Southampton Events
Follow Southampton City Council's Events Team to keep up with events in the city. Email: [email protected]
52,585
Followers
914
Following
18,367
Tweets
6.4
Avg Engagement
315
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SotonEvents's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-04
- Verification:No
- Location:Southampton
Data Summary
- Tweets Analyzed:3,149
- Avg Likes per Tweet:1.7
- Avg Retweets per Tweet:4.7
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,149 tweetsEach tweet typically receives around 62 likes and 25 retweets, indicating moderate engagement. The content often includes links to additional event details and social media posts.
1.7
Avg Likes/Tweet
4.7
Avg Retweets/Tweet
5,247
Total Likes
14,790
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
2
Median Retweets
7
75th Percentile
1,239
Top Tweet
0.12
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
47.1%
Original
5.9%
Replies
44.1%
Retweets
2.8%
Quotes
0.0%
Threads
1.7%
With Media
89.7%
With Links
36.4%
With #Tags
75.4%
With @Mentions
5.4%
With Emojis
143
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.13
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
74.0%
Weekday Posts
26.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,149 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,390 retweets (44% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,149 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is residents of Southampton interested in local events and activities. The account also attracts followers from related organizations and media outlets.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
8
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.7%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
5,410,671
Total Potential Reach
8
Median Follower Reach
85
75th Percentile Reach
4.5%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
752
Protected Accounts
7.52% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @zlj517 | 1,956,076 | Spokesman | Geopolitics, Diplomacy, Communication |
| @bandofskulls | 570,841 | Band | music, rock, love |
| @bbcpress | 215,047 | Public Relations | - |
| @shanelynchlife | 92,279 | Racing | JESUS, Racing, Faith |
| @fabsuzie1971 | 88,518 | Adult entertainer | naughty tweets, fun, followers |
| @Wiggle_Sport | 78,564 | Sports Retailer | Cycling, running, swimming |
| @EstebanOrtizMD | 74,971 | - | - |
| @1jamesbeattie | 48,445 | Footballer | football, family, coaching |
| @MadisonStuartX | 48,374 | Photographer | Photography, LGBTQ+, Activism |
| @charliehidestv | 47,673 | Drag Queen | Rupaul's Dragrace S9, Royal Television Society Award Winner, glamourpuss |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,733
Followers With Bio
5,267
Followers Without Bio
47.33%
% With Bio
52.67%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,149 analyzed3,018
Combined Engagement
154
Total Likes
2,864
Total Retweets
604
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @BBCBreaking: The moment the world's been waiting for. US President @realDonaldTrump has met North Korea's Kim Jong-un https://t.co/DNFStoMXjW https://t.co/R0VECiUX5X
RT @BBCBreaking: Two minutes silence in remembrance of #Somme100 from 07:28BST to mark the start of the battle https://t.co/VyAeQ9ZcZX
RT @cricketworldcup: #CWC19 is coming. It's gonna be wicket. 😜 https://t.co/FBDkT2JKzO
Amazing turnout for the switching on of the Christmas Lights in Southampton tonight. Thanks to @TheSotonMayor @GregDelays @Go_Southampton @wave105radio @city_college https://t.co/edjD47Zp9x
RT @HantsPolice: Please don't be surprised if you see additional police officers - including armed officers - in busy locations in Hampshire.
Key Insights & Takeaways
The account frequently collaborates with local figures and organizations to promote events. It highlights major community events such as the Christmas Lights switch-on and park runs. The use of hashtags and links suggests an effort to increase visibility and drive traffic to event pages.
Strengths
- + Established follower base of 52,585
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SotonEvents reveals an growing Twitter presence with 52,585 followers. The account demonstrates a content-creator strategy, averaging 6.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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