Serpentine
Art and ideas for a changing world.
155,417
Followers
2,696
Following
16,869
Tweets
355.1
Avg Engagement
1,933
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SerpentineUK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-05-17
- Verification:No
- Location:Kensington Gardens, London
Data Summary
- Tweets Analyzed:3,236
- Avg Likes per Tweet:164.7
- Avg Retweets per Tweet:190.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,236 tweetsThe account consistently receives high average likes and retweets, indicating strong audience interaction. Its content is well-received and shared across platforms.
164.7
Avg Likes/Tweet
190.4
Avg Retweets/Tweet
533,092
Total Likes
616,001
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
2
Median Retweets
13
75th Percentile
405,083
Top Tweet
2.28
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
55.1%
Original
10.5%
Replies
30.5%
Retweets
3.9%
Quotes
0.0%
Threads
2.8%
With Media
70.1%
With Links
37.8%
With #Tags
68.9%
With @Mentions
23.7%
With Emojis
189
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.19
Reply/Original Ratio
0.13
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
81.3%
Weekday Posts
18.7%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,236 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 986 retweets (30% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,236 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely interested in contemporary art, culture, and global events. They are engaged with visual and interactive projects that encourage participation and exploration.
Average
Audience Quality
20.2%
Suspicion Index
20.2%
Low-Quality %
94
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.2%
Empty Bio
20.1%
<10 Tweets
19.4%
Mass Following (>2K)
0.0%
New (<90 days)
37.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
60.5%
No URL
13.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
91,786,875
Total Potential Reach
94
Median Follower Reach
412
75th Percentile Reach
12.7%
>1K followers
1.7%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
59.7%
Creators
29,862 accounts
20.2%
Consumers
10,078 accounts
20.1%
Dormant
10,060 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
411
Verified Followers
0.41% of total
9,361
Protected Accounts
9.27% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,101,290 | Wrestler | Wrestling, Motivation, Self-promotion |
| @MCHammer | 3,180,150 | Filmmaker | #Dubnation, #RaiderNation, #FilmMaker |
| @TanyaBurr | 2,575,275 | Influencer | Actor, Instagrammer, pick n mix |
| @TheTimesLuxury | 2,237,029 | - | - |
| @CreativeReview | 2,049,059 | Creative Industries | Design, Innovation, Inspiration |
| @6BillionPeople | 2,033,188 | - | - |
| @artnet | 1,954,230 | Art platform | Art, Online, World |
| @kenichiromogi | 1,424,647 | Neuroscientist | neuroscience, author, broadcaster |
| @V_and_A | 1,388,056 | Museum | Art, Design, Performance |
| @soledadobrien | 1,317,884 | Journalist | working, mom, journalist |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
71,664
Followers With Bio
29,335
Followers Without Bio
70.96%
% With Bio
29.04%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,236 analyzed961,215
Combined Engagement
439,900
Total Likes
521,315
Total Retweets
192,243
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @BTS_twt: Hi Mr. Gormley #CONNECT_BTS https://t.co/5vyY7hHtwD
Our future is a beautiful image. Do it by @bts_bighit #BTS #doitaroundtheworld is a new chapter of @HUObrist’s ongoing ‘do it’ exhibition with @googlearts. Find out more: https://t.co/IKJnSuSPZD Do it archive: https://t.co/tbDlO3kt7y https://t.co/Y7vkV61pMg
NOW OPEN! Discover @Jakob_steensen's 'Catharsis' in a major new outdoor installation! 🌳 ✨ #Connect_BTS Plan your visit: https://t.co/3ikW699XKG https://t.co/3hIosEGIfw
INTRODUCING | CATHARSIS #Connect_BTS @Jakob_steensen’s virtual forest launches today at the Serpentine Galleries. Step inside the world of 'Catharsis' now at https://t.co/3ikW699XKG https://t.co/OPXEHjlwdJ
We are so excited to launch @jakob_steensen’s 'Catharsis' ✨ View the livestream now at https://t.co/0vuQzUKEc7. Visit us from 28 Jan to experience the forest in a major outdoor screen and audio installation! #Connect_BTS https://t.co/xLdWwUVHCl
Key Insights & Takeaways
The account frequently collaborates with major artists and institutions, enhancing its credibility and reach. It emphasizes interactive and immersive art experiences, such as virtual forests and outdoor installations. Content is often tied to global movements and campaigns, like #Connect_BTS, which broadens its appeal and relevance.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 155,417
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SerpentineUK reveals an well-established Twitter presence with 155,417 followers. The account demonstrates a content-creator strategy, averaging 355.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access