Somerset House
The Home of Cultural Innovators: a unique space for entertainment and culture, home to London’s largest & most exciting creative community // @sh_studios_
273,747
Followers
3,560
Following
21,934
Tweets
7.2
Avg Engagement
1,888
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SomersetHouse's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-07-15
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:3,234
- Avg Likes per Tweet:4.2
- Avg Retweets per Tweet:3.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,234 tweetsThe account maintains a steady level of engagement with an average of 102 likes and 31 retweets per tweet. The content is well-received, with a mix of promotional and informative posts driving interaction.
4.2
Avg Likes/Tweet
3.0
Avg Retweets/Tweet
13,663
Total Likes
9,586
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
8
75th Percentile
458
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
42.7%
Original
23.7%
Replies
25.7%
Retweets
7.9%
Quotes
0.0%
Threads
4.7%
With Media
66.1%
With Links
27.4%
With #Tags
72.0%
With @Mentions
34.9%
With Emojis
193
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.55
Reply/Original Ratio
0.31
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
93.6%
Weekday Posts
6.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,234 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 831 retweets (26% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,234 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in art, culture, and creative events, with a focus on London-based and international creative communities. They are likely to be art enthusiasts, students, and professionals in the creative industries.
Average
Audience Quality
30.7%
Suspicion Index
41.6%
Low-Quality %
20
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
47.7%
Empty Bio
44.7%
<10 Tweets
13.5%
Mass Following (>2K)
0.0%
New (<90 days)
54.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
75.7%
No URL
35.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
98,871,946
Total Potential Reach
20
Median Follower Reach
209
75th Percentile Reach
8.9%
>1K followers
1.2%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
39.3%
Creators
19,648 accounts
16.0%
Consumers
7,978 accounts
44.7%
Dormant
22,374 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
186
Verified Followers
0.19% of total
7,651
Protected Accounts
7.65% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @rickygervais | 15,178,441 | Comedian | Comedy, Writing, Acting |
| @JohnCena | 14,102,114 | Wrestler | Wrestling, Motivation, Self-promotion |
| @hrw | 5,085,904 | Human Rights | Human Rights, Abuses, Advocacy |
| @wossy | 4,890,547 | TV Presenter | self-indulgent, Instagram, life |
| @MayorofLondon | 3,216,691 | Politician | Politics, Family, London |
| @ava | 2,627,277 | - | - |
| @6BillionPeople | 2,035,237 | - | - |
| @saatchi_gallery | 1,852,217 | Art Gallery | contemporary art, culture, London grads |
| @imogenheap | 1,602,325 | Musician | music, technology, creativity |
| @LeonBenLarregui | 1,524,715 | Musician | Biodegradable |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
46,666
Followers With Bio
53,334
Followers Without Bio
46.67%
% With Bio
53.33%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,234 analyzed1,120
Combined Engagement
443
Total Likes
677
Total Retweets
224
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
RT @TimeOutLondon: Little Amal, the giant puppet, is bringing attention to the urgent needs of young refugees 👏 https://t.co/XyUXOnRSTj
📢 Announcing our next exhibition: The Horror Show! A Twisted Tale of Modern Britain An exhibition from the dark side, The Horror Show presents an alternative perspective on modern Britain by celebrating our greatest cultural provocateurs and visionaries. https://t.co/IOLB0hEOiZ
Tonight we welcome @walkwithamal, a travelling festival of hope and art Future Producers Cherece Lucina and Valeria Salina Toro spoke to @NYDCompany and @GoodChanceCal about this collaborative project to gain insight into the lives it’s influenced. https://t.co/Io0FZFSs6l
RT @Tate: #TateisOpen next week, alongside @BarbicanCentre, @BritishMuseum, @BritishLibrary, @DesignMuseum, @I_W_M, @NationalGallery, @NHM_…
#LondonIsOpen and always will be ❤️ https://t.co/uGbyzEZaAr
Key Insights & Takeaways
The account frequently promotes exhibitions and events, which likely drive engagement and follower interest. Collaborations with artists and organizations like @walkwithamal and @NYDCompany suggest a strategic approach to content creation. The use of links in tweets indicates a focus on driving traffic to external content or event pages.
Strengths
- + Established follower base of 273,747
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SomersetHouse reveals an growing Twitter presence with 273,747 followers. The account demonstrates a content-creator strategy, averaging 7.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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