Secretaría Distrital de Salud

Secretaría Distrital de Salud

@SectorSalud

Cuenta oficial de la Secretaría de Salud de Bogotá. Trinos firmados con A.G.L son escritos por el secretario de Salud, Alejandro Gómez López @AlejandroGL2014

Bogotá https://www.saludcapital.gov.co/ Joined 2011-01-21 Date of Analysis: Dec 16, 2025

227,929

Followers

1,407

Following

126,528

Tweets

6.7

Avg Engagement

497

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @SectorSalud's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2011-01-21
  • Verification:No
  • Location:Bogotá

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:3.4
  • Avg Retweets per Tweet:3.2
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

The account maintains moderate engagement with an average of 68 likes and 30 retweets per tweet. Verified accounts make up a small percentage, suggesting a mix of public and private engagement.

3.4

Avg Likes/Tweet

3.2

Avg Retweets/Tweet

11,069

Total Likes

10,541

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

1

Median Retweets

7

75th Percentile

979

Top Tweet

0.03

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

59.4%

Original

26.5%

Replies

12.7%

Retweets

1.4%

Quotes

0.0%

Threads

0.0%

With Media

80.4%

With Links

52.4%

With #Tags

43.5%

With @Mentions

60.0%

With Emojis

233

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.45

Reply/Original Ratio

0.11

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

78.7%

Weekday Posts

21.3%

Weekend Posts

Top Hashtags

#saludamibarrio (212) #saludamivereda (103) #saludmental (75) #vacunarseesmundial (66) #hábitosdevidasaludable (61) #atención (57) #bogotásinpólvora (55) #labogotáqueestamosconstruyendo (53) #concalidadyconelcorazón (45) #cuidarnosesfundamental (42)

Most Mentioned

@alejandrogl2014 (388) @sectorsalud (178) @bogota (158) @claudialopez (97) @subredsur (86) @subredsurocci (71) @subredcentroori (32) @supersalud (26) @minsaludcol (25) @subrednorte (21)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,931 (59%)
Replies 861 (27%)
Retweets 413 (13%)
Quote Tweets 44 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 413 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience is residents of Bogotá, with a focus on public health awareness and policy updates. It also reaches healthcare professionals and stakeholders through its official status.

Average

Audience Quality

32.1%

Suspicion Index

47.0%

Low-Quality %

4

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

55.1%

Empty Bio

50.5%

<10 Tweets

2.8%

Mass Following (>2K)

0.0%

New (<90 days)

63.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

94.0%

No URL

38.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

13,926,042

Total Potential Reach

4

Median Follower Reach

37

75th Percentile Reach

1.9%

>1K followers

0.2%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

30.3%

Creators

15,171 accounts

19.2%

Consumers

9,587 accounts

50.5%

Dormant

25,242 accounts

22

Verified Followers

0.04% of total

2.4%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Bogotá, D.C., Colombia (5,516) Colombia (1,285) Bogotá (845) Bogota (640) Bogotá, Colombia (458) colombia (246) bogota (242) Bogotá, DC, Colombia (174) Bogota, Colombia (147) Bogotá - Colombia (129)

46

Verified Followers

0.05% of total

10,969

Protected Accounts

10.86% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@miguelhotero 1,929,432 Journalist Politics, Journalism, Leadership
@diariopanorama 1,179,020 News outlet Noticias, Zulia, Venezuela
@casaleantonio 1,162,314 - -
@AABenedetti 538,416 Politician Venezuela, Congresista, Partido de la U
@IvanLalindeG 476,126 TV Host Music, Travel, Food
@YolandaRuizCe 466,647 Periodista Periodista, Directora de Noticias, Columnista
@OphCourse 444,443 Physicist Physics, LGBT+, Media
@ProsperidadCol 424,520 Social Worker Social inclusion, poverty eradication, peace
@FabianVargas6 314,101 Footballer Futbol, Profesor, Deporte
@SoySpider_ 301,835 Content Creator Videos, Spider-Man, Friendly

Top Keywords in Follower Bios

vida (2,655) dios (1,854) colombia (1,407) amante (1,282) social (1,202) universidad (1,087) estudiante (1,005) especialista (983) bogota (946) ingeniero (931)

Top Hashtags in Follower Bios

#antiuribista (36) #colombia (34) #bogota (28) #1 (15) #unal (15) #antiuribistasigueantiuribista (14) #marketing (13) #socialmedia (12) #tecnologi (11) #disen (10)

47,921

Followers With Bio

53,074

Followers Without Bio

47.45%

% With Bio

52.55%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

2,185

Combined Engagement

0

Total Likes

2,185

Total Retweets

437

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

0%

With Links

Topical Analysis:

Public Health Health Milestones Government Communication Vaccination Campaigns Healthcare Policy

Key Insights & Takeaways

The account highlights major health milestones and historical events, which can increase user engagement and foster a sense of community. It uses hashtags and emojis to make content more relatable and shareable. The content often includes statistics and achievements, reinforcing the authority and impact of the Health Secretariat.

Strengths

  • + Established follower base of 227,929
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @SectorSalud reveals an growing Twitter presence with 227,929 followers. The account demonstrates a content-creator strategy, averaging 6.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025