SCMP Sport
The latest sports and racing news from Hong Kong, China and Asia from South China Morning Post, Asia's leading English-language newspaper.
81,410
Followers
328
Following
17,051
Tweets
6.5
Avg Engagement
202
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SCMP_Sport's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2015-02-06
- Verification:No
- Location:Hong Kong
Data Summary
- Tweets Analyzed:3,200
- Avg Likes per Tweet:4.0
- Avg Retweets per Tweet:2.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,200 tweetsEach tweet typically receives around 554 likes and 241 retweets on average. The account maintains a consistent level of interaction with its followers.
4.0
Avg Likes/Tweet
2.5
Avg Retweets/Tweet
12,868
Total Likes
7,885
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
4
75th Percentile
2,761
Top Tweet
0.08
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
95.3%
Original
0.7%
Replies
4.0%
Retweets
0.0%
Quotes
0.0%
Threads
0.2%
With Media
99.2%
With Links
17.7%
With #Tags
56.9%
With @Mentions
1.0%
With Emojis
117
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
78.8%
Weekday Posts
21.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,200 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 128 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,200 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes sports enthusiasts and readers of the South China Morning Post. It also targets international audiences interested in Asian sports.
Average
Audience Quality
33.7%
Suspicion Index
38.3%
Low-Quality %
8
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
42.4%
Empty Bio
48.6%
<10 Tweets
10.6%
Mass Following (>2K)
0.0%
New (<90 days)
72.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.2%
No URL
34.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
3,424,760
Total Potential Reach
8
Median Follower Reach
52
75th Percentile Reach
3.6%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
27.9%
Creators
2,791 accounts
23.5%
Consumers
2,352 accounts
48.6%
Dormant
4,857 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
35
Verified Followers
0.35% of total
1,085
Protected Accounts
10.85% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @PhogatRitu | 247,983 | Athlete | MMA, Wrestler, India |
| @unitedarmyfc | 172,633 | Football Fans | Football, Manchester United, Supporters |
| @BdotAdot5 | 155,136 | Entertainer | Music, God, Kylie |
| @FredBoycott | 141,540 | Cricketer | Cricket, Yorkshire, Apanthropist |
| @gilliankemmerer | 133,879 | Sports Journalist | KHL, kdrama, archery |
| @MissChengNYC | 90,406 | Marketing | Brand Partnerships, Experiential Marketing, Cosplay |
| @thepaulwilliams | 64,257 | Columnist | Rugby, Tennis, Writing |
| @Cricket_World | 61,375 | Sports News | Cricket, News, Photos |
| @SkyRacingAU | 51,372 | Horse Racing | racing, news, tips |
| @ContextoVE | 46,733 | Political Analyst | Venezuela, Politics, News |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,764
Followers With Bio
4,236
Followers Without Bio
57.64%
% With Bio
42.36%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,200 analyzed7,836
Combined Engagement
4,290
Total Likes
3,546
Total Retweets
1,567
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
Indonesia blast China away in #badminton doubles final to clinch first gold medal of #Tokyo2020 Games https://t.co/ffaaNysNZA
Wiggins ‘will never forget’ BamBam after K-pop star helps him become NBA All-star https://t.co/jkcG9kcs7l via @scmpnews
RT @ZhouGuanyu24: OMG what just happened!?! 😱
Japan’s 'Ice Prince' Yuzuru Hanyu will bring his full mega-watt star power to #Beijing2022, watched around the world by his adoring legion of "Fanyu" supporters. https://t.co/6SPnRqKNUb
Liverpool topping Manchester United’s global pulling power (no wonder Everton have the blues) | @TonyEvans92a https://t.co/s0jUjSb2He
Key Insights & Takeaways
The account highlights major sporting events and athletes, such as the Tokyo 2020 Games and Yuzuru Hanyu. It often shares stories that blend sports with pop culture, like the K-pop star's role in an NBA All-star story. The content is tailored to appeal to both local and international audiences interested in Asian sports.
Strengths
- + Established follower base of 81,410
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SCMP_Sport reveals an growing Twitter presence with 81,410 followers. The account demonstrates a content-creator strategy, averaging 6.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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