Salt Lake City Police

Salt Lake City Police

@slcpd

Official Salt Lake City, Utah, Police Department account. Not monitored 24/7. Call 911 for emergency. Call 801.799.3000 for non-emergency. IG @SLCPD.

Salt Lake City, Utah https://police.slc.gov/ Joined 2009-01-08 Date of Analysis: Dec 16, 2025

54,197

Followers

857

Following

13,162

Tweets

44.3

Avg Engagement

658

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @slcpd's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-01-08
  • Verification:Yes
  • Location:Salt Lake City, Utah

Data Summary

  • Tweets Analyzed:3,242
  • Avg Likes per Tweet:31.8
  • Avg Retweets per Tweet:12.6
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,242 tweets

The account has a high average engagement rate with over 3,982 likes and 2,483 retweets per tweet. This indicates a strong level of public interaction and interest in police-related content.

31.8

Avg Likes/Tweet

12.6

Avg Retweets/Tweet

103,039

Total Likes

40,704

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

9

Median Likes

2

Median Retweets

24

75th Percentile

27,648

Top Tweet

0.82

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

62.2%

Original

27.6%

Replies

4.9%

Retweets

5.4%

Quotes

0.0%

Threads

1.3%

With Media

85.4%

With Links

71.3%

With #Tags

31.4%

With @Mentions

6.5%

With Emojis

221

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.44

Reply/Original Ratio

1.11

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

80.6%

Weekday Posts

19.4%

Weekend Posts

Top Hashtags

#slc (1428) #slcpd (1327) #saltlakecity (1269) #ut (159) #utah (117) #community (82) #police (75) #hiring (56) #seesomethingsaysomething (41) #talkingtuesdayslcpd (36)

Most Mentioned

@chiefmikebrown (171) @slcgov (114) @slcfire (87) @slcmayor (80) @slcpd (58) @slc911 (39) @uthighwaypatrol (36) @nhtsagov (35) @slcmoves (33) @bereadyslc (31)

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Content Strategy Analysis

Based on 3,242 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,015 (62%)
Replies 894 (28%)
Retweets 158 (5%)
Quote Tweets 175 (5%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 158 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,242 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes residents of Salt Lake City and individuals interested in local law enforcement updates. It also reaches out to those seeking non-emergency police assistance.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

5

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.0%

No URL

100.0%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

16,904,615

Total Potential Reach

5

Median Follower Reach

38

75th Percentile Reach

2.4%

>1K followers

0.3%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Salt Lake City, UT (715) Utah, USA (346) United States (117) Utah (111) Salt Lake City, Utah (69) Salt Lake City (58) West Valley City, UT (45) Sandy, UT (36) West Jordan, UT (30) USA (25)

0

Verified Followers

0.0% of total

1,048

Protected Accounts

10.48% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,097,437 Wrestler Wrestling, Motivation, Self-promotion
@NYPDnews 793,718 Law Enforcement Law enforcement, public safety, community outreach
@RobMcNealy 351,815 Crypto Influencer Crypto, NFTs, Metal Art
@Smak303 95,494 Musician Music, Politics, Nature
@JeanChatzky 81,444 Financial journalist finance, writing, podcasting
@abc4utah 75,139 News Anchor News, Weather, Programming
@AuroraPD 66,491 Law Enforcement Law enforcement, safety, community engagement
@lionsnotsheep_ 28,479 - -
@FansofLivePd 25,141 - -
@OldPrague 24,085 - -

Top Keywords in Follower Bios

love (321) utah (283) life (172) mom (144) family (100) lover (99) world (86) wife (86) time (83) father (82)

Top Hashtags in Follower Bios

#utah (6) #blm (5) #backtheblue (5) #goutes (5) #1 (5) #takenote (4) #writingcommunity (4) #maga (4) #lds (4) #crypto (3)

4,266

Followers With Bio

5,734

Followers Without Bio

42.66%

% With Bio

57.34%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,242 analyzed

57,244

Combined Engagement

34,723

Total Likes

22,521

Total Retweets

11,449

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

0%

With @Mentions

80%

With Links

Topical Analysis:

Public Safety Criminal Activity Community Engagement
Salt Lake City Poli…
@slcpd

We still need your help. This individual assaulted officers, including striking one in the head with a baseball bat which caused serious injury. If you can identify him, or know where he is, please call 801-799-3000. https://t.co/MatvtMnyoC

2020-07-01
Retweets: 15,142 Likes: 12,506 Engagement: 27,648
Salt Lake City Poli…
@slcpd

Due to the confirmed case of #COVIDー19 from community spread, SLCPD is asking all criminal activities/nefarious behavior to cease until further notice. We appreciate your anticipated cooperation in halting crime &amp; thank criminals in advance. #SocialDistancingNow #behaveyourse

2020-03-14
Retweets: 5,480 Likes: 15,144 Engagement: 20,624
Salt Lake City Poli…
@slcpd

Our patrol officers arrested a 26-year-old man for DUI. During the investigation a firearm, sword, and other dangerous weapons were located. Their hard work makes our community safer. For more information, read our press release: https://t.co/G3yA4qwHBu #slc #ut #slcpd https://

2021-12-07
Retweets: 525 Likes: 4,453 Engagement: 4,978
Salt Lake City Poli…
@slcpd

While we do not have the individual who was brandishing a bow and arrow in custody, we do know who he is. We intend to screen charges against him. https://t.co/0XrQcodV3q

2020-05-31
Retweets: 413 Likes: 1,823 Engagement: 2,236
Salt Lake City Poli…
@slcpd

We are looking to identify and locate these three individuals. All are wanted in connection to the events on May 30th. If you have any information please contact 801-799-3000. https://t.co/kIvPSvZKk8

2020-06-26
Retweets: 961 Likes: 797 Engagement: 1,758

Key Insights & Takeaways

The account frequently shares updates on criminal incidents and arrests, highlighting public safety concerns. It emphasizes community cooperation and the importance of reporting suspicious activities. The use of hashtags like #COVIDー19 shows the department's responsiveness to public health and safety issues.

Strengths

  • + Established follower base of 54,197
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @slcpd reveals an growing Twitter presence with 54,197 followers. The account demonstrates a content-creator strategy, averaging 44.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025