Simon Fraser University

Simon Fraser University

@SFU

Canada’s engaged university (account monitored M-F, 8:30-4:30)

British Columbia, Canada https://www.sfu.ca/ Joined 2007-08-09 Date of Analysis: Dec 16, 2025

52,559

Followers

4,767

Following

32,367

Tweets

13.8

Avg Engagement

728

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @SFU's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2007-08-09
  • Verification:No
  • Location:British Columbia, Canada

Data Summary

  • Tweets Analyzed:3,247
  • Avg Likes per Tweet:9.8
  • Avg Retweets per Tweet:4.0
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,247 tweets

On average, SFU's tweets receive 210 likes and 64 retweets, showing moderate to good engagement. The account's structured posting schedule likely contributes to consistent interaction.

9.8

Avg Likes/Tweet

4.0

Avg Retweets/Tweet

31,841

Total Likes

12,837

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

5

Median Likes

2

Median Retweets

16

75th Percentile

534

Top Tweet

0.26

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Commentator

Adds perspective to others content

45.5%

Original

15.2%

Replies

14.2%

Retweets

25.2%

Quotes

0.0%

Threads

0.9%

With Media

84.4%

With Links

51.3%

With #Tags

57.0%

With @Mentions

11.4%

With Emojis

200

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.33

Reply/Original Ratio

1.78

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

95.7%

Weekday Posts

4.3%

Weekend Posts

Top Hashtags

#sfu (1282) #mysfugrad (72) #burnabygondola (47) #covid (25) #blackhistorymonth (21) #burnaby (18) #sfuresearch (18) #climatechange (17) #indigenous (16) #sfuwhatsnext (14)

Most Mentioned

@sfu (187) @sfucentral (166) @sfualumni (129) @sfuresearch (110) @sfusurrey (101) @sfufass (81) @sfu_library (80) @translink (79) @sfu_science (72) @sfu_it (70)

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Content Strategy Analysis

Based on 3,247 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,477 (45%)
Replies 493 (15%)
Retweets 460 (14%)
Quote Tweets 817 (25%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 460 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,247 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes students, faculty, and the broader community interested in SFU's academic and institutional activities. The content also appeals to those following social and historical issues.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

17

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

80.7%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

26,395,497

Total Potential Reach

17

Median Follower Reach

131

75th Percentile Reach

6.0%

>1K followers

0.7%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Vancouver, British Columbia (548) Canada (204) Burnaby, British Columbia (116) British Columbia, Canada (108) Vancouver, BC (102) Vancouver (84) Surrey, British Columbia (84) Toronto, Ontario (58) Vancouver, Canada (48) Nigeria (46)

0

Verified Followers

0.0% of total

1,234

Protected Accounts

12.34% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@VancityReynolds 21,489,661 Actor gin, mobile, soccer
@MuseumWeek 230,460 Cultural Event art, culture, heritage
@canadavisa_com 178,743 Immigration Law Immigration, Canada, Newsletter
@OttawaHealth 146,908 Public Health Prevention, promotion, protection
@nadia_molina 138,420 Digital Marketer Content, Digital, Marketing
@J_A_C_S 133,536 Chemistry Chemistry, Research, News
@IPBES 124,089 Environmental Scientist Biodiversity, Ecosystem Services, Science
@berthamariaD 102,698 Abogada Law, Justice, Advocacy
@AmazonScience 93,207 Researcher Research, News, Community
@CienciaDelCope 59,448 Periodista ciencia, periodismo, literatura

Top Keywords in Follower Bios

student (374) phd (278) university (248) research (225) sheher (181) health (167) science (164) researcher (155) love (149) canada (138)

Top Hashtags in Follower Bios

#1 (11) #canucks (7) #blm (7) #mentalhealth (6) #sustainability (5) #canada (5) #openaccess (5) #vancouver (5) #55 (5) #ai (4)

5,801

Followers With Bio

4,199

Followers Without Bio

58.01%

% With Bio

41.99%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,247 analyzed

1,772

Combined Engagement

800

Total Likes

972

Total Retweets

354

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

40%

With @Mentions

60%

With Links

Topical Analysis:

Academic Research Community Engagement Historical Remembrance
Simon Fraser Univer…
@SFU

Flags at Simon Fraser University will be flown at half-mast from May 30 to June 8 to honour the lives and memories of the 215 children found in a mass grave at the former Kamloops Indian Residential School. 1/2

2021-05-30
Retweets: 107 Likes: 427 Engagement: 534
Simon Fraser Univer…
@SFU

RT @BCGovNews: BC's Restart is a careful, 4-step plan to help bring us back together again. Starting today, we can gradually restart some of our social connections, businesses, and activities. Getting vaccinated is the best way to help keep BC moving forward. https://t.co/1oFg0NG

2021-05-25
Retweets: 403 Likes: 0 Engagement: 403
Simon Fraser Univer…
@SFU

#SFU will begin the spring term with a temporary, two-week shift to remote learning and teaching for lectures and seminars (Jan 10-24). Experiential classes, including studio courses, and labs will continue in person with safety guidelines. Learn more: https://t.co/XnsmZD8KH6 htt

2021-12-24
Retweets: 100 Likes: 189 Engagement: 289
Simon Fraser Univer…
@SFU

RT @ElectionsCan_E: It’s the first day you can vote at advance polls! Why wait until election day? Advance polls are open from 9 a.m. to 9 p.m., today through Monday, Sept. 13. Find your assigned advance polling station on your voter information card or here: https://t.co/ObsPBnL

2021-09-10
Retweets: 274 Likes: 0 Engagement: 274
Simon Fraser Univer…
@SFU

Due to the heat wave, #SFU is cancelling all in-person and remote classes Monday, June 28. Mid-term exams scheduled for June 28, both in-person and virtual, will be rescheduled. All events on Burnaby campus are cancelled. Staff are encouraged to work from home. 1/2

2021-06-28
Retweets: 88 Likes: 184 Engagement: 272

Key Insights & Takeaways

The account frequently highlights research initiatives and institutional updates, indicating a focus on academic outreach. Community and historical events are also emphasized, suggesting a commitment to public engagement and remembrance. The use of hashtags like #SFU helps in increasing visibility and connecting with a broader audience.

Strengths

  • + Established follower base of 52,559
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @SFU reveals an growing Twitter presence with 52,559 followers. The account demonstrates a content-creator strategy, averaging 13.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025