80%

With Links

Topical Analysis:

Entertainment Celebrity News Collaboration Social Media Brazilian Culture

Key Insights & Takeaways

The account frequently collaborates with other media outlets and influencers to expand its reach. Content often features popular Brazilian celebrities and TV personalities, which drives engagement. The use of hashtags and links to external content helps in driving traffic and increasing visibility.

Strengths

  • + Established follower base of 5,148,393
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @SBTonline reveals an growing Twitter presence with 5,148,393 followers. The account demonstrates a content-creator strategy, averaging 9.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025