Smile Foundation

Smile Foundation

@smilefoundation

Benefitting over 15lac children & their families/year, through 400 live welfare projects on education, healthcare, livelihood & women empowerment in 25 states.

India https://www.smilefoundationindia.org/ Joined 2009-04-06 Date of Analysis: Dec 16, 2025

51,417

Followers

93

Following

16,256

Tweets

14.3

Avg Engagement

157

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @smilefoundation's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-04-06
  • Verification:No
  • Location:India

Data Summary

  • Tweets Analyzed:3,242
  • Avg Likes per Tweet:11.5
  • Avg Retweets per Tweet:2.9
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,242 tweets

The account averages 102 likes and 57 retweets per tweet, indicating moderate engagement. Its content, especially music-related posts, tends to attract more interaction.

11.5

Avg Likes/Tweet

2.9

Avg Retweets/Tweet

37,216

Total Likes

9,305

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

10

Median Likes

2

Median Retweets

18

75th Percentile

784

Top Tweet

0.28

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

90.1%

Original

7.4%

Replies

1.4%

Retweets

1.2%

Quotes

0.0%

Threads

0.5%

With Media

95.1%

With Links

85.7%

With #Tags

16.7%

With @Mentions

20.9%

With Emojis

241

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.08

Reply/Original Ratio

0.84

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

74.7%

Weekday Posts

25.3%

Weekend Posts

Top Hashtags

#shikshanaruke (660) #missioneducation (473) #smileonwheels (355) #healthcannotwait (331) #education (242) #step (187) #spreadingsmiles (149) #swabhiman (135) #healthcare (127) #smilefoundationindia (82)

Most Mentioned

@smilefoundation (149) @pepsicoindia (28) @siffcy (25) @shashi_dream (23) @bigfmindia (22) @nawaz03996791 (22) @shareurwarmth (19) @dhlexpressindia (17) @ganeswarnayak17 (10) @bhaskars77 (10)

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Content Strategy Analysis

Based on 3,242 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,920 (90%)
Replies 239 (7%)
Retweets 45 (1%)
Quote Tweets 38 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 45 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,242 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience is likely individuals and organizations interested in education, healthcare, and social welfare. They may include donors, volunteers, and people passionate about child development and community upliftment.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

31

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

83.9%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

Try Bot Detector

Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

5,264,232

Total Potential Reach

31

Median Follower Reach

133

75th Percentile Reach

5.2%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

India (505) New Delhi, India (354) Mumbai, India (166) Bengaluru, India (111) Hyderabad, India (107) Pune, India (91) Kolkata, India (80) Uttar Pradesh, India (70) New Delhi (64) Maharashtra, India (64)

0

Verified Followers

0.0% of total

953

Protected Accounts

9.53% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@recycleindia 402,704 Environmental Activist recycling, waste disposal, clean India
@bigfmindia 297,090 Radio Broadcaster Radio, India, Entertainment
@listenshahid 266,536 Public Servant Public Service, Mission Youth, Skill Development
@DevprakasMeena 244,758 Lawyer Constitutionalist, Tribal, Personal Views
@ipskabra 235,064 Police Officer Politics, International Affairs, Philanthropy
@KOMINERT 224,434 Talent Agent Music Promotion, Talent Agents, RnB/Soul
@MSJEGOI 155,239 Government Official Social Justice, Empowerment, Ministry
@vikramsathaye 144,051 Comedian Comedy, Cricket, Author
@TikTokForGood 124,321 Activist Inspiration, Impact, Planet
@DalithSteiger 118,501 Entrepreneur AI, cognitive technologies, Switzerland

Top Keywords in Follower Bios

social (429) india (312) life (288) love (287) indian (273) student (266) education (173) worker (161) lover (161) engineer (158)

Top Hashtags in Follower Bios

#indian (12) #education (11) #ज (9) #social (8) #स (8) #प (7) #म (7) #india (7) #csr (6) #traveller (6)

7,140

Followers With Bio

2,860

Followers Without Bio

71.4%

% With Bio

28.6%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,242 analyzed

1,628

Combined Engagement

381

Total Likes

1,247

Total Retweets

326

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

40%

With @Mentions

40%

With Links

Topical Analysis:

Education Healthcare Women Empowerment Music Social Welfare Child Development
Smile Foundation
@smilefoundation

RT @IndiaToday: Meet the ambassadors of happiness, winners of the second edition of India Today-RPG Happiness Award😃 Sadhguru Jaggi Vasudev (@SadhguruJV) Goa (@DrPramodPSawant) #IndiaWomensHockeyTeam Smile Foundation (@smilefoundation) @RPGEnterprises | #happinessquest #rpg #ha

2023-03-26
Retweets: 784 Likes: 0 Engagement: 784
Smile Foundation
@smilefoundation

Presenting #ShikshaNaRuke Anthem - a heartwarming rendition by Sonu Nigam that celebrates the joy of children coming #backtoschool after a two year gap, owing to the pandemic. #ShikshaNaRuke - ensuring continued education for every child. Full Video: https://t.co/cBRc1F0I19 ht

2022-09-20
Retweets: 84 Likes: 141 Engagement: 225
Smile Foundation
@smilefoundation

Releasing Tomorrow: 'Shiksha Na Ruke' Anthem by Sonu Nigam #BehindTheScenes of the song that salutes and celebrates the indomitable spirit of our children, who were caught unaware as the pandemic hit and the world transitioned through a phase they could never fully understand. h

2022-09-19
Retweets: 91 Likes: 131 Engagement: 222
Smile Foundation
@smilefoundation

RT @PepsiCoIndia: To support communities in their fight against Covid-19, PepsiCo foundation in partnership with @smilefoundation provided COVID safety kits to Nishant Kumar Yadav, IAS, @DC_Gurugram &amp; Ankita Choudhary, IAS, SDM (North), Gurugram @Ankita25_ias #COVIDRelief htt

2022-04-25
Retweets: 212 Likes: 0 Engagement: 212
Smile Foundation
@smilefoundation

फिर से बुला रहा स्कूल Releasing in two days - Shiksha Na Ruke Anthem by Sonu Nigam, music composed by Jazim Sharma. #ShikshaNaRuke - an initiative by Smile Foundation ensuring continued education for every child. Know more: https://t.co/MiUvAksXwD https://t.co/UIgUJnoagj

2022-09-18
Retweets: 76 Likes: 109 Engagement: 185

Key Insights & Takeaways

The account focuses heavily on music and storytelling to promote its initiatives. It uses high-profile artists like Sonu Nigam to amplify its message and reach a wider audience. The content is tailored to evoke emotional responses and highlight the importance of education and child welfare.

Strengths

  • + Established follower base of 51,417
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @smilefoundation reveals an growing Twitter presence with 51,417 followers. The account demonstrates a content-creator strategy, averaging 14.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025