Sky Sports Scotland
The official Twitter account of Sky Sports & Sky Sports News in Scotland.
317,656
Followers
831
Following
49,827
Tweets
366.4
Avg Engagement
545
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ScotlandSky's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2012-10-05
- Verification:No
- Location:Scotland
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:335.2
- Avg Retweets per Tweet:31.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a high level of engagement with an average of 6,979 likes and 843 retweets per tweet. Its content is well-received, with notable tweets receiving significant interaction.
335.2
Avg Likes/Tweet
31.2
Avg Retweets/Tweet
1,089,294
Total Likes
101,558
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
95
Median Likes
9
Median Retweets
319
75th Percentile
9,043
Top Tweet
1.15
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
89.8%
Original
7.5%
Replies
2.6%
Retweets
0.0%
Quotes
0.0%
Threads
0.1%
With Media
77.9%
With Links
8.8%
With #Tags
12.7%
With @Mentions
83.3%
With Emojis
177
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.08
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
64.2%
Weekday Posts
35.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 86 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience consists of Scottish sports enthusiasts, particularly football fans, who follow for real-time updates and highlights. The account also attracts international followers interested in Scottish sports events.
Average
Audience Quality
32.0%
Suspicion Index
46.3%
Low-Quality %
11
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
58.3%
Empty Bio
47.6%
<10 Tweets
5.6%
Mass Following (>2K)
0.0%
New (<90 days)
60.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
95.4%
No URL
34.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
12,950,842
Total Potential Reach
11
Median Follower Reach
64
75th Percentile Reach
2.5%
>1K followers
0.2%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
28.1%
Creators
14,050 accounts
24.3%
Consumers
12,130 accounts
47.6%
Dormant
23,820 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
140
Verified Followers
0.14% of total
9,775
Protected Accounts
9.68% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Carra23 | 2,193,546 | Football Pundit | Football, TV punditry, Charity |
| @FloydShivambu | 1,394,667 | Politician | Dialectical Materialism, Labour Theory of Value, Revolution |
| @maurocezar | 1,254,306 | Sports Journalist | Futebol, Esportes, Jornalismo |
| @campbellclaret | 1,008,884 | Writer | Writing, Communication, Mental Health |
| @SkyCricket | 876,840 | Sports Commentator | Sports, Cricket, News |
| @ZachBoychuk | 829,386 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @BorekMati | 819,384 | Sports Commentator | sports, boxing, promotions |
| @IamMzilikazi | 546,764 | Musician | Pan-African music, Album, Rise |
| @Moreno | 430,305 | Influencer | Business, Manager, Serious |
| @zammit_marc | 387,770 | Filmmaker | Film, Acting, Producing |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
42,769
Followers With Bio
58,229
Followers Without Bio
42.35%
% With Bio
57.65%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed42,593
Combined Engagement
38,592
Total Likes
4,001
Total Retweets
8,519
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
20%
With @Mentions
60%
With Links
Topical Analysis:
Andy Goram - 'The Goalie' 💙. 1964-2022 Remembering one of Scottish football's greatest ever players. https://t.co/MW8pwtgvOx
🍀 "The door is open for anyone to succeed." Cameron Carter-Vickers takes a look back at @CelticFC's history and the black players who paved the way for future generations #BlackHistoryMonth https://t.co/n2KE8nMrot
Rangers are Europa League finalists! 🎉 https://t.co/wnzHkzNB7Y
🚨BREAKING: Celtic boss Ange Postecolgou is named the manager of the year - beating Dick Campbell, Paul Hartley & Malky Mackay to the award🏆
🏆𝐑𝐀𝐍𝐆𝐄𝐑𝐒 𝐖𝐈𝐍 𝐓𝐇𝐄 𝐒𝐂𝐎𝐓𝐓𝐈𝐒𝐇 𝐂𝐔𝐏!🏆 Goals from Ryan Jack & Scott Wright fired Rangers to a 2-0 win over Hearts to claim a 34th Scottish Cup title!
Key Insights & Takeaways
The account frequently highlights major Scottish football events and milestones, which drives engagement. It leverages nostalgia and tribute content, such as remembering Andy Goram, to connect with fans emotionally. Promoting Rangers' successes, including cup wins and Europa League finals, reinforces its role as a key sports news provider.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 317,656
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ScotlandSky reveals an well-established Twitter presence with 317,656 followers. The account demonstrates a content-creator strategy, averaging 366.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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