SouthamptonCC
News and updates from Southampton City Council. Need to do something? Most tasks can be completed on our website: https://www.southampton.gov.uk/
53,648
Followers
1,320
Following
33,465
Tweets
5.7
Avg Engagement
473
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SouthamptonCC's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-03
- Verification:Yes
- Location:Southampton, UK
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:2.1
- Avg Retweets per Tweet:3.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsOn average, tweets receive around 243 likes and 24 retweets, suggesting a moderate level of interaction. The engagement appears to be consistent with the nature of public service announcements.
2.1
Avg Likes/Tweet
3.5
Avg Retweets/Tweet
6,969
Total Likes
11,506
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
3
75th Percentile
2,028
Top Tweet
0.11
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
35.4%
Original
47.6%
Replies
16.0%
Retweets
1.1%
Quotes
0.0%
Threads
1.6%
With Media
49.6%
With Links
29.7%
With #Tags
62.6%
With @Mentions
28.4%
With Emojis
204
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.35
Reply/Original Ratio
0.07
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
95.0%
Weekday Posts
5.0%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 519 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience consists of residents of Southampton and local stakeholders interested in municipal activities. The content is likely to be of interest to community members, local businesses, and public officials.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
18
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.3%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
4,397,273
Total Potential Reach
18
Median Follower Reach
128
75th Percentile Reach
5.6%
>1K followers
0.6%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
833
Protected Accounts
8.33% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @HistoricEngland | 248,558 | Preservation | History, Heritage, Conservation |
| @MuseumWeek | 230,468 | Cultural Event | art, culture, heritage |
| @DemolaExpoze | 171,910 | Entrepreneur | Entrepreneurship, Family, Attitude |
| @weeklysd | 150,852 | Soccer Magazine | soccer, magazine, web media |
| @Matt_Pinner | 146,324 | Photographer | Photography, Canon, LeeFilters |
| @jameszabiela | 96,073 | DJ | Music, DJing, Producing |
| @Haggis_UK | 88,778 | Political Commentator | Rugby, F1, Golf |
| @ICOnews | 82,371 | Regulator | - |
| @whalesorg | 67,059 | Conservation | Whales, Dolphins, Conservation |
| @indraroy | 61,732 | Reporter | Journalism, Social Impact, Personal Growth |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,548
Followers With Bio
4,452
Followers Without Bio
55.48%
% With Bio
44.52%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed5,585
Combined Engagement
1,854
Total Likes
3,731
Total Retweets
1,117
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @NHSEngland: 75 years on, it is the people who make us. 💙 #NHS75 https://t.co/IHp8YPdJ1K
We were honoured to welcome Her Royal Highness, The Princess Royal to Southampton today to present the Lord Mayor with The Letters Patent. Read the full story: https://t.co/y3dFq6bZbJ @TheSotonMayor @RoyalFamily https://t.co/JbaXXbIIkt
RT @PoppyLegion: Today we mark 79 years since the #DDay landings, remembering the service and sacrifice of all those involved in turning the tide in the Second World War. D-Day was a truly international effort with British troops fighting alongside many other countries. #WW2 1/3
RT @carersweek: 📣 It’s #CarersWeek 2023! Unpaid carers face huge challenges every day. It’s essential they receive greater recognition and support. This Carers Week, stand in solidarity with the carers you know and every carer in the UK by saying I CARE: https://t.co/9JXwspgC2T
RT @actionfrauduk: 🚨SCAM WARNING🚨 We've received 139 reports about scam text messages relating to the Energy Bills Support Scheme. ✅You DO NOT need to apply for the scheme, or provide any bank details. ✅Forward suspicious texts to 7726 (it's free). #CyberProtect https://t.co
Key Insights & Takeaways
The account frequently shares event-related updates, such as royal visits and public ceremonies, which may drive engagement. It includes a mix of formal announcements and informal team updates, which can help build a more relatable image. The use of hashtags like #SaintsFC suggests an effort to connect with local sports fans and broader community interests.
Strengths
- + Established follower base of 53,648
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SouthamptonCC reveals an growing Twitter presence with 53,648 followers. The account demonstrates a conversation-first approach, averaging 5.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access