Scottish Book Trust

Scottish Book Trust

@scottishbktrust

A national charity changing lives with reading and writing. Home of @Bookbug_SBT, @BookWeekScot and #ReadingSchools. Donate today to change lives with books.

Scotland, United Kingdom https://www.scottishbooktrust.com/donate Joined 2009-02-13 Date of Analysis: Dec 16, 2025

63,905

Followers

32,944

Following

74,638

Tweets

880

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @scottishbktrust's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-02-13
  • Verification:No
  • Location:Scotland, United Kingdom

Data Summary

  • Followers Analyzed:9,998

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Audience Demographics

Based on 9,998 followers

The primary audience includes educators, parents, and children interested in literacy programs. The account also targets donors and supporters of charitable initiatives.

Good

Audience Quality

16.8%

Suspicion Index

17.3%

Low-Quality %

137

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

23.1%

Empty Bio

17.4%

<10 Tweets

19.2%

Mass Following (>2K)

0.0%

New (<90 days)

25.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

69.9%

No URL

11.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

32,174,321

Total Potential Reach

137

Median Follower Reach

566

75th Percentile Reach

16.8%

>1K followers

2.0%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

62.7%

Creators

6,272 accounts

19.8%

Consumers

1,982 accounts

17.4%

Dormant

1,744 accounts

86

Verified Followers

0.86% of total

20.6%

Professional Bios

founder, dev, analyst, etc.

0.27

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Scotland, United Kingdom (446) Glasgow, Scotland (426) Edinburgh, Scotland (370) Scotland (293) Edinburgh (186) Glasgow (166) United Kingdom (126) London, England (123) London (116) UK (72)

86

Verified Followers

0.86% of total

886

Protected Accounts

8.86% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,072,627 Wrestler Wrestling, Motivation, Self-promotion
@1pcornwell 1,179,511 Author crime, mystery, writing
@LeBronJames 939,823 - -
@donwinslow 933,406 Author books, writing, reading
@iownjd 764,248 Lawyer learn, inspire, engage
@TheRyanAdams 689,965 Musician Music, Faith, Ryan Adams
@OccupyDemocrats 569,356 Political Activist Progressive, Grassroots, Politics
@MisterSalesman 387,824 Author Books, Writing, Hosting
@charlesyeo 352,834 Publisher publishing, entrepreneur, technology
@SmileyNews 342,989 News Curator Positive news, Smiley Movement, World news

Top Keywords in Follower Bios

writer (689) teacher (676) views (558) books (555) primary (469) sheher (468) author (453) book (446) school (440) scotland (326)

Top Hashtags in Follower Bios

#writingcommunity (23) #amwriting (21) #author (21) #writer (18) #kidlit (15) #scbwi (14) #books (12) #1 (11) #reading (9) #amquerying (8)

7,695

Followers With Bio

2,305

Followers Without Bio

76.95%

% With Bio

23.05%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Key Insights & Takeaways

The account has a significant following but lacks engagement, indicating potential issues with content visibility or interaction strategies. It promotes educational and community-based initiatives, which may not be engaging enough for the general audience. The low engagement could be due to a lack of interactive content or insufficient promotion of campaigns.

Strengths

  • + Established follower base of 63,905
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @scottishbktrust reveals an growing Twitter presence with 63,905 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025