State Dept for Youth Affairs & Creative Economy
This is the Official Account for the State Department for Youth Affairs & Creative Economy - @moyasa_ke | CS @AbabuNamwamba | PS @IsmailMaalim19 | #TalantaHela
31,393
Followers
400
Following
7,005
Tweets
32.1
Avg Engagement
44
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SDY_Ke's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2019-01-18
- Verification:No
- Location:Nairobi, Kenya
Data Summary
- Tweets Analyzed:3,071
- Avg Likes per Tweet:9.3
- Avg Retweets per Tweet:22.8
- Followers Analyzed:29,116
Engagement Analysis
Based on 3,071 tweetsThe account has average engagement with likes and retweets, indicating a moderate level of interaction. The content is often focused on announcements and calls to action, which may influence engagement patterns.
9.3
Avg Likes/Tweet
22.8
Avg Retweets/Tweet
28,658
Total Likes
69,974
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
13
Median Retweets
34
75th Percentile
4,718
Top Tweet
1.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
26.7%
Original
5.2%
Replies
65.7%
Retweets
2.4%
Quotes
0.0%
Threads
0.2%
With Media
95.2%
With Links
66.5%
With #Tags
94.8%
With @Mentions
8.0%
With Emojis
246
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.2
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
84.8%
Weekday Posts
15.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,071 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 2,017 retweets (66% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,071 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 29,116 followersThe primary audience is young Kenyans interested in public service, sports, arts, and creative economy opportunities. The content is also relevant to policymakers and stakeholders in youth affairs.
Average
Audience Quality
21.0%
Suspicion Index
20.7%
Low-Quality %
76
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
28.7%
Empty Bio
23.3%
<10 Tweets
17.1%
Mass Following (>2K)
0.0%
New (<90 days)
39.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.3%
No URL
12.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
52,800,377
Total Potential Reach
76
Median Follower Reach
315
75th Percentile Reach
10.0%
>1K followers
1.2%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
48.4%
Creators
14,080 accounts
28.3%
Consumers
8,251 accounts
23.3%
Dormant
6,785 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
143
Verified Followers
0.49% of total
1,793
Protected Accounts
6.16% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,808 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4,201,653 | - | - |
| @HUAWEI_TECH4ALL | 1,291,831 | Technology | Technology, Inclusion, Connectivity |
| @nonprofitorgs | 775,104 | Nonprofit Advocate | Nonprofits, Digital Marketing, Fundraising |
| @AnneKiguta | 763,520 | Journalist | politics, business, human rights |
| @EstherPassaris | 746,390 | Politician | Women empowerment, legislative advocacy, gender equality |
| @ProfKibwana | 683,540 | Governor | Governance, Leadership, Kenya |
| @KBCChannel1 | 665,295 | News Broadcaster | News, Kenya, TV Shows |
| @ntsa_kenya | 616,239 | Transportation Safety | Road safety, transport, authority |
| @VusiThembekwayo | 569,239 | Entrepreneur | God, Speaker, Entrepreneur |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
20,766
Followers With Bio
8,350
Followers Without Bio
71.32%
% With Bio
28.68%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,071 analyzed9,720
Combined Engagement
0
Total Likes
9,720
Total Retweets
1,944
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @antonioguterres: My message to the youth of today: Do not take up careers with the climate wreckers. I urge you to be the generation that succeeds in addressing the planetary emergency of climate change.
RT @WilliamsRuto: Congratulations to Eco-Bana, a Kenyan social venture started by four university students, that has just won the prestigious Hult Prize and a cash award of 1 million dollars. The prize is awarded to entrepreneurs who strive to tackle pressing global issues throug
RT @antonioguterres: Despite the worsening climate crisis, I remain hopeful - because of the young people who have been relentless in holding decision-makers to account. Here's my message to them from #COP27: I pledge to you that I will not let leaders off the hook. I urge you
RT @WilliamsRuto: https://t.co/oFYHZ81foc
RT @CBKKenya: FOUR DAYS REMAINING! Don't miss the deadline for application for the CBK Internship Program. Applications close at 11:59 p.m. on Monday, August 22, 2022. https://t.co/KnY3CJh6L8
Key Insights & Takeaways
The account frequently promotes opportunities for youth engagement and development programs. It highlights key figures and appointments in the youth affairs sector, which helps in building credibility and visibility. The use of hashtags and links to external resources suggests a focus on outreach and program promotion.
Strengths
- + Established follower base of 31,393
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SDY_Ke reveals an growing Twitter presence with 31,393 followers. The account demonstrates a content-creator strategy, averaging 32.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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