Scotiabank en México
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59,945
Followers
20,177
Following
35,080
Tweets
6.3
Avg Engagement
250
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ScotiabankMX's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-05-26
- Verification:No
- Location:México D.F.
Data Summary
- Tweets Analyzed:3,244
- Avg Likes per Tweet:3.7
- Avg Retweets per Tweet:2.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,244 tweetsThe account maintains moderate engagement with an average of 253 likes and 80 retweets per tweet. It uses hashtags and links to drive traffic and interaction.
3.7
Avg Likes/Tweet
2.6
Avg Retweets/Tweet
12,021
Total Likes
8,513
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
6
75th Percentile
1,460
Top Tweet
0.11
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
52.7%
Original
42.9%
Replies
2.9%
Retweets
1.5%
Quotes
0.0%
Threads
0.0%
With Media
62.9%
With Links
41.9%
With #Tags
51.8%
With @Mentions
16.5%
With Emojis
140
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.81
Reply/Original Ratio
0.54
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
90.8%
Weekday Posts
9.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,244 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 93 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,244 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely Mexican customers interested in banking services and promotions. The account also targets individuals looking for financial information and support.
Average
Audience Quality
21.2%
Suspicion Index
27.6%
Low-Quality %
38
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
44.9%
Empty Bio
17.6%
<10 Tweets
8.8%
Mass Following (>2K)
0.0%
New (<90 days)
48.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.2%
No URL
10.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,289,926
Total Potential Reach
38
Median Follower Reach
144
75th Percentile Reach
3.6%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
62.3%
Creators
6,234 accounts
20.0%
Consumers
2,002 accounts
17.6%
Dormant
1,764 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
36
Verified Followers
0.36% of total
1,463
Protected Accounts
14.63% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Fer_DelSolar | 2,160,254 | TV Host | Arriba los corazones, TV host, positivity |
| @followersyacom | 487,678 | Social Media Manager | Social Media, Marketing, Descuento |
| @memobarba | 228,161 | Economista | Oro, Bitcoin, Libertad |
| @CandyStephanya | 164,509 | Adult entertainer | Amor, Divertida, Cachonda |
| @bancomext | 115,401 | Banking | Comercio Exterior, Financiamiento, Desarrollo |
| @Antag0nic0 | 101,069 | Influencer | Beer, Dogs, Money |
| @AnitaLomeli | 98,834 | Journalist | Periodismo, Literatura, Podcast |
| @andysola | 95,809 | Sports Broadcaster | Deportes, Conductor, Dude |
| @RamonBecerra | 75,035 | Sales | Leadership, Sales, Enthusiast |
| @_axtone | 56,232 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,506
Followers With Bio
4,494
Followers Without Bio
55.06%
% With Bio
44.94%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,244 analyzed3,608
Combined Engagement
1,244
Total Likes
2,364
Total Retweets
722
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
RT @FCBarcelona_es: We ❤️ Barça Fans We ❤️ Camp Nou #ForçaBarça https://t.co/t1FbbFqi2y
En @ScotiabankMX celebramos la diversidad y la unidad, por eso nos sentimos #OrgullososPorLasDiferenciasQueNosUnen @p_connectionmx https://t.co/2qZa2NGHp8
Hoy más que nunca estamos contigo, por eso difiere tus pagos por 4 meses. #MásCercaQueNunca Visita: https://t.co/STdHxZscIz https://t.co/1YVvgcdpcX
RT @FCBarcelona_es: Final del partido. Juventus 3-0 FC Barcelona (Dybala x2 y Chiellini) #JuveFCB #UCL 🔴🔵#ForçaBarça https://t.co/5l7if7mudw
Creemos que todos los niños vienen al mundo con un #Potencialinfinito con el poder de convertirse en cualquier cosa que deseen, por eso que Scotiabank financia una serie de programas que ayudan a nuestros niños. https://t.co/y9cCUxZyIx
Key Insights & Takeaways
The account emphasizes inclusivity and diversity, which helps build brand loyalty. It promotes financial products and services through engaging and informative tweets. The use of hashtags and links indicates a strategy to increase visibility and drive traffic to external resources.
Strengths
- + Established follower base of 59,945
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ScotiabankMX reveals an growing Twitter presence with 59,945 followers. The account demonstrates a content-creator strategy, averaging 6.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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