Screwfix
The official Twitter account for Screwfix. We’re here to help everyday during store opening times. You can also contact us via our website: https://bit.ly/3NphW
67,268
Followers
10,704
Following
64,912
Tweets
6.1
Avg Engagement
366
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Screwfix's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-11-06
- Verification:Yes
- Location:UK
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:3.0
- Avg Retweets per Tweet:3.0
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account has a high average engagement rate with likes and retweets, indicating strong audience interaction. It leverages hashtags and calls-to-action to boost participation.
3.0
Avg Likes/Tweet
3.0
Avg Retweets/Tweet
9,759
Total Likes
9,904
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
4,368
Top Tweet
0.09
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
14.4%
Original
84.8%
Replies
0.2%
Retweets
0.6%
Quotes
0.0%
Threads
0.2%
With Media
16.7%
With Links
3.7%
With #Tags
87.7%
With @Mentions
10.6%
With Emojis
170
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
5.88
Reply/Original Ratio
3.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
75.8%
Weekday Posts
24.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 6 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely customers interested in home improvement and DIY projects. The account also targets individuals looking for promotions and seasonal deals.
Average
Audience Quality
20.2%
Suspicion Index
23.7%
Low-Quality %
80
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
38.7%
Empty Bio
14.0%
<10 Tweets
18.8%
Mass Following (>2K)
0.0%
New (<90 days)
38.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.2%
No URL
8.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,899,053
Total Potential Reach
80
Median Follower Reach
266
75th Percentile Reach
6.8%
>1K followers
0.5%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
70.8%
Creators
7,077 accounts
15.2%
Consumers
1,523 accounts
14.0%
Dormant
1,400 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
31
Verified Followers
0.31% of total
790
Protected Accounts
7.9% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @BarringtonMole | 764,218 | Musician | Music, Guitars, Music Production |
| @zammit_marc | 385,316 | Filmmaker | Film, Acting, Producing |
| @bootlegger1974 | 357,514 | Unemployed | Fish & chips, Jobseeker's allowance, Chicken factory |
| @CFCBlues_com | 305,510 | Sports Media | Football, Chelsea FC, Betting |
| @barnardos | 192,102 | Charity | Children, Future, Support |
| @frankirby | 188,701 | Footballer | Football, Nike, European Champion |
| @AdamJSmithy | 155,216 | Presenter | TV, Radio, Events |
| @KarlHughesUK | 151,828 | Actor | Actor, MD, Productions |
| @Childrens_Trust | 106,398 | Charity | brain injury, children, charity |
| @Sandragogglebox | 97,100 | TV Personality | Reality TV, Entertainment, Pantomimes |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,131
Followers With Bio
3,869
Followers Without Bio
61.31%
% With Bio
38.69%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed15,522
Combined Engagement
6,279
Total Likes
9,243
Total Retweets
3,104
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
We’re giving away a £100 gift card to help you celebrate this Fathers day. To enter, simply follow us and retweet to #Win T&C’s Apply https://t.co/HkSd9ymzRa #ScrewfixFathersDay https://t.co/D6ljwVtDqJ
We’re embracing the festivities and giving away a £100 Screwfix gift card 🎅🎁 To Enter, simply retweet and tag #ScrewfixGiftCards for the chance to #Win📜 T&C’s apply https://t.co/95vwLI1HyS https://t.co/jF0R41Ja95
Give Dad the gift he really wants this Father’s Day! To enter follow us and RT to #Win a £100 Gift card #ScrewfixFathersDay T&C’s apply https://t.co/4895UG4T2z https://t.co/PlmXARHLDX
We’re spreading the love and giving away a £100 gift card this Valentine's day 💝 To Enter, simply retweet and tag #ILoveScrewfix for the chance to #Win 🌹 T&Cs apply https://t.co/Lk9HIq65zh https://t.co/5N4xQ6UW1m
Mother’s Day is fast approaching, and we want to celebrate by giving you the chance to win a £100 gift card this Mother’s Day 🙌 To Enter, simply retweet and tag #ScrewfixMothersDay for the chance to #Win T&C’s apply, https://t.co/srSWd9UlgY https://t.co/EkUcccXWSg
Key Insights & Takeaways
The account frequently runs promotions and giveaways, which drive engagement and follower growth. Seasonal campaigns are a key strategy, aligning with holidays like Father's Day and Valentine's Day. Hashtags and calls-to-action are used effectively to encourage retweets and participation.
Strengths
- + Established follower base of 67,268
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Screwfix reveals an growing Twitter presence with 67,268 followers. The account demonstrates a conversation-first approach, averaging 6.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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