Society of Authors
The UK's largest trade union for writers, illustrators and literary translators. 12,400 strong. For ALL authors. Since 1884. 🖋️🎨💬
71,869
Followers
5,896
Following
28,562
Tweets
39.6
Avg Engagement
1,091
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Soc_of_Authors's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-10-28
- Verification:No
- Location:United Kingdom
Data Summary
- Tweets Analyzed:3,239
- Avg Likes per Tweet:11.0
- Avg Retweets per Tweet:28.6
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,239 tweetsThe average engagement per tweet is around 836 likes and 274 retweets, indicating a moderately engaged audience. Verified accounts make up 1.2% of the followers, suggesting a mix of public figures and general supporters.
11.0
Avg Likes/Tweet
28.6
Avg Retweets/Tweet
35,518
Total Likes
92,788
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
4
Median Retweets
18
75th Percentile
24,805
Top Tweet
0.55
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
22.7%
Original
29.8%
Replies
39.4%
Retweets
8.1%
Quotes
0.0%
Threads
0.6%
With Media
76.0%
With Links
41.4%
With #Tags
81.8%
With @Mentions
27.4%
With Emojis
218
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.31
Reply/Original Ratio
0.21
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
95.1%
Weekday Posts
4.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,239 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 1,276 retweets (39% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,239 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe primary audience includes authors, illustrators, translators, and industry professionals interested in literary rights and union activities. The union also engages with readers and supporters who care about author advocacy.
Good
Audience Quality
14.6%
Suspicion Index
10.4%
Low-Quality %
233
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
13.3%
Empty Bio
12.4%
<10 Tweets
24.2%
Mass Following (>2K)
0.0%
New (<90 days)
20.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
55.1%
No URL
7.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
36,904,772
Total Potential Reach
233
Median Follower Reach
962
75th Percentile Reach
24.4%
>1K followers
3.1%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
70.7%
Creators
7,073 accounts
16.9%
Consumers
1,688 accounts
12.4%
Dormant
1,237 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
124
Verified Followers
1.24% of total
604
Protected Accounts
6.04% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,867 | Wrestler | Wrestling, Motivation, Self-promotion |
| @davidwalliams | 2,273,204 | Comedian | comedian, author, children |
| @gypssai | 1,191,172 | Travel Blogger | Spanish, American, Alien |
| @philmcnulty | 388,376 | Sports Journalist | Football, Sports, Media |
| @MisterSalesman | 387,777 | Author | Books, Writing, Hosting |
| @dorrismccomics | 352,396 | - | - |
| @JulianClary | 285,270 | Comedian | Comedian, Author, TV Presenter |
| @Asamsakti | 282,790 | Art Lover | Art, Technology, Tea |
| @PennyMordaunt | 240,952 | Politician | Royal Navy, Trade, Author |
| @SaimaMohsin | 238,431 | Presenter | ClimateAction, Race, Gender |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,670
Followers With Bio
1,330
Followers Without Bio
86.7%
% With Bio
13.3%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,239 analyzed45,677
Combined Engagement
3,068
Total Likes
42,609
Total Retweets
9,135
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @alfcnz: 🤣🤣🤣 https://t.co/vxs8CPIi5K
RT @JannaMacLean1: What a great idea! 📚📖 https://t.co/h4EIv5wxio
In a major improvement for authors of books available on Kindle — and following months of discussions with @Soc_of_Authors and @AuthorsGuild — Amazon is ending its policy of returns on fully read ebooks. https://t.co/AExaiRlit0 https://t.co/V1wyGysROp
RT @Jess_Keating: 。 ☆ 。 ☆。 ☆ 。 ☆。 ＼ ｜ ／。 ☆ if you let kids read the books they love they will learn to love reading ☆。 ／ ｜ ＼。 ☆ 。 ☆。 。 ☆。 。
RT @mentalhealth: It’s World Mental Health Day 🌎. An opportunity to talk about mental health. To share tips & advice. And to let people know that it’s okay to ask for help if you’re struggling 💚. #WMHD #MentalHealth #WorldMentalHealthDay https://t.co/XB67pkIMYc
Key Insights & Takeaways
The union is actively involved in negotiations with major platforms like Amazon to improve author rights and visibility. They emphasize inclusivity and proper representation of authors, especially in awards and shortlists. The organization regularly communicates updates and welcomes new members, showing a focus on community growth and transparency.
Strengths
- + Established follower base of 71,869
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Soc_of_Authors reveals an growing Twitter presence with 71,869 followers. The account demonstrates a conversation-first approach, averaging 39.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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