Social Media Examiner

Social Media Examiner

@SMExaminer

🌴 Make smart marketing decisions and compete with the largest players in your industry. 🌴 Join Us for #SMMW24 | Feb. 18-20 🌴 Follow our CEO @Mike_Stelzner

The Marketing Jungle https://www.socialmediaexaminer.com/vzfq Joined 2009-07-05 Date of Analysis: Dec 16, 2025

509,986

Followers

2,832

Following

51,532

Tweets

9.1

Avg Engagement

18,247

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @SMExaminer's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-07-05
  • Verification:No
  • Location:The Marketing Jungle

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:6.0
  • Avg Retweets per Tweet:3.1
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

SMExaminer maintains an average of 125 likes and 30 retweets per tweet, indicating moderate engagement. The account's verified status is low, suggesting a focus on organic growth and community interaction.

6.0

Avg Likes/Tweet

3.1

Avg Retweets/Tweet

19,553

Total Likes

9,939

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

3

Median Likes

2

Median Retweets

13

75th Percentile

705

Top Tweet

0.02

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

50.6%

Original

34.3%

Replies

14.7%

Retweets

0.4%

Quotes

0.0%

Threads

0.3%

With Media

56.1%

With Links

32.8%

With #Tags

82.7%

With @Mentions

32.7%

With Emojis

126

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.68

Reply/Original Ratio

0.03

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

97.6%

Weekday Posts

2.4%

Weekend Posts

Top Hashtags

#smechat (620) #ims20 (49) #smetalkshow (45) #cbiz22 (44) #smmw23 (40) #smmw22 (36) #instagrammarketing (22) #twittersmarter (19) #socialmediamarketing (16) #fms20 (16)

Most Mentioned

@mike_stelzner (483) @smexaminer (321) @sonnenbergmedia (305) @heatherparady (100) @marismith (74) @lisadjenkins (69) @madalynsklar (67) @dewieirig (63) @meganpowers (57) @jencoleict (49)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,643 (51%)
Replies 1,115 (34%)
Retweets 477 (15%)
Quote Tweets 14 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 477 retweets (15% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes social media marketers and professionals looking to stay updated with industry trends. The content is tailored for those aiming to enhance their marketing strategies and compete effectively.

Average

Audience Quality

21.3%

Suspicion Index

22.4%

Low-Quality %

32

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

24.5%

Empty Bio

30.8%

<10 Tweets

12.6%

Mass Following (>2K)

0.0%

New (<90 days)

39.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

64.3%

No URL

20.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

61,032,408

Total Potential Reach

32

Median Follower Reach

194

75th Percentile Reach

8.2%

>1K followers

1.2%

>10K followers

0.3%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

44.3%

Creators

22,158 accounts

24.9%

Consumers

12,426 accounts

30.8%

Dormant

15,416 accounts

834

Verified Followers

1.67% of total

16.6%

Professional Bios

founder, dev, analyst, etc.

0.14

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

India (549) United States (462) Bangladesh (289) Dhaka, Bangladesh (278) London, England (256) New Delhi, India (244) Lagos, Nigeria (224) Los Angeles, CA (210) Mumbai, India (202) United Kingdom (198)

1,472

Verified Followers

1.46% of total

6,582

Protected Accounts

6.52% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,084 Wrestler Wrestling, Motivation, Self-promotion
@cala 3,159,937 Conferencista liderazgo, consciencia, emprendimiento
@SinghLions 1,334,969 Restaurateur Food, Travel, Influencer
@JDaIey 1,228,303 - -
@motivational 1,178,855 Author Motivational quotes, Inspirational, Author
@luculucuaaan 1,131,443 - -
@CSuiteConfess 1,004,891 Executive Coach #MeToo, Executives, Navigating
@StartupPro 981,901 Entrepreneurship Entrepreneurship, Technology, Investing
@rogerhamilton 928,926 Entrepreneur education, entrepreneurship, futurism
@ZachBoychuk 829,825 Hockey Player Hockey, Meme/NFT Trading, Ethereum

Top Keywords in Follower Bios

marketing (16,393) digital (11,069) media (8,959) social (8,849) business (5,612) seo (3,924) content (3,741) marketer (3,232) agency (2,721) online (2,559)

Top Hashtags in Follower Bios

#digitalmarketing (1,431) #seo (1,302) #socialmedia (1,225) #marketing (1,130) #digital (453) #socialmediamarketing (369) #smm (305) #business (298) #contentmarketing (285) #digitalmarketer (259)

73,984

Followers With Bio

27,015

Followers Without Bio

73.25%

% With Bio

26.75%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

1,150

Combined Engagement

902

Total Likes

248

Total Retweets

230

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

20%

With @Mentions

60%

With Links

Topical Analysis:

Social Media Marketing Industry Events Professional Networking Platform Updates Marketing Strategies

Key Insights & Takeaways

The account emphasizes the importance of staying informed about platform updates like Facebook's status. It positions itself as a go-to resource for top social media marketing professionals. It highlights the value of industry events like SMMW for networking and learning.

Strengths

  • + Established follower base of 509,986
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @SMExaminer reveals an growing Twitter presence with 509,986 followers. The account demonstrates a content-creator strategy, averaging 9.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025