Scholastic
Scholastic is the world's largest publisher and distributor of children's books.
236,762
Followers
17,158
Following
86,982
Tweets
18.4
Avg Engagement
4,198
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Scholastic's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-04-09
- Verification:No
- Location:United States
Data Summary
- Tweets Analyzed:3,238
- Avg Likes per Tweet:10.6
- Avg Retweets per Tweet:7.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,238 tweetsScholastic's tweets receive moderate engagement with an average of 526 likes and 72 retweets. The account maintains a verified status with a low percentage of verified accounts.
10.6
Avg Likes/Tweet
7.8
Avg Retweets/Tweet
34,468
Total Likes
25,115
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
3
Median Retweets
16
75th Percentile
3,590
Top Tweet
0.08
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
38.4%
Original
26.1%
Replies
24.4%
Retweets
11.1%
Quotes
0.0%
Threads
0.2%
With Media
60.5%
With Links
29.4%
With #Tags
66.7%
With @Mentions
40.5%
With Emojis
147
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.68
Reply/Original Ratio
0.45
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
89.1%
Weekday Posts
10.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,238 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 791 retweets (24% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,238 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes children, parents, and educators interested in children's literature. The content also appeals to fans of popular media like games and series.
Good
Audience Quality
17.9%
Suspicion Index
18.5%
Low-Quality %
62
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
23.7%
Empty Bio
20.6%
<10 Tweets
13.8%
Mass Following (>2K)
0.0%
New (<90 days)
34.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
71.9%
No URL
13.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
147,246,841
Total Potential Reach
62
Median Follower Reach
261
75th Percentile Reach
9.2%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
57.4%
Creators
28,698 accounts
22.0%
Consumers
10,998 accounts
20.6%
Dormant
10,304 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
417
Verified Followers
0.41% of total
10,748
Protected Accounts
10.64% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @jimmyfallon | 50,779,192 | Comedian | Comedy, TV, Music |
| @Marvel | 17,516,029 | Entertainment | Comics, Movies, Games |
| @JohnCena | 14,100,479 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Alyssa_Milano | 3,501,179 | - | - |
| @dodo | 2,732,942 | Animal Advocate | animals, compassion, rescue |
| @ava | 2,626,718 | - | - |
| @itsdougthepug | 2,597,904 | Influencer | Pop culture, Dogs, Charity |
| @wizardingworld | 2,404,413 | Entertainment | Harry Potter, Fantastic Beasts, Magic |
| @Kaepernick7 | 2,358,289 | Athlete | Social justice, activism, football |
| @Dreamworks | 2,057,706 | Animation | Animation, Movies, Entertainment |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
76,605
Followers With Bio
24,387
Followers Without Bio
75.85%
% With Bio
24.15%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,238 analyzed8,289
Combined Engagement
6,227
Total Likes
2,062
Total Retweets
1,658
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
But what’s his rating, @dog_rates? 🥹 https://t.co/BbJrOIv1oi
🎸 Calling all fans of @AliceOseman 🎸 I WAS BORN FOR THIS is a stunning reflection of modern teenage life, and the power of believing in something — especially yourself. Enter for the chance to win a galley here ➡️ https://t.co/cN28Iava0h https://t.co/otezN5rKpd
RT @TheHungerGames: Snow lands on top. @TomBlyth has been cast as Coriolanus Snow in The Hunger Games: The Ballad of Songbirds and Snakes –…
Do you have what it takes to survive #Piggy and her new minions? 🐷 Find out in this new series based on the hit #Roblox survival game. Get your copy here: https://t.co/K68jJvju4E @DaRealMiniToon #PiggyRoblox https://t.co/Nk5Z8fm3Gw
RT @AliceOseman: I have a copy of the US edition of I WAS BORN FOR THIS, my boyband book about parasocial relationships!! 🧡 It's out on Oct…
Key Insights & Takeaways
The account frequently promotes popular media franchises like the Hunger Games and Roblox games, indicating a focus on trending and interactive content. It highlights the importance of storytelling and its impact on young readers, aligning with its mission as a children's book publisher. Scholastic uses a mix of promotional and thematic content to engage its audience, emphasizing both entertainment and educational value.
Strengths
- + Established follower base of 236,762
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Scholastic reveals an growing Twitter presence with 236,762 followers. The account demonstrates a content-creator strategy, averaging 18.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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