State Dept for Youth Affairs & Creative Economy

State Dept for Youth Affairs & Creative Economy

@SDY_Ke

This is the Official Account for the State Department for Youth Affairs & Creative Economy - @moyasa_ke | CS @AbabuNamwamba | PS @IsmailMaalim19 | #TalantaHela

Nairobi, Kenya https://youth.go.ke/ Joined 2019-01-18 Date of Analysis: Dec 16, 2025

31,393

Followers

400

Following

7,005

Tweets

32.1

Avg Engagement

44

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @SDY_Ke's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2019-01-18
  • Verification:No
  • Location:Nairobi, Kenya

Data Summary

  • Tweets Analyzed:3,071
  • Avg Likes per Tweet:9.3
  • Avg Retweets per Tweet:22.8
  • Followers Analyzed:29,116

Engagement Analysis

Based on 3,071 tweets

The account has average engagement with likes and retweets, indicating a moderate level of interaction. The content is often focused on announcements and calls to action, which may influence engagement patterns.

9.3

Avg Likes/Tweet

22.8

Avg Retweets/Tweet

28,658

Total Likes

69,974

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

13

Median Retweets

34

75th Percentile

4,718

Top Tweet

1.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

26.7%

Original

5.2%

Replies

65.7%

Retweets

2.4%

Quotes

0.0%

Threads

0.2%

With Media

95.2%

With Links

66.5%

With #Tags

94.8%

With @Mentions

8.0%

With Emojis

246

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.2

Reply/Original Ratio

0.04

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

84.8%

Weekday Posts

15.2%

Weekend Posts

Top Hashtags

#kenyanimimi (191) #gavaikoground (138) #youthempowermentke (106) #rizikiyavijana (84) #youthpolicyikomarsabit (80) #maadiliyavijana (68) #talantahela (64) #mazingirayetuvijana (47) #ujuzikwavijana (44) #talantazavijana (42)

Most Mentioned

@rochieng (976) @moictkenya (838) @mucheru (788) @nadia_abdalla_ (718) @sdy_ke (709) @charles_sunkuli (513) @youthfund_ke (488) @nyc_youthvoice (448) @kyeop_kenya (384) @ababunamwamba (273)

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Content Strategy Analysis

Based on 3,071 tweets

Content Type Distribution

Content Breakdown

Original Tweets 819 (27%)
Replies 161 (5%)
Retweets 2,017 (66%)
Quote Tweets 74 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 2,017 retweets (66% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,071 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 29,116 followers

The primary audience is young Kenyans interested in public service, sports, arts, and creative economy opportunities. The content is also relevant to policymakers and stakeholders in youth affairs.

Average

Audience Quality

21.0%

Suspicion Index

20.7%

Low-Quality %

76

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

28.7%

Empty Bio

23.3%

<10 Tweets

17.1%

Mass Following (>2K)

0.0%

New (<90 days)

39.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

84.3%

No URL

12.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

52,800,377

Total Potential Reach

76

Median Follower Reach

315

75th Percentile Reach

10.0%

>1K followers

1.2%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

48.4%

Creators

14,080 accounts

28.3%

Consumers

8,251 accounts

23.3%

Dormant

6,785 accounts

143

Verified Followers

0.49% of total

13.6%

Professional Bios

founder, dev, analyst, etc.

0.14

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Nairobi, Kenya (4,708) Kenya (1,782) Nairobi (1,109) Mombasa, Kenya (453) Eldoret, Kenya (219) Kisumu, Kenya (206) Nakuru, Kenya (205) kenya (186) Nairobi Kenya (183) Nairobi,Kenya (124)

143

Verified Followers

0.49% of total

1,793

Protected Accounts

6.16% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,106,808 Wrestler Wrestling, Motivation, Self-promotion
@verified 4,201,653 - -
@HUAWEI_TECH4ALL 1,291,831 Technology Technology, Inclusion, Connectivity
@nonprofitorgs 775,104 Nonprofit Advocate Nonprofits, Digital Marketing, Fundraising
@AnneKiguta 763,520 Journalist politics, business, human rights
@EstherPassaris 746,390 Politician Women empowerment, legislative advocacy, gender equality
@ProfKibwana 683,540 Governor Governance, Leadership, Kenya
@KBCChannel1 665,295 News Broadcaster News, Kenya, TV Shows
@ntsa_kenya 616,239 Transportation Safety Road safety, transport, authority
@VusiThembekwayo 569,239 Entrepreneur God, Speaker, Entrepreneur

Top Keywords in Follower Bios

god (1,136) youth (1,122) kenya (901) life (759) social (572) love (567) father (510) advocate (501) business (482) development (476)

Top Hashtags in Follower Bios

#sdgs (40) #ggmu (27) #mufc (27) #kenya (22) #youth (16) #coyg (16) #arsenal (14) #god (14) #sdg (13) #srhr (13)

20,766

Followers With Bio

8,350

Followers Without Bio

71.32%

% With Bio

28.68%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,071 analyzed

9,720

Combined Engagement

0

Total Likes

9,720

Total Retweets

1,944

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

40%

With Links

Topical Analysis:

Youth Development Public Service Creative Economy Sports Arts Program Opportunities Leadership Appointments

Key Insights & Takeaways

The account frequently promotes opportunities for youth engagement and development programs. It highlights key figures and appointments in the youth affairs sector, which helps in building credibility and visibility. The use of hashtags and links to external resources suggests a focus on outreach and program promotion.

Strengths

  • + Established follower base of 31,393
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @SDY_Ke reveals an growing Twitter presence with 31,393 followers. The account demonstrates a content-creator strategy, averaging 32.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025