Smithsonian Magazine
Official Twitter feed for Smithsonian magazine. @ replies may be reprinted in the magazine. Legal: https://www.si.edu/Termsofuse
307,673
Followers
743
Following
155,549
Tweets
20.7
Avg Engagement
5,958
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SmithsonianMag's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-12-09
- Verification:No
- Location:Washington, D.C.
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:15.1
- Avg Retweets per Tweet:5.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a steady level of engagement, with tweets averaging 231 likes and 86 retweets. While not extremely high, the engagement is consistent and reflects the educational nature of the content.
15.1
Avg Likes/Tweet
5.7
Avg Retweets/Tweet
48,963
Total Likes
18,428
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
12
Median Likes
4
Median Retweets
25
75th Percentile
1,200
Top Tweet
0.07
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
97.6%
Original
1.9%
Replies
0.6%
Retweets
0.0%
Quotes
0.0%
Threads
2.6%
With Media
99.0%
With Links
3.4%
With #Tags
5.6%
With @Mentions
0.2%
With Emojis
134
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
72.9%
Weekday Posts
27.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 18 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely interested in science, history, and culture, with a broad demographic ranging from students to lifelong learners. The content appeals to both casual followers and those seeking in-depth knowledge.
Average
Audience Quality
29.3%
Suspicion Index
31.8%
Low-Quality %
19
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.0%
Empty Bio
39.3%
<10 Tweets
14.9%
Mass Following (>2K)
0.0%
New (<90 days)
61.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.6%
No URL
29.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
54,146,342
Total Potential Reach
19
Median Follower Reach
158
75th Percentile Reach
7.8%
>1K followers
1.0%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
43.7%
Creators
21,872 accounts
16.9%
Consumers
8,473 accounts
39.3%
Dormant
19,655 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,207
Verified Followers
1.21% of total
8,878
Protected Accounts
8.88% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,103,222 | Wrestler | Wrestling, Motivation, Self-promotion |
| @metmuseum | 4,272,098 | Museum | Art, Fall, Visit |
| @SaraCarterDC | 1,504,667 | Journalist | Investigative journalism, National security, Conservative politics |
| @nytimestravel | 1,194,941 | Journalist | Travel, Exploration, Adventure |
| @googleearth | 1,143,271 | Mapping | #EarthEngine, Earth Outreach |
| @marceelias | 778,566 | Lawyer | Law, Democracy, Dogs |
| @iownjd | 778,205 | Lawyer | learn, inspire, engage |
| @GenPadalecki | 724,151 | Celebrity Spouse | Family, Motherhood, Photography |
| @revistagalileu | 723,305 | Science communication | Science, World, Change |
| @SFMOMA | 574,444 | Museum | modern art, contemporary art, museum |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
68,262
Followers With Bio
31,738
Followers Without Bio
68.26%
% With Bio
31.74%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed2,429
Combined Engagement
1,573
Total Likes
856
Total Retweets
486
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
Building a Corsi-Rosenthal box portable air filter comes down to duct-taping together a set of furnace filters and a box fan. https://t.co/DrFDrdgBqL
In unusual cases, snowy owls have been seen in Texas, but spotting one as far south and west as Orange County is “extremely rare.” https://t.co/ccTNoZoSs5
RT @Laelaps: This fossil made me go “whoa.” An alligator-size temnospondyl left body impressions and footprints along a river bottom more t…
To date, 14 states, more than 130 cities, and growing numbers of school districts celebrate Indigenous Peoples’ Day in place of or in addition to Columbus Day. https://t.co/CWsQX8xreF
Anne Frank was unquestionably a talented writer, possessed of both the ability and the commitment that real literature requires. https://t.co/Yro9lHLEI6
Key Insights & Takeaways
The account shares practical DIY tips, such as building a portable air filter, which can attract a wider audience. It highlights rare and unusual natural events, like snowy owls in Texas, to generate interest and curiosity. The content also includes historical and literary insights, such as Anne Frank's writing talent, which adds depth and educational value.
Strengths
- + Established follower base of 307,673
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SmithsonianMag reveals an growing Twitter presence with 307,673 followers. The account demonstrates a content-creator strategy, averaging 20.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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