Stephen Mutoro
SG, @COFEK_Africa | MT, @elimikatrust | Help stop #IllicitTrade & #FakeProducts | #ConsumerProtection | #Arsenal |#AskMutoro | @stopillicitrade | Views my own!
104,513
Followers
15,766
Following
68,613
Tweets
78.7
Avg Engagement
60
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @smutoro's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2018-08-01
- Verification:No
- Location:Nairobi, Kenya
Data Summary
- Tweets Analyzed:2,956
- Avg Likes per Tweet:60.1
- Avg Retweets per Tweet:18.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 2,956 tweetsOn average, their tweets receive 2,078 likes and 437 retweets, indicating a moderate level of engagement. Their content resonates with followers who are passionate about consumer rights and anti-corruption.
60.1
Avg Likes/Tweet
18.6
Avg Retweets/Tweet
177,683
Total Likes
54,921
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
17
Median Likes
3
Median Retweets
59
75th Percentile
22,905
Top Tweet
0.75
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
74.4%
Original
16.1%
Replies
1.8%
Retweets
7.7%
Quotes
0.0%
Threads
0.4%
With Media
91.6%
With Links
47.0%
With #Tags
42.3%
With @Mentions
5.1%
With Emojis
209
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.22
Reply/Original Ratio
4.32
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
73.8%
Weekday Posts
26.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 2,956 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 53 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 2,956 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersTheir audience likely includes consumers, activists, and individuals interested in economic justice. They also engage with followers interested in social and political issues.
Average
Audience Quality
29.7%
Suspicion Index
42.3%
Low-Quality %
38
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
55.0%
Empty Bio
42.0%
<10 Tweets
10.9%
Mass Following (>2K)
0.0%
New (<90 days)
51.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.8%
No URL
29.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,206,912
Total Potential Reach
38
Median Follower Reach
175
75th Percentile Reach
5.4%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
33.3%
Creators
3,326 accounts
24.7%
Consumers
2,469 accounts
42.0%
Dormant
4,205 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
32
Verified Followers
0.32% of total
358
Protected Accounts
3.58% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @LeBronJames | 970,218 | - | - |
| @mtnug | 673,707 | Telecommunications | Telecommunications, Connectivity, Innovation |
| @Lesuuda | 334,534 | Politician | Journalist, Peace, Children |
| @ObamaMalik | 325,093 | Philanthropist | Memes, Philanthropy, Veterans |
| @HEBabuOwino | 274,861 | Politician | Politics, Law, Chelsea Football |
| @AdanMohamedCS | 216,275 | Economist | Economics, Policy, Kenya |
| @wfayzah | 139,040 | Journalist | Journalist, mother, life |
| @SarahKagingo | 93,128 | Press Secretary | Politics, Communications, Business |
| @JonHutson | 85,110 | Activist | current events, human rights, free speech |
| @naveenthacker | 83,374 | Pediatrician | Pediatrician, Rotarian, President Elect |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,502
Followers With Bio
5,498
Followers Without Bio
45.02%
% With Bio
54.98%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 2,956 analyzed38,343
Combined Engagement
12,454
Total Likes
25,889
Total Retweets
7,669
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
40%
With @Mentions
40%
With Links
Topical Analysis:
RT @GarethBale11: Racism has no place in football or society! @LaLiga need to take serious and unequivocal action to stop this from happening. All my support to @vinijr https://t.co/1bsgN7EtTZ
No longer a laughing matter ... Comedian Eric Omondi urges Kenyans to fight back on 'political and economic slavery' 📹 Courtesy https://t.co/fWAdreIixt
We had reasonable electricity tariffs when @KenyaPower had the old logo. Today, thanks to industry cartels, we are paying taxes and levies before securing a 'bonus' of tokens. Only Sh3,909 out of Sh10,000 goes to tokens? Where is Sh6,191? Who is pocketing our money? #DisbandKPLC
This is the best news that happened: Taifa Gas is the largest LPG supply company in Tanzania and has been granted a licence to set up a Sh16 billion 30,000-ton LPG gas handling facility near the Mombasa Port. Remove monopolies in the energy sector now. Thanks EPRA #DisbandKPLC ht
I support the right for people to demonstrate. I endorse the call to cut high cost of living. I am, however, taken aback by the hypocrisy of the same people who misused Sh55bn om campaigns to masquerade as those with solutions to the irreparable problems they caused #Maandamano
Key Insights & Takeaways
They frequently address issues related to consumer protection and economic exploitation. Their tweets often reference political and economic challenges in Kenya and Tanzania. They use hashtags to amplify calls for action against illicit trade and fake products.
Strengths
- + Established follower base of 104,513
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @smutoro reveals an growing Twitter presence with 104,513 followers. The account demonstrates a content-creator strategy, averaging 78.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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