Sony Music Singapore
Official Sony Music Singapore
61,622
Followers
1,591
Following
53,569
Tweets
10,246.5
Avg Engagement
183
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @sonymusicsg's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-10-19
- Verification:No
- Location:Singapore
Data Summary
- Tweets Analyzed:3,240
- Avg Likes per Tweet:86.3
- Avg Retweets per Tweet:10,160.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,240 tweetsThe account sees consistent likes and retweets, indicating a loyal and active audience.
86.3
Avg Likes/Tweet
10,160.2
Avg Retweets/Tweet
279,477
Total Likes
32,919,144
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
7
Median Retweets
695
75th Percentile
828,985
Top Tweet
166.28
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
40.3%
Original
11.3%
Replies
44.1%
Retweets
4.3%
Quotes
0.0%
Threads
0.9%
With Media
90.7%
With Links
58.0%
With #Tags
86.2%
With @Mentions
60.6%
With Emojis
148
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.28
Reply/Original Ratio
0.1
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.0%
Weekday Posts
8.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,240 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,428 retweets (44% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,240 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience likely includes music fans, industry professionals, and followers of Sony Music's artists.
Average
Audience Quality
29.3%
Suspicion Index
33.1%
Low-Quality %
13
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36.2%
Empty Bio
41.1%
<10 Tweets
11.7%
Mass Following (>2K)
0.0%
New (<90 days)
61.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.2%
No URL
30.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
91,254,503
Total Potential Reach
13
Median Follower Reach
112
75th Percentile Reach
5.8%
>1K followers
1.1%
>10K followers
0.5%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
41.3%
Creators
4,134 accounts
17.5%
Consumers
1,753 accounts
41.1%
Dormant
4,113 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
51
Verified Followers
0.51% of total
1,246
Protected Accounts
12.46% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @jimmyfallon | 50,441,761 | Comedian | Comedy, TV, Music |
| @JohnCena | 14,075,075 | Wrestler | Wrestling, Motivation, Self-promotion |
| @xcintakiehlx | 3,702,834 | Actress | Acting, Singing, Fashion |
| @TheTimMcGraw | 3,029,740 | Musician | Music, Country, Ultimate Edition |
| @Meghan_Trainor | 1,972,108 | Singer | Music, Love, Collaboration |
| @KameronBennett | 1,808,545 | DJ | Music, DJing, Booking |
| @HuobiGlobal | 1,481,953 | - | - |
| @MTVMusicUK | 1,263,029 | Entertainment | Music, Entertainment, UK |
| @NYXCosmetics | 1,244,638 | Makeup Artist | Makeup, Artistry, Cruelty-free |
| @leonalewis | 1,107,669 | Singer | Music, Activism, Veganism |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,382
Followers With Bio
3,618
Followers Without Bio
63.82%
% With Bio
36.18%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,240 analyzed3,393,511
Combined Engagement
0
Total Likes
3,393,511
Total Retweets
678,702
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @BTS_twt: Ohmmmmmmyyyyyyyyggghghhhhhhhgggggggggdhdhsjsixudbslsogbdsisgshdbxidjdbdidhdifjfiri #GRAMMYs #BTS https://t.co/6CWkSPoR6W
RT @BTS_twt: ButTerS 😎 https://t.co/VvhdCY6P87
RT @BTS_twt: Behind The💜ARMY💜Scene #Got_ARMY_Behind_Us 기여운 석지니와 정국이 https://t.co/Fk2Ibca7V2
RT @BTS_twt: that moment 😂😂 https://t.co/z6DquLPnYN
RT @BIGHIT_MUSIC: #BTS #방탄소년단 #BTS_Butter Concept Clip - 정국 (Jung Kook) https://t.co/xRwp5Arev4
Key Insights & Takeaways
The account frequently shares content about artist interactions and events, which drives engagement. It uses hashtags and threads to engage with fans and promote specific content. There is a focus on promoting both local and international artists through various platforms.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 61,622
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @sonymusicsg reveals an exceptionally influential Twitter presence with 61,622 followers. The account demonstrates a content-creator strategy, averaging 10,246.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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