Shatterproof

Shatterproof

@ShatterproofHQ

National nonprofit offering trusted guidance through substance use disorder and removing the systemic, healthcare, and social barriers to a strong recovery.

New York, USA https://shatterproof.org/ Joined 2013-09-04 Date of Analysis: Dec 16, 2025

13,422

Followers

4,374

Following

15,818

Tweets

14.0

Avg Engagement

199

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ShatterproofHQ's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2013-09-04
  • Verification:No
  • Location:New York, USA

Data Summary

  • Tweets Analyzed:3,235
  • Avg Likes per Tweet:4.8
  • Avg Retweets per Tweet:9.2
  • Followers Analyzed:13,605

Engagement Analysis

Based on 3,235 tweets

The account maintains a steady engagement rate with its followers, sharing impactful messages that encourage personal stories and advocacy. Their use of hashtags like #RecoveryMonth helps amplify their reach.

4.8

Avg Likes/Tweet

9.2

Avg Retweets/Tweet

15,671

Total Likes

29,674

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

2

Median Retweets

10

75th Percentile

6,119

Top Tweet

1.04

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

49.2%

Original

14.4%

Replies

32.1%

Retweets

4.3%

Quotes

0.0%

Threads

0.3%

With Media

83.5%

With Links

38.8%

With #Tags

64.9%

With @Mentions

16.6%

With Emojis

194

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.29

Reply/Original Ratio

0.13

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

92.0%

Weekday Posts

8.0%

Weekend Posts

Top Hashtags

#addiction (166) #recoverymonth (76) #strongerthanaddiction (69) #recovery (64) #riseupagainstaddiction (64) #weareshatterproof (54) #stigmasummit (48) #endoverdose (40) #covid19 (37) #presenceofmind (33)

Most Mentioned

@shatterproofhq (741) @gary_mendell (154) @phwithsam (61) @asamorg (46) @gallo_hunter (45) @padrugalcohol (38) @thenamedicine (36) @nationalcouncil (33) @dellmedschool (32) @ondcp (28)

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Content Strategy Analysis

Based on 3,235 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,592 (49%)
Replies 466 (14%)
Retweets 1,039 (32%)
Quote Tweets 138 (4%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,039 retweets (32% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,235 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 13,605 followers

The audience includes individuals in recovery, families, and healthcare professionals interested in addiction treatment. They also engage with policymakers and community leaders focused on systemic change.

Good

Audience Quality

15.3%

Suspicion Index

11.7%

Low-Quality %

272

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

19.1%

Empty Bio

7.9%

<10 Tweets

29.0%

Mass Following (>2K)

0.0%

New (<90 days)

19.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

56.2%

No URL

4.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

76,231,207

Total Potential Reach

272

Median Follower Reach

957

75th Percentile Reach

24.3%

>1K followers

4.0%

>10K followers

1.1%

>50K followers

0.6%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

78.6%

Creators

10,688 accounts

13.5%

Consumers

1,840 accounts

7.9%

Dormant

1,077 accounts

413

Verified Followers

3.04% of total

15.4%

Professional Bios

founder, dev, analyst, etc.

0.31

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (339) Washington, DC (231) New York, NY (159) Boston, MA (138) Los Angeles, CA (115) Chicago, IL (89) USA (82) California, USA (75) Philadelphia, PA (73) New York (69)

413

Verified Followers

3.04% of total

1,220

Protected Accounts

8.97% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,106,563 Wrestler Wrestling, Motivation, Self-promotion
@verified 4,201,275 - -
@drdrew 2,652,972 Medical Professional Medicine, Addiction, TV
@6BillionPeople 2,038,878 - -
@SiriouslySusan 1,779,825 Voice Actor Voice acting, singing, speaking
@MurrayNewlands 1,521,837 Contributor pop art, art, entrepreneurship
@soledadobrien 1,320,630 Journalist working, mom, journalist
@LollyDaskal 1,234,605 Leadership Expert -
@Surgeon_General 1,124,811 Surgeon health, kindness, connection
@AyannaPressley 1,052,559 Politician politics, activism, representation

Top Keywords in Follower Bios

health (1,350) recovery (1,188) addiction (1,142) love (579) life (568) mom (565) mental (531) treatment (526) advocate (481) substance (445)

Top Hashtags in Follower Bios

#recovery (139) #addiction (131) #mentalhealth (104) #resist (87) #blm (75) #harmreduction (53) #recoveryposse (36) #blacklivesmatter (29) #theresistance (26) #maga (25)

11,002

Followers With Bio

2,603

Followers Without Bio

80.87%

% With Bio

19.13%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,235 analyzed

15,964

Combined Engagement

0

Total Likes

15,964

Total Retweets

3,193

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

100%

With Links

Topical Analysis:

Addiction Recovery Stigma Reduction Community Support Health Advocacy Social Media Impact

Key Insights & Takeaways

The account emphasizes the importance of personal recovery stories to inspire others. They address societal issues like increased alcohol sales and social media's role in influencing behavior. They actively combat stigma by highlighting the effort and struggle involved in recovery.

Strengths

  • + Established follower base of 13,422
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ShatterproofHQ reveals an growing Twitter presence with 13,422 followers. The account demonstrates a content-creator strategy, averaging 14.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025