The NAM
The National Association of Manufacturers works for the success of the people who make things in 🇺🇸. We are the industry’s one-stop resource and voice.
53,740
Followers
1,847
Following
36,701
Tweets
51.5
Avg Engagement
1,148
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ShopFloorNAM's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-03-26
- Verification:No
- Location:Washington, DC
Data Summary
- Tweets Analyzed:3,236
- Avg Likes per Tweet:3.1
- Avg Retweets per Tweet:48.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,236 tweetsThe account maintains a moderate level of engagement with an average of 197 likes and 44 retweets per tweet. The engagement is likely driven by event announcements and policy-related content.
3.1
Avg Likes/Tweet
48.4
Avg Retweets/Tweet
10,098
Total Likes
156,603
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
2
Median Retweets
7
75th Percentile
88,906
Top Tweet
0.96
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
50.2%
Original
2.4%
Replies
34.5%
Retweets
12.9%
Quotes
0.0%
Threads
0.5%
With Media
97.2%
With Links
64.8%
With #Tags
76.4%
With @Mentions
6.7%
With Emojis
220
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.38
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.1%
Weekday Posts
2.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,236 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,115 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,236 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes manufacturing leaders, policymakers, and industry stakeholders interested in economic development and policy. The content is tailored to professionals and decision-makers in the manufacturing sector.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
135
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
62.8%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
33,419,016
Total Potential Reach
135
Median Follower Reach
500
75th Percentile Reach
15.0%
>1K followers
2.2%
>10K followers
0.5%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,147
Protected Accounts
11.47% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,460 | Wrestler | Wrestling, Motivation, Self-promotion |
| @LeonKrauze | 1,583,207 | Journalist | TV, Journalism, Podcasts |
| @SenateGOP | 1,559,204 | Politics | Politics, Legislation, Updates |
| @HRC | 825,752 | Advocacy | LGBTQ+ rights, equality, civil rights |
| @pfizer | 491,765 | Pharmaceuticals | healthcare, pharmaceuticals, innovation |
| @RepStefanik | 470,684 | Politician | Politics, New York, Instagram |
| @brianschatz | 394,332 | Senator | Climate, Dad, Indian Affairs |
| @LouisSerge | 301,339 | - | - |
| @juanmanuelgalan | 275,017 | Politician | Colombiano, presidente, NuevoLiberalismo |
| @JamesRosenTV | 244,157 | Reporter | reporting, writing, museums |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,454
Followers With Bio
2,546
Followers Without Bio
74.54%
% With Bio
25.46%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,236 analyzed133,966
Combined Engagement
0
Total Likes
133,966
Total Retweets
26,793
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @Nike: Let’s all be part of the change. #UntilWeAllWin https://t.co/guhAG48Wbp
RT @AbbottNews: BREAKING: We’re launching a test that can detect COVID-19 in as little as 5 minutes—bringing rapid testing to the frontlines. https://t.co/LqnRpPpqMM https://t.co/W8jyN2az8G
RT @BayerUS: Bayer today announced it is joining the U.S. Government’s fight against #COVID19 with a donation of 3 million tablets of the drug #Resochin (#chloroquine phosphate). New data, while limited, shows potential for the use of Resochin in treating patients with #COVID19 i
RT @GM: We are working with Ventec Life Systems to rapidly scale production of important respiratory products to support the fight against the COVID-19 pandemic. Learn more here: https://t.co/wcvbftKw8C
RT @Mike_Pence: Under President @realDonaldTrump’s leadership, more than 90 percent of the regulations that @ShopFloorNAM identified as hurting American manufacturing have already been cut or simplified. Our Administration is working for American manufacturers & workers acros
Key Insights & Takeaways
The account frequently highlights major events and initiatives, such as the 125th anniversary and the #CreatorsWanted campaign. Content is often tied to political and policy discussions, including tax reform and trade agreements. There is a strong emphasis on collaboration between industry leaders and government officials.
Strengths
- + Established follower base of 53,740
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ShopFloorNAM reveals an growing Twitter presence with 53,740 followers. The account demonstrates a content-creator strategy, averaging 51.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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