Joe Castiglione

Joe Castiglione

@soonerad

VP/Director of Athletics, University of Oklahoma

Norman, OK https://soonersports.com/ Joined 2009-10-28 Date of Analysis: Dec 16, 2025

58,592

Followers

256

Following

8,749

Tweets

346.4

Avg Engagement

351

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @soonerad's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-10-28
  • Verification:No
  • Location:Norman, OK

Data Summary

  • Tweets Analyzed:3,245
  • Avg Likes per Tweet:163.2
  • Avg Retweets per Tweet:183.2
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,245 tweets

Soonerad's tweets receive a high number of likes and retweets, indicating strong audience interaction. Their content is well-received and widely shared.

163.2

Avg Likes/Tweet

183.2

Avg Retweets/Tweet

529,515

Total Likes

594,541

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

19

Median Retweets

268

75th Percentile

157,947

Top Tweet

5.91

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

15.3%

Original

11.9%

Replies

48.3%

Retweets

24.5%

Quotes

0.0%

Threads

0.3%

With Media

84.0%

With Links

62.1%

With #Tags

75.8%

With @Mentions

28.6%

With Emojis

146

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.78

Reply/Original Ratio

0.51

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

57.3%

Weekday Posts

42.7%

Weekend Posts

Top Hashtags

#sooners (1301) #championshipmindset (174) #boomersooner (154) #oudna (57) #boomer (52) #wcws (45) #ourfight (31) #weareou (26) #ncaasoftball (25) #1 (24)

Most Mentioned

@ou_softball (352) @ou_mbball (231) @ou_athletics (206) @ou_baseball (170) @ou_football (165) @ou_wgymnastics (121) @ou_wbball (88) @ncaasoftball (84) @ou_mgolf (81) @big12conference (77)

Want This Report as PDF?

We're building PDF export for these analytics reports. Register your interest to get early access.

Register Interest

Content Strategy Analysis

Based on 3,245 tweets

Content Type Distribution

Content Breakdown

Original Tweets 496 (15%)
Replies 385 (12%)
Retweets 1,568 (48%)
Quote Tweets 796 (25%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,568 retweets (48% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,245 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience primarily consists of sports enthusiasts, university stakeholders, and students. They are interested in campus activities and leadership updates.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

31

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

86.7%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

Try Bot Detector

Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

23,460,714

Total Potential Reach

31

Median Follower Reach

164

75th Percentile Reach

5.0%

>1K followers

0.8%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Oklahoma, USA (275) Oklahoma City, OK (198) Norman, OK (192) Tulsa, OK (117) United States (99) Oklahoma (68) Dallas, TX (56) Texas, USA (50) Edmond, OK (46) Houston, TX (41)

0

Verified Followers

0.0% of total

761

Protected Accounts

7.61% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,090,599 Wrestler Wrestling, Motivation, Self-promotion
@JimmieJohnson 2,552,130 Racer Dad, Husband, Racer
@solalexasch 679,717 Musician Music, Travel, Tattoos
@IamMzilikazi 554,960 Musician Pan-African music, Album, Rise
@davenewworld_2 288,873 Reporter Racism, Reporting, Media
@phillyrob1 271,538 Unknown East Coast, Philly, Rob
@Schultz_Report 200,051 Sports Analyst Sports, Analysis, Podcasts
@essenviews 164,146 Business Strategist Politics, Business, Oxford Comma
@travisa850 136,215 Cannabis Advocate Cannabis, GreenLove, Travel
@KSTiLLS 125,308 Football Player Football, Activism, Social Justice

Top Keywords in Follower Bios

gpa (511) high (502) school (468) sooner (416) class (414) football (412) co (374) lbs (330) love (315) oklahoma (278)

Top Hashtags in Follower Bios

#boomersooner (51) #1 (35) #oudna (22) #boomer (21) #sooners (19) #thunderup (16) #maga (15) #8 (11) #3 (11) #15 (10)

5,564

Followers With Bio

4,436

Followers Without Bio

55.64%

% With Bio

44.36%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

Buy Follower Data

Export full follower list with profile details, bios, locations, and follower counts as CSV.

Buy Followers - from $15

Buy Tweet Data

Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.

Buy Tweets - from $15

Viral Tweets

Top 5 by likes+RTs from 3,245 analyzed

279,345

Combined Engagement

15,860

Total Likes

263,485

Total Retweets

55,869

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

80%

With @Mentions

60%

With Links

Topical Analysis:

University Leadership Campus Events Personal Updates Community Engagement Athletics Alumni Relations

Key Insights & Takeaways

Soonerad frequently shares personal and professional updates, showing a balance between public and private moments. They engage with alumni and former athletes, indicating a focus on community and legacy. Their tweets often include links to events or locations, suggesting an emphasis on campus involvement and outreach.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 58,592
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @soonerad reveals an well-established Twitter presence with 58,592 followers. The account demonstrates a content-creator strategy, averaging 346.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

Need Programmatic Access?

We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.

Register Interest for API Access

About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025