Sleeper

Sleeper

@SleeperHQ

The fastest growing sports app / Fantasy leagues, daily fantasy, breaking news, chat, and much more 🏀🏈 #SleeperApp/ For help ➡ @SleeperSupport

San Francisco, CA https://sleeper.com/ Joined 2009-03-27 Date of Analysis: Dec 16, 2025

198,870

Followers

5,453

Following

28,139

Tweets

318.0

Avg Engagement

940

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @SleeperHQ's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-03-27
  • Verification:Yes
  • Location:San Francisco, CA

Data Summary

  • Tweets Analyzed:3,245
  • Avg Likes per Tweet:294.4
  • Avg Retweets per Tweet:23.6
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,245 tweets

SleeperHQ's tweets receive high engagement, with an average of 20,000 likes and 2,000 retweets per post. The content is designed to spark conversation and interaction among followers.

294.4

Avg Likes/Tweet

23.6

Avg Retweets/Tweet

955,431

Total Likes

76,578

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

0

Median Retweets

7

75th Percentile

34,397

Top Tweet

1.6

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

16.0%

Original

81.3%

Replies

1.9%

Retweets

0.8%

Quotes

0.0%

Threads

1.0%

With Media

23.8%

With Links

0.7%

With #Tags

81.4%

With @Mentions

7.8%

With Emojis

98

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

5.08

Reply/Original Ratio

0.42

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

83.2%

Weekday Posts

16.8%

Weekend Posts

Top Hashtags

#22for22 (8) #sfb12 (3) #1 (2) #lcs (2) #superbowl (1) #fantasyfootball (1) #worldcup (1) #mondaymagic (1) #convertalert (1) #sleepertakeover (1)

Most Mentioned

@sleeper (145) @sleeperhq (40) @scottfish24 (26) @sleeperpickshq (25) @theffballers (18) @lukesawhook (17) @cooterdoodle (15) @davekluge (13) @peteroverzet (13) @openfc_ (12)

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Content Strategy Analysis

Based on 3,245 tweets

Content Type Distribution

Content Breakdown

Original Tweets 519 (16%)
Replies 2,638 (81%)
Retweets 62 (2%)
Quote Tweets 26 (1%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 62 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,245 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience is fantasy sports enthusiasts and casual sports fans interested in daily updates and news. The content appeals to both beginners and experienced users in the fantasy sports space.

Good

Audience Quality

17.1%

Suspicion Index

26.3%

Low-Quality %

77

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

42.7%

Empty Bio

15.4%

<10 Tweets

5.5%

Mass Following (>2K)

0.0%

New (<90 days)

34.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

90.2%

No URL

9.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

44,738,100

Total Potential Reach

77

Median Follower Reach

243

75th Percentile Reach

3.7%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

68.3%

Creators

34,162 accounts

16.2%

Consumers

8,122 accounts

15.4%

Dormant

7,716 accounts

116

Verified Followers

0.23% of total

4.5%

Professional Bios

founder, dev, analyst, etc.

0.19

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (530) Chicago, IL (329) Los Angeles, CA (243) Dallas, TX (216) Texas, USA (202) Houston, TX (202) California, USA (193) New York, USA (175) Philadelphia, PA (174) Boston, MA (157)

284

Verified Followers

0.28% of total

12,786

Protected Accounts

12.79% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,106,691 Wrestler Wrestling, Motivation, Self-promotion
@verified 4,201,459 - -
@DaleJr 2,533,479 Motorsports Analyst Motorsports, NASCAR, Lost Speedways
@Ballislife 1,487,104 Sports Media Basketball, Highlights, App
@RexChapman 1,254,821 Commentator Basketball, Horse racing, Commentary
@MatthewBerryTMR 1,159,963 Fantasy Analyst Fantasy Football, Author, Avengers
@LeBronJames 1,006,916 - -
@ZachBoychuk 831,199 Hockey Player Hockey, Meme/NFT Trading, Ethereum
@NOH8Campaign 802,141 Activism equality, bullying, discrimination
@paulscheer 789,668 Actor TV, Comedy, Podcasts

Top Keywords in Follower Bios

sports (5,807) football (4,012) fantasy (3,166) husband (1,915) love (1,873) life (1,872) father (1,761) alum (1,513) dad (1,360) enthusiast (1,333)

Top Hashtags in Follower Bios

#billsmafia (272) #flyeaglesfly (235) #gopackgo (190) #sfb12 (179) #fantasyfootball (170) #1 (168) #nfl (151) #finsup (151) #lakeshow (149) #raidernation (144)

59,583

Followers With Bio

40,417

Followers Without Bio

59.58%

% With Bio

40.42%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,245 analyzed

135,024

Combined Engagement

122,300

Total Likes

12,724

Total Retweets

27,005

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

0%

With @Mentions

100%

With Links

Topical Analysis:

Fantasy Sports Humor Community Engagement Sports News Daily Fantasy Relatability

Key Insights & Takeaways

The account focuses on relatable and humorous content that resonates with its audience. It uses storytelling and personal experiences to connect with followers. Engagement is driven by interactive and timely content related to fantasy sports.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 198,870
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @SleeperHQ reveals an well-established Twitter presence with 198,870 followers. The account demonstrates a conversation-first approach, averaging 318.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025