SC Johnson
We’re a family company working for a #BetterWorld. Follow for our latest corporate, brand and sustainability news.
191,821
Followers
918
Following
27,618
Tweets
19.9
Avg Engagement
357
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SCJohnson's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-06-30
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:9.0
- Avg Retweets per Tweet:10.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account receives a moderate to high level of engagement, with an average of 1,230 likes and 163 retweets per tweet. The engagement rate suggests a dedicated and interested audience.
9.0
Avg Likes/Tweet
10.9
Avg Retweets/Tweet
29,154
Total Likes
35,415
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
5
75th Percentile
24,558
Top Tweet
0.1
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
16.7%
Original
70.8%
Replies
8.3%
Retweets
4.1%
Quotes
0.0%
Threads
0.3%
With Media
70.9%
With Links
18.4%
With #Tags
91.2%
With @Mentions
8.7%
With Emojis
210
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
4.23
Reply/Original Ratio
0.49
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
79.3%
Weekday Posts
20.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 271 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience includes environmentally conscious consumers, corporate stakeholders, and partners interested in sustainability initiatives. Followers are likely to be interested in corporate social responsibility and eco-friendly practices.
Average
Audience Quality
22.6%
Suspicion Index
20.4%
Low-Quality %
68
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36.0%
Empty Bio
10.9%
<10 Tweets
21.7%
Mass Following (>2K)
0.0%
New (<90 days)
53.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.6%
No URL
4.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
58,856,869
Total Potential Reach
68
Median Follower Reach
234
75th Percentile Reach
6.8%
>1K followers
0.7%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
66.0%
Creators
32,996 accounts
23.1%
Consumers
11,560 accounts
10.9%
Dormant
5,444 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
338
Verified Followers
0.34% of total
18,395
Protected Accounts
18.39% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @LFC | 23,642,240 | Sports Team | Football, Anti-hate, Unity |
| @Bucks | 1,992,140 | Sports Team | Basketball, Travel, Fashion |
| @TwitterBusiness | 1,352,968 | - | - |
| @SinghLions | 1,334,050 | Restaurateur | Food, Travel, Influencer |
| @AxieInfinity | 878,428 | Gaming | Battle, Collect, Earn |
| @thebetterindia | 802,373 | Media | Uplifting stories, social impact, India |
| @Donald_Driver80 | 697,617 | Former NFL Player | Family, Writing, Football |
| @LFCUSA | 514,021 | Sports Marketing | Soccer, Anti-hate, Unity |
| @CMichaelGibson | 437,625 | Doctor | Medicine, Art, Education |
| @recycleindia | 400,212 | Environmental Activist | recycling, waste disposal, clean India |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
64,568
Followers With Bio
35,432
Followers Without Bio
64.57%
% With Bio
35.43%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed32,630
Combined Engagement
7,122
Total Likes
25,508
Total Retweets
6,526
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @HFiskJohnson: Recent dive was tragic reminder how plastic waste is disrupting ocean ecosystems. There’s no easy solution, but with init…
BIG NEWS: We’re excited to announce a first-of-its-kind partnership with the @Brewers this season. Together, we will work to take on plastic waste! Learn how: https://t.co/comqBUavG3 #SCJWorking4Solutions https://t.co/BeEyjMlfCy
“Next time you see a @Windex bottle, I hope you’ll remember that bottle has helped to provide economic opportunities for people while also helping to make our planet healthier.” See how 👇 #BetterWorld ♻💚 https://t.co/bJ6bBGSLaH
Helping protect 🌊 ecosystems is no laughing matter…but this video is! Glad to join @Brewers, @Bruter24 & Corey Knebel in supporting the @Players4Planet Save the Ocean program! https://t.co/5OstAxwxVL https://t.co/WmOyKRuCVm
Why do germs make us sick? Help your little one discover the science behind germs, and learn how they can keep themselves healthy, with our new video made in partnership with @SesameWorkshop ⬇ #BetterWorld #SesameStreet ❤🌎
Key Insights & Takeaways
The account frequently highlights partnerships and sustainability initiatives, showing a focus on collaboration and environmental impact. Content often includes calls to action and educational messages about eco-friendly practices. The use of verified accounts and influencers suggests an effort to build credibility and expand reach.
Strengths
- + Established follower base of 191,821
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SCJohnson reveals an growing Twitter presence with 191,821 followers. The account demonstrates a conversation-first approach, averaging 19.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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