Sports Illustrated

Sports Illustrated

@SInow

https://www.nfl.com/honors/fan-of-the-year/

New York, NY https://www.si.com/ Joined 2009-04-02 Date of Analysis: Dec 16, 2025

1,860,287

Followers

3,691

Following

332,734

Tweets

57.3

Avg Engagement

14,097

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @SInow's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2009-04-02
  • Verification:Yes
  • Location:New York, NY

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:46.9
  • Avg Retweets per Tweet:10.3
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

SInow's tweets consistently receive high engagement, with an average of 2,976 likes and 478 retweets per tweet. The content is well-received and shared widely, indicating a strong and active audience.

46.9

Avg Likes/Tweet

10.3

Avg Retweets/Tweet

152,538

Total Likes

33,557

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

16

Median Likes

4

Median Retweets

39

75th Percentile

9,025

Top Tweet

0.03

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

85.8%

Original

3.0%

Replies

11.0%

Retweets

0.2%

Quotes

0.0%

Threads

0.3%

With Media

95.5%

With Links

2.2%

With #Tags

31.7%

With @Mentions

12.9%

With Emojis

131

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.03

Reply/Original Ratio

0.02

Quote/RT Ratio

Posting Rhythm

Consistent

Regular posting cadence

76.1%

Weekday Posts

23.9%

Weekend Posts

Top Hashtags

#openingday (14) #themasters (13) #wrestlemania (12) #marchmadness (10) #wnbadraft (2) #usmnt (2) #uswnt (2) #ufc286 (2) #ufc285 (2) #nbaallstar (2)

Most Mentioned

@si_golf (94) @albertbreer (72) @si_mlb (60) @thecrossover (51) @bypatforde (49) @cbb_central (44) @nba (43) @conororr (35) @sichrismannix (27) @marchmadnessmbb (27)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,788 (86%)
Replies 96 (3%)
Retweets 359 (11%)
Quote Tweets 7 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 359 retweets (11% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience likely includes sports fans and followers of celebrity news, as the content often highlights major sports events and interactions between athletes and celebrities. The audience is likely interested in trending and viral content.

Below Average

Audience Quality

35.7%

Suspicion Index

51.3%

Low-Quality %

8

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

62.3%

Empty Bio

52.1%

<10 Tweets

6.9%

Mass Following (>2K)

0.0%

New (<90 days)

70.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

92.5%

No URL

40.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

17,481,783

Total Potential Reach

8

Median Follower Reach

52

75th Percentile Reach

2.6%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

28.4%

Creators

14,182 accounts

19.5%

Consumers

9,745 accounts

52.1%

Dormant

26,073 accounts

498

Verified Followers

1.0% of total

3.6%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (381) Los Angeles, CA (141) Chicago, IL (123) Houston, TX (116) Lagos, Nigeria (99) Dallas, TX (96) California, USA (95) New York, USA (94) Atlanta, GA (89) Florida, USA (88)

949

Verified Followers

0.95% of total

8,930

Protected Accounts

8.93% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@SHAQ 15,960,714 Athlete Basketball, Quotes, Random Acts
@DeionSanders 1,591,635 Coach Truth, Standtghtr, CoachPrime
@FelipaoCaicedo 955,879 - -
@SergeGnabry 924,411 Footballer Football, Bayern Munich, Germany
@NOH8Campaign 801,971 Activism equality, bullying, discrimination
@GeorginaHolguin 671,982 TV Host proyectos, deportes, televisión
@BiancaBelairWWE 652,728 Wrestler WWE, Champion, Wife
@the_ironsheik 641,911 Wrestler wrestling, legend, movie
@stefondiggs 613,979 - -
@KafuiDey 534,894 TV Host Mental Health, Moderator, TV Host

Top Keywords in Follower Bios

sports (3,695) love (2,143) football (1,572) life (1,533) god (1,071) father (950) school (849) high (828) husband (805) basketball (766)

Top Hashtags in Follower Bios

#billsmafia (113) #1 (113) #lakeshow (73) #dubnation (72) #flyeaglesfly (65) #chiefskingdom (65) #nba (57) #nfl (55) #repbx (46) #lgm (43)

43,600

Followers With Bio

56,400

Followers Without Bio

43.6%

% With Bio

56.4%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

24,775

Combined Engagement

21,478

Total Likes

3,297

Total Retweets

4,955

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

40%

With @Mentions

100%

With Links

Topical Analysis:

Sports Celebrities Viral Moments Entertainment Engagement Social Media Trends

Key Insights & Takeaways

SInow's content is heavily focused on sports and celebrity interactions, which drives high engagement. Their tweets often include links to videos or articles, suggesting a preference for multimedia content. They leverage trending sports events and viral moments to maintain audience interest and interaction.

Strengths

  • + Established follower base of 1,860,287
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @SInow reveals an growing Twitter presence with 1,860,287 followers. The account demonstrates a content-creator strategy, averaging 57.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025