SEC Sonora
Secretaría de Educación y Cultura del Estado de Sonora.
31,741
Followers
396
Following
22,762
Tweets
24.8
Avg Engagement
90
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SECSonora's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-05-25
- Verification:No
- Location:Hermosillo, Sonora
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:8.8
- Avg Retweets per Tweet:16.0
- Followers Analyzed:31,339
Engagement Analysis
Based on 3,250 tweetsThe account has moderate engagement with an average of 142 likes and 80 retweets per tweet. Verified accounts make up a small percentage of the followers, indicating a mix of public and private engagement.
8.8
Avg Likes/Tweet
16.0
Avg Retweets/Tweet
28,570
Total Likes
52,060
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
5
Median Retweets
30
75th Percentile
872
Top Tweet
0.78
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
61.3%
Original
3.7%
Replies
34.6%
Retweets
0.3%
Quotes
0.0%
Threads
0.0%
With Media
89.3%
With Links
49.8%
With #Tags
56.4%
With @Mentions
28.9%
With Emojis
217
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.06
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
77.7%
Weekday Posts
22.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,126 retweets (35% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 31,339 followersThe primary audience includes educators, students, parents, and government officials. The content is tailored to inform and engage the broader community in Sonora.
Average
Audience Quality
21.3%
Suspicion Index
36.3%
Low-Quality %
33
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
54.8%
Empty Bio
27.0%
<10 Tweets
4.9%
Mass Following (>2K)
0.0%
New (<90 days)
34.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.3%
No URL
17.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
34,534,950
Total Potential Reach
33
Median Follower Reach
150
75th Percentile Reach
4.8%
>1K followers
0.6%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
50.0%
Creators
15,676 accounts
22.9%
Consumers
7,191 accounts
27.0%
Dormant
8,472 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
56
Verified Followers
0.18% of total
3,975
Protected Accounts
12.68% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,917 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4,201,678 | - | - |
| @SEP_mx | 1,256,060 | Education | Education, Mexico, Public |
| @Declaracion | 904,995 | - | - |
| @El_Ciudadano | 580,226 | Journalist | Prensa, Libertaria, Denuncia |
| @egomezislas | 390,522 | CEO | ATV, Corporate, CEO |
| @peoplesearches | 322,062 | Investigator | MissingPersons, LawEnforcement, Trafficking |
| @AlfonsoDurazo | 272,037 | Politician | Sonorense, Administración Pública, Cuarta Transformación |
| @jorcervan | 237,651 | Writer | Mythology, Self-discovery, Openness |
| @ELDEBATE | 198,086 | News Outlet | política, deportes, entretenimiento |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
14,154
Followers With Bio
17,185
Followers Without Bio
45.16%
% With Bio
54.84%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed2,526
Combined Engagement
0
Total Likes
2,526
Total Retweets
505
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @AlfonsoDurazo: Más de 90 años esperando este momento tan anhelado por las y los habitantes de esta región y el día de hoy le cumplimos a nuestro pueblo. Inauguramos el camino Agua Prieta - Bavispe… 1/2 https://t.co/kzJ4cXhz7F
RT @ClaudiaPavlovic: Con gran compromiso asumo la presidencia de @CONAGO_oficial, para seguir trabajando proactivamente para las y los ciudadanos. La vacunación, reactivación económica, educación y protección a la niñez, serán prioridades. Agradezco la confianza de mis compañeros
RT @ClaudiaPavlovic: Hoy es uno de los días más tristes de mi vida. Se ha ido mi madre Alicia Arellano Tapia, mi ejemplo de vida, mi inspiración, mi consejera. No te imaginas la falta que me harás por el resto de mis días. Gracias de todo corazón por el enorme privilegio de ser t
RT @ClaudiaPavlovic: En Sonora, hace unos momentos recibimos con gran optimismo el primer lote de vacunas contra el #Covid19. ¡Gracias al @GobiernoMX por su apoyo para nuestras heroínas y héroes que están en la primera línea de batalla! #SigamosSonora
RT @AlfonsoDurazo: ¡Viva México! ¡Viva los héroes y las heroínas que nos dieron patria! ¡Vivan los pueblos originarios! ¡Viva el Sonora profundo! ¡Viva Sonora, Tierra de Oportunidades! Sigamos luchando con alegría, valentía y esperanza. Les confieso que… 1/2 https://t.co/n23Xomo5
Key Insights & Takeaways
The account frequently shares important public health updates, such as vaccination drives, showing a focus on community safety. It uses a mix of formal and urgent messaging to communicate with its audience, indicating a need for clear and timely information. The account's top tweets often include links to external resources, suggesting a strategy to provide additional information and support.
Strengths
- + Established follower base of 31,741
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SECSonora reveals an growing Twitter presence with 31,741 followers. The account demonstrates a content-creator strategy, averaging 24.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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