Scouts

Scouts

@scouts

Scouts prepares young people with #SkillsForLife

GIlwell Park https://www.scouts.org.uk/ Joined 2014-08-18 Date of Analysis: Dec 16, 2025

64,420

Followers

313

Following

3,264

Tweets

63.6

Avg Engagement

208

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @scouts's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2014-08-18
  • Verification:No
  • Location:GIlwell Park

Data Summary

  • Tweets Analyzed:3,041
  • Avg Likes per Tweet:35.0
  • Avg Retweets per Tweet:28.7
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,041 tweets

Scouts' tweets receive a high average number of likes, indicating strong audience interest. Retweets are also consistent, suggesting that the content is both informative and shareable within the community.

35.0

Avg Likes/Tweet

28.7

Avg Retweets/Tweet

106,317

Total Likes

87,216

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

9

Median Likes

9

Median Retweets

51

75th Percentile

27,764

Top Tweet

0.99

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

64.5%

Original

14.3%

Replies

18.0%

Retweets

3.2%

Quotes

0.0%

Threads

1.2%

With Media

78.3%

With Links

46.0%

With #Tags

49.9%

With @Mentions

11.1%

With Emojis

162

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.22

Reply/Original Ratio

0.18

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

79.5%

Weekday Posts

20.5%

Weekend Posts

Top Hashtags

#youshape (282) #skillsforlife (135) #goodforyou (92) #amillionhands (83) #promisetotheplanet (67) #thankyouday (51) #thebighelpout (41) #iscout (38) #betterprepared (33) #cubs100 (28)

Most Mentioned

@scouts (352) @beargrylls (166) @ukscouting (117) @hpkentish (67) @thompsontravels (61) @matthyde (50) @astro_timpeake (36) @dwaynefields (25) @jagzbharth (23) @worldscouting (21)

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Content Strategy Analysis

Based on 3,041 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,960 (64%)
Replies 436 (14%)
Retweets 548 (18%)
Quote Tweets 97 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 548 retweets (18% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,041 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience is young people aged 18-25, as well as families and community members interested in youth development. The content also appeals to followers of the royal family and those interested in public service and community involvement.

Average

Audience Quality

23.7%

Suspicion Index

26.1%

Low-Quality %

43

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

34.7%

Empty Bio

27.1%

<10 Tweets

16.2%

Mass Following (>2K)

0.0%

New (<90 days)

45.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

80.9%

No URL

17.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

23,973,504

Total Potential Reach

43

Median Follower Reach

207

75th Percentile Reach

7.4%

>1K followers

1.0%

>10K followers

0.3%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

50.2%

Creators

5,025 accounts

22.6%

Consumers

2,265 accounts

27.1%

Dormant

2,710 accounts

93

Verified Followers

0.93% of total

8.2%

Professional Bios

founder, dev, analyst, etc.

0.11

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (133) United Kingdom (113) London (85) England, United Kingdom (66) UK (52) India (36) United States (29) Dhaka, Bangladesh (27) Scotland, United Kingdom (26) Liverpool, England (24)

93

Verified Followers

0.93% of total

1,085

Protected Accounts

10.85% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,074,964 Wrestler Wrestling, Motivation, Self-promotion
@KensingtonRoyal 2,841,328 Royalty Royalty, Philanthropy, Family
@MU_Foundation 391,229 Charity Football, Charity, Young People
@peterndoro 366,691 Journalist Journalism, Broadcasting, Africa
@JamesCleverly 203,047 Politician Politics, Middle East, Africa
@TheGlobalGoals 151,394 Advocacy poverty, inequality, climate change
@SDGaction 150,195 Advocacy mobilize, inspire, connect
@BernardMarr 138,266 Futurist Business, Tech, Data
@WeDontHaveTime 133,264 Climate Activist climate solutions, tree planting, review platform
@mtcrookshank 122,157 Photographer Photography, Scuba Diving, Sailing

Top Keywords in Follower Bios

scout (454) views (298) love (258) life (226) scouts (210) leader (162) young (156) student (149) world (148) mum (124)

Top Hashtags in Follower Bios

#skillsforlife (51) #nature (7) #scouting (7) #scouts (7) #humanrights (7) #youshape (6) #scout (6) #photography (5) #peace (5) #leadership (5)

6,529

Followers With Bio

3,471

Followers Without Bio

65.29%

% With Bio

34.71%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,041 analyzed

43,151

Combined Engagement

13,827

Total Likes

29,324

Total Retweets

8,630

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

40%

With @Mentions

80%

With Links

Topical Analysis:

Youth Development Community Service Royal Family Engagement

Key Insights & Takeaways

The account frequently collaborates with the royal family, which enhances its credibility and visibility. Content often highlights youth participation in public events, reinforcing the organization's focus on community service. The use of hashtags like #TheBigHelpOut and #Coronation increases reach and engagement with relevant audiences.

Strengths

  • + Established follower base of 64,420
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @scouts reveals an growing Twitter presence with 64,420 followers. The account demonstrates a content-creator strategy, averaging 63.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025