SBT Rio

SBT Rio

@sbtrio

Seja bem-vindo ao perfil oficial do SBT no Twitter 😀 Tão carioca quanto você!

Rio de Janeiro https://www.sbt.com.br/rio Joined 2009-08-14 Date of Analysis: Dec 16, 2025

233,248

Followers

390

Following

34,251

Tweets

85.7

Avg Engagement

452

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @sbtrio's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-08-14
  • Verification:No
  • Location:Rio de Janeiro

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:49.2
  • Avg Retweets per Tweet:36.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account has a high average engagement rate with over 4,000 likes and 367 retweets per tweet. It consistently generates interaction through exclusive and timely content.

49.2

Avg Likes/Tweet

36.5

Avg Retweets/Tweet

160,038

Total Likes

118,613

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

17

Median Likes

2

Median Retweets

38

75th Percentile

29,939

Top Tweet

0.37

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

73.0%

Original

14.0%

Replies

10.7%

Retweets

2.2%

Quotes

0.0%

Threads

0.0%

With Media

71.4%

With Links

70.9%

With #Tags

17.0%

With @Mentions

24.8%

With Emojis

158

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.19

Reply/Original Ratio

0.21

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

91.4%

Weekday Posts

8.6%

Weekend Posts

Top Hashtags

#sbtrio (1686) #sbt (723) #noticias (654) #sbtsportsrio (352) #libertadoresnosbt (57) #sbtnews (55) #debatesbtrio (43) #championsnosbt (37) #sbtrio2 (35) #sbtsports (23)

Most Mentioned

@disangermano (182) @venecasagrande (111) @pedrosa (63) @sbtrio (52) @sbt_sports (45) @isabelebenito (33) @sbtnews (19) @fernandamaia88 (14) @pfofocalizando (13) @botafogo (11)

Want This Report as PDF?

We're building PDF export for these analytics reports. Register your interest to get early access.

Register Interest

Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,374 (73%)
Replies 456 (14%)
Retweets 347 (11%)
Quote Tweets 73 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 347 retweets (11% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience is Brazilian users interested in local news, sports, and entertainment. The account appeals to a broad demographic, including sports fans and general news consumers.

Average

Audience Quality

33.4%

Suspicion Index

43.7%

Low-Quality %

5

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

56.1%

Empty Bio

47.5%

<10 Tweets

4.6%

Mass Following (>2K)

0.0%

New (<90 days)

71.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

96.1%

No URL

31.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

Try Bot Detector

Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

11,795,385

Total Potential Reach

5

Median Follower Reach

33

75th Percentile Reach

2.1%

>1K followers

0.2%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

26.1%

Creators

13,075 accounts

26.3%

Consumers

13,169 accounts

47.5%

Dormant

23,756 accounts

33

Verified Followers

0.07% of total

0.7%

Professional Bios

founder, dev, analyst, etc.

0.04

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Rio de Janeiro, Brazil (3,031) Rio de Janeiro, Brasil (1,633) Rio de Janeiro (607) Brasil (366) Duque de Caxias, Brasil (269) Brazil (231) São Gonçalo, Brasil (221) Nova Iguaçu, Brasil (220) Niterói, Brasil (183) Sao Paulo, Brazil (141)

50

Verified Followers

0.05% of total

9,890

Protected Accounts

9.79% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@o_antagonista 1,834,336 News Editor politics, news, journalism
@SinghLions 1,334,171 Restaurateur Food, Travel, Influencer
@venecasagrande 825,180 Journalist Journalism, SBT Rio, YouTube
@ericfaria74 588,676 Runner Correr, Felicidade, Viver
@PROIBIDAODORIO2 573,590 Content Creator Music, Rio de Janeiro, YouTube
@FootyScran 527,617 Food Blogger football, food, photography
@vozdacomunidade 433,576 Journalist Community news, Favelas, Rio de Janeiro
@GovRJ 411,891 Government politics, government, Rio de Janeiro
@ofuxico_oficial 359,843 Entretenimento celebrities, television, cinema
@Jouberth19 310,709 Religious Leader God, Blessed, Faith

Top Keywords in Follower Bios

deus (5,555) nao (3,533) vida (2,904) tudo (2,417) sempre (1,773) familia (1,606) flamenguista (1,451) fe (1,361) amo (1,332) carioca (1,296)

Top Hashtags in Follower Bios

#flamengo (45) #flamenguista (39) #carioca (21) #forabolsonaro (20) #crf (18) #deus (18) #rj (15) #srn (13) #ma (12) #gratida (12)

53,122

Followers With Bio

47,873

Followers Without Bio

52.6%

% With Bio

47.4%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

Buy Follower Data

Export full follower list with profile details, bios, locations, and follower counts as CSV.

Buy Followers - from $15

Buy Tweet Data

Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.

Buy Tweets - from $15

Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

87,976

Combined Engagement

13,495

Total Likes

74,481

Total Retweets

17,595

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

80%

With @Mentions

20%

With Links

Topical Analysis:

News Sports Entertainment Brazilian Culture Exclusive Content

Key Insights & Takeaways

The account frequently shares exclusive news and breaking updates, which drives engagement. It has a strong focus on Brazilian sports, particularly football, which resonates with its audience. The use of emojis and casual language makes the content more relatable and engaging.

Strengths

  • + Established follower base of 233,248
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @sbtrio reveals an growing Twitter presence with 233,248 followers. The account demonstrates a content-creator strategy, averaging 85.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

Need Programmatic Access?

We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.

Register Interest for API Access

About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025