Space Telescope Science Institute

Space Telescope Science Institute

@SpaceTelescope

Mission Operations Center for NASA's Webb Space Telescope (#NASAWebb). Also operating @HubbleTelescope and upcoming @NASARoman.

Baltimore, MD https://www.stsci.edu/communications-and-outreach Joined 2008-06-17 Date of Analysis: Dec 16, 2025

135,065

Followers

923

Following

3,977

Tweets

155.0

Avg Engagement

811

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @SpaceTelescope's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-06-17
  • Verification:No
  • Location:Baltimore, MD

Data Summary

  • Tweets Analyzed:3,221
  • Avg Likes per Tweet:99.3
  • Avg Retweets per Tweet:55.6
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,221 tweets

The account maintains high average likes and retweets, indicating strong audience interaction. Its content is well-received and widely shared within the scientific and space communities.

99.3

Avg Likes/Tweet

55.6

Avg Retweets/Tweet

319,992

Total Likes

179,111

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

17

Median Likes

9

Median Retweets

87

75th Percentile

33,720

Top Tweet

1.15

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

52.0%

Original

21.1%

Replies

21.3%

Retweets

5.6%

Quotes

0.0%

Threads

3.4%

With Media

88.8%

With Links

55.8%

With #Tags

49.9%

With @Mentions

10.4%

With Emojis

239

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.41

Reply/Original Ratio

0.26

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

93.9%

Weekday Posts

6.1%

Weekend Posts

Top Hashtags

#nasawebb (714) #unfoldtheuniverse (281) #spacetelescopequiz (70) #showoffyourtelescope (61) #hubble (60) #icymi (48) #webb (46) #nasa (45) #earthandspace (40) #aas238 (34)

Most Mentioned

@nasawebb (508) @hubbletelescope (316) @spacetelescope (291) @stsci (197) @nasaroman (68) @nasagoddard (39) @nasa (39) @esa (28) @ariane5 (20) @chandraxray (19)

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Content Strategy Analysis

Based on 3,221 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,675 (52%)
Replies 679 (21%)
Retweets 687 (21%)
Quote Tweets 180 (6%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 687 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,221 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience is primarily interested in space science, astronomy, and NASA missions. They are likely to include researchers, science enthusiasts, and educators.

Below Average

Audience Quality

39.8%

Suspicion Index

61.6%

Low-Quality %

3

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

69.8%

Empty Bio

64.0%

<10 Tweets

5.2%

Mass Following (>2K)

0.0%

New (<90 days)

73.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

92.9%

No URL

53.5%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

1,628,162

Total Potential Reach

3

Median Follower Reach

18

75th Percentile Reach

2.0%

>1K followers

0.2%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

20.3%

Creators

2,031 accounts

15.7%

Consumers

1,567 accounts

64.0%

Dormant

6,402 accounts

93

Verified Followers

0.93% of total

3.7%

Professional Bios

founder, dev, analyst, etc.

0.04

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (48) Earth (25) India (24) Canada (18) Texas, USA (15) Florida, USA (14) United Kingdom (14) London, England (13) USA (11) California, USA (11)

93

Verified Followers

0.93% of total

729

Protected Accounts

7.29% of total

2 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@MorelDLeon 127,096 - -
@saiph1324 85,450 Astrophotographer Astrophotography, Astronomy, Space
@jameslhbartlett 76,797 Entrepreneur Business, Innovation, Life-long Learning
@TarlaciSultan 63,561 Neurologist Nöroloji, Prof. Dr., Düşün'ür
@WilliamHHise 49,984 Retired Drummer, Birder, Amateur astronomer
@AdmMcky 45,632 - -
@FuturFlo 40,589 - -
@NASA_eClips 35,530 - -
@BondeM4 35,297 - -
@MoonMetaverse_ 31,517 - -

Top Keywords in Follower Bios

space (161) science (138) love (120) life (81) world (76) student (75) music (62) lover (59) astronomy (55) engineer (53)

Top Hashtags in Follower Bios

#blm (6) #bitcoin (5) #artist (5) #scicomm (4) #ai (4) #blacklivesmatter (4) #blockchain (3) #art (3) #stem (3) #nature (3)

3,025

Followers With Bio

6,975

Followers Without Bio

30.25%

% With Bio

69.75%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,221 analyzed

96,812

Combined Engagement

75,960

Total Likes

20,852

Total Retweets

19,362

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

20%

With @Mentions

80%

With Links

Topical Analysis:

Space Science Astronomy Nasa Missions Scientific Discoveries Telescope Operations Exoplanet Research

Key Insights & Takeaways

The account emphasizes major scientific breakthroughs and mission milestones. It uses hashtags to increase visibility and engagement. It highlights the capabilities and achievements of NASA's space telescopes.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 135,065
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @SpaceTelescope reveals an well-established Twitter presence with 135,065 followers. The account demonstrates a content-creator strategy, averaging 155.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025