UK Space Agency

UK Space Agency

@spacegovuk

We inspire and lead the UK in space to benefit our planet and its people.

Swindon, UK https://t.co/20eJVhCkja Joined 2009-10-16 Date of Analysis: Dec 16, 2025

241,075

Followers

1,748

Following

14,417

Tweets

413.7

Avg Engagement

2,520

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @spacegovuk's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-10-16
  • Verification:Yes
  • Location:Swindon, UK

Data Summary

  • Tweets Analyzed:3,246
  • Avg Likes per Tweet:32.3
  • Avg Retweets per Tweet:381.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,246 tweets

The account has a moderate engagement rate with an average of 978 likes and 191 retweets per tweet. Verified accounts make up 0.8% of the followers.

32.3

Avg Likes/Tweet

381.5

Avg Retweets/Tweet

104,721

Total Likes

1,238,268

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

19

Median Likes

9

Median Retweets

58

75th Percentile

677,484

Top Tweet

1.72

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Commentator

Adds perspective to others content

38.8%

Original

9.7%

Replies

29.0%

Retweets

22.5%

Quotes

0.0%

Threads

0.7%

With Media

72.0%

With Links

48.3%

With #Tags

76.2%

With @Mentions

79.2%

With Emojis

212

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.25

Reply/Original Ratio

0.77

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

89.6%

Weekday Posts

10.4%

Weekend Posts

Top Hashtags

#launchuk (247) #cop26 (102) #spacestrategyuk (62) #startmeup (50) #artemis (40) #countdowntocornwall (39) #togetherforourplanet (32) #logoliftoff (31) #webb (30) #cm22 (28)

Most Mentioned

@esa (319) @spacegovuk (150) @paul_bate (146) @virginorbit (129) @astro_timpeake (111) @spacecornwall (111) @beisgovuk (90) @nasa (86) @georgefreemanmp (74) @cop26 (66)

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Content Strategy Analysis

Based on 3,246 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,259 (39%)
Replies 316 (10%)
Retweets 942 (29%)
Quote Tweets 729 (22%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 942 retweets (29% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,246 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is likely interested in space science, technology, and exploration. They are likely to be students, educators, and space enthusiasts.

Average

Audience Quality

24.3%

Suspicion Index

24.9%

Low-Quality %

47

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

34.0%

Empty Bio

23.9%

<10 Tweets

16.5%

Mass Following (>2K)

0.0%

New (<90 days)

53.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

79.9%

No URL

15.7%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

65,962,844

Total Potential Reach

47

Median Follower Reach

214

75th Percentile Reach

7.6%

>1K followers

1.0%

>10K followers

0.3%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

55.4%

Creators

27,706 accounts

20.7%

Consumers

10,357 accounts

23.9%

Dormant

11,937 accounts

651

Verified Followers

1.3% of total

12.4%

Professional Bios

founder, dev, analyst, etc.

0.09

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United Kingdom (1,099) London, England (1,078) England, United Kingdom (687) London (608) UK (461) India (212) United States (199) Earth (190) Manchester, England (186) England (168)

856

Verified Followers

0.85% of total

12,012

Protected Accounts

11.89% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,343 Wrestler Wrestling, Motivation, Self-promotion
@newscientist 4,329,063 Science journalist science, news, relevance
@eddieizzard 4,268,700 Comedian comedy, marathons, multilingualism
@radioleary 2,657,084 - -
@BBCClick 2,047,485 Tech Journalist Technology, Innovation, Gadgets
@RishiSunak 1,953,139 Politician Politics, Economics, Finance
@miguelhotero 1,929,430 Journalist Politics, Journalism, Leadership
@Rylan 1,764,876 Entertainer Luxury, Entertainment, Representation
@LuluSantos 1,657,673 Musician Music, Art, Creativity
@soledadobrien 1,317,882 Journalist working, mom, journalist

Top Keywords in Follower Bios

space (4,501) science (2,703) love (2,395) views (2,370) student (1,862) life (1,814) engineer (1,755) world (1,380) uk (1,298) music (1,268)

Top Hashtags in Follower Bios

#space (232) #science (117) #ai (112) #stem (108) #tech (90) #innovation (82) #bitcoin (69) #technology (65) #engineering (56) #business (55)

60,253

Followers With Bio

40,739

Followers Without Bio

59.66%

% With Bio

40.34%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,246 analyzed

1,035,722

Combined Engagement

0

Total Likes

1,035,722

Total Retweets

207,144

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Space Exploration Uk Space Missions Astronaut Announcements Education Technology Historical Milestones

Key Insights & Takeaways

The account frequently highlights major space events and milestones, such as satellite launches and astronaut announcements. It uses a mix of educational and promotional content to engage its audience. The use of hashtags and links to external content helps drive traffic and awareness.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 241,075
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @spacegovuk reveals an well-established Twitter presence with 241,075 followers. The account demonstrates a content-creator strategy, averaging 413.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025