Sesc São Paulo
Educação permanente, artes, esportes, turismo social, saúde, cidadania e alimentação em 45 unidades no Estado de São Paulo.
1,302,948
Followers
256
Following
19,320
Tweets
9.3
Avg Engagement
2,184
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @sescsp's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2007-11-29
- Verification:No
- Location:Estado de São Paulo
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:7.8
- Avg Retweets per Tweet:1.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe average engagement per tweet is moderate, with around 267 likes and 24 retweets. The content is likely to resonate with followers who value cultural and social activities.
7.8
Avg Likes/Tweet
1.5
Avg Retweets/Tweet
25,383
Total Likes
4,812
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
1
Median Retweets
11
75th Percentile
1,760
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
47.4%
Original
43.5%
Replies
7.3%
Retweets
1.8%
Quotes
0.0%
Threads
0.0%
With Media
85.1%
With Links
19.0%
With #Tags
37.6%
With @Mentions
24.3%
With Emojis
241
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.92
Reply/Original Ratio
0.25
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
91.1%
Weekday Posts
8.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 237 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is residents of São Paulo interested in education, arts, and social initiatives. It also attracts followers interested in community development and public services.
Below Average
Audience Quality
37.4%
Suspicion Index
50.8%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
51.9%
Empty Bio
62.5%
<10 Tweets
3.2%
Mass Following (>2K)
0.0%
New (<90 days)
77.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.8%
No URL
49.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
11,391,571
Total Potential Reach
2
Median Follower Reach
13
75th Percentile Reach
1.7%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
20.4%
Creators
10,177 accounts
17.2%
Consumers
8,592 accounts
62.5%
Dormant
31,231 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
157
Verified Followers
0.16% of total
10,177
Protected Accounts
10.18% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @emicida | 1,962,176 | Rapper | Music, Performance, Netflix |
| @SinghLions | 1,335,181 | Restaurateur | Food, Travel, Influencer |
| @fresnorock | 988,186 | Musician | Music, Rock, Brazil |
| @danielamercury | 936,339 | Singer | Music, Axé, Queen |
| @centroGAM | 817,117 | Arts/Culture | Artes, Cultura, Personas |
| @chico_pinheiro | 625,745 | Journalist | Jornalismo, Abolicionismo |
| @barbaragancia | 531,730 | Jornalista | Polemics, Available, Copa 2040 |
| @ONUBrasil | 383,946 | Diplomacy | Sustainable Development, Human Rights, Global Goals |
| @petracostal | 256,964 | Filmmaker | Cinema, Documentary, Democracy |
| @patriciapillar | 224,191 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
51,199
Followers With Bio
48,801
Followers Without Bio
51.2%
% With Bio
48.8%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed2,417
Combined Engagement
2,306
Total Likes
111
Total Retweets
483
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
Este prédio lindo vai virar um Sesc!🥰 https://t.co/dCF0OCDnXk
😍 https://t.co/YytsbtvTTQ
Acaba de ser oficializada a cessão de uso de imóvel do histórico edifício do Teatro Brasileiro de Comédia (TBC) à administração do Sesc São Paulo. Uma alegria para quem vive no bairro do Bixiga e pra todo mundo que ama o teatro, além de um presente para a cidade toda!❤️ https://t
No dia 5 de junho de 1992, as estruturas do MASP com o show de @DanielaMercury! Agora, essa história é revisitada pelo jornalista e pesquisador Luciano Matos, no ebook “O canto da cidade: da matriz afro-baiana à axé music de Daniela Mercury”. Saiba mais em https://t.co/v74B9NtHYj
Certa vez, o @emicida disse: “O dia mais importante para o brasileiro deveria ser o aniversário do Pixinguinha”. E já que abril é o mês de nascimento do maestro, amanhã, às 19h, vai rolar um show especial no @sescconsolacao, com Cristovão Bastos e Nailor Proveta. Não perca! htt
Key Insights & Takeaways
The account frequently shares news about new projects and events, which helps maintain audience interest. It uses emotional and nostalgic content, such as references to historical figures and events, to connect with followers. The use of hashtags and links to external content suggests an effort to drive traffic and engagement.
Strengths
- + Established follower base of 1,302,948
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @sescsp reveals an growing Twitter presence with 1,302,948 followers. The account demonstrates a content-creator strategy, averaging 9.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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