Sleek MakeUP
Official #SleekMakeUP Twitter account ✨ Follow us for new product launches, teasers and behind the scenes! 🔥 https://www.boots.com/sleek
160,470
Followers
959
Following
20,932
Tweets
118.3
Avg Engagement
641
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SleekMakeUP's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-04-14
- Verification:No
- Location:London, UK
Data Summary
- Tweets Analyzed:2,888
- Avg Likes per Tweet:10.2
- Avg Retweets per Tweet:108.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 2,888 tweetsThe account maintains an average of 557 likes and 271 retweets per tweet, indicating a highly engaged audience. The use of contests and promotions significantly boosts interaction and follower growth.
10.2
Avg Likes/Tweet
108.1
Avg Retweets/Tweet
29,458
Total Likes
312,137
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
1
Median Retweets
16
75th Percentile
74,185
Top Tweet
0.74
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
34.0%
Original
8.7%
Replies
55.7%
Retweets
1.6%
Quotes
0.0%
Threads
0.6%
With Media
68.8%
With Links
50.2%
With #Tags
82.0%
With @Mentions
68.9%
With Emojis
124
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.25
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
81.8%
Weekday Posts
18.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 2,888 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,610 retweets (56% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 2,888 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes makeup artists, aspiring MUA's, and makeup enthusiasts who are passionate about beauty products. The brand also targets individuals who face judgment for their love of makeup, aiming to build a supportive community.
Average
Audience Quality
24.8%
Suspicion Index
29.3%
Low-Quality %
15
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35.0%
Empty Bio
35.4%
<10 Tweets
6.5%
Mass Following (>2K)
0.0%
New (<90 days)
53.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.2%
No URL
23.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
34,239,916
Total Potential Reach
15
Median Follower Reach
82
75th Percentile Reach
3.3%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
40.5%
Creators
20,255 accounts
24.1%
Consumers
12,064 accounts
35.4%
Dormant
17,681 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
80
Verified Followers
0.08% of total
12,365
Protected Accounts
12.24% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,821 | Wrestler | Wrestling, Motivation, Self-promotion |
| @BritishVogue | 3,912,023 | Fashion Magazine | Fashion, Beauty, Lifestyle |
| @6BillionPeople | 2,033,237 | - | - |
| @KameronBennett | 1,823,349 | DJ | Music, DJing, Booking |
| @StaceySolomon | 1,558,696 | TV Personality | Family, TV, Singing |
| @LaurenGoodger | 1,092,386 | Influencer | management, reality TV, beauty |
| @LeBronJames | 1,009,617 | - | - |
| @CSuiteConfess | 1,001,579 | Executive Coach | #MeToo, Executives, Navigating |
| @Chloe_Sims | 953,229 | Reality TV Star | starship, Management, ITVBE |
| @luxurytravel | 720,609 | Travel Blogger | luxury travel, editor, blog |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
63,494
Followers With Bio
37,504
Followers Without Bio
62.87%
% With Bio
37.13%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 2,888 analyzed227,030
Combined Engagement
0
Total Likes
227,030
Total Retweets
45,406
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @smelsey_: kris jenner contacting kylie cosmetics to create a Rise n Shine eyeshadow+lip kit bundle https://t.co/gQwTTCpUe6
RT @KylieJenner: My baby!!!!!!!! 💜💜💜💜💜💜💜💜💜💜💜 i cant handle this!!!! https://t.co/eo71nZ5OV4
RT @betterthanbey: british vogue always understands the assignment https://t.co/jortorNKvY
RT @DesiPerkins: The happiest we have ever been ❤️ https://t.co/NHDR89Zst1
RT @NikkieTutorials: YES. YES. YES. YES. YES. YES. YES. YES. YES. YES. YES. YES. YES. 🤯💍👰🏼🤵🏼💖✨ https://t.co/UUjI39aBRX
Key Insights & Takeaways
The account uses contests and promotions to drive engagement and follower growth. It targets both professionals and enthusiasts in the makeup industry. Emphasizes community building and inclusivity through campaigns like #myfacemyrules.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 160,470
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SleekMakeUP reveals an well-established Twitter presence with 160,470 followers. The account demonstrates a content-creator strategy, averaging 118.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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