SparkNotes

SparkNotes

@SparkNotes

The Official Twitter for https://www.sparknotes.com/

New York, NY https://www.sparknotes.com/ Joined 2008-04-15 Date of Analysis: Dec 16, 2025

351,960

Followers

594

Following

10,213

Tweets

5,444.7

Avg Engagement

832

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @SparkNotes's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-04-15
  • Verification:No
  • Location:New York, NY

Data Summary

  • Tweets Analyzed:3,169
  • Avg Likes per Tweet:4,254.8
  • Avg Retweets per Tweet:1,189.9
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,169 tweets

SparkNotes' tweets receive a high average number of likes and retweets, showing strong audience interaction. The content is well-received, with a mix of humor and informative value driving engagement.

4,254.8

Avg Likes/Tweet

1,189.9

Avg Retweets/Tweet

13,483,304

Total Likes

3,770,797

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

104

Median Likes

9

Median Retweets

7,573

75th Percentile

139,854

Top Tweet

15.47

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

63.2%

Original

27.4%

Replies

5.7%

Retweets

3.7%

Quotes

0.0%

Threads

0.1%

With Media

60.2%

With Links

1.7%

With #Tags

31.3%

With @Mentions

4.5%

With Emojis

88

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.43

Reply/Original Ratio

0.65

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

98.6%

Weekday Posts

1.4%

Weekend Posts

Top Hashtags

#bntextbooks (4) #breonnataylor (2) #shakespearesunday (2) #nationalcoffeeday (2) #bannedbooksweek (2) #quiz (2) #readabookday (2) #mondaymotivation (2) #justiceforbreonna (1) #sayhername (1)

Most Mentioned

@sparknotes (26) @bnbuzz (22) @sketchesbyboze (19) @buzztronics (18) @wwm_shakespeare (11) @katmblanner (9) @nookbn (8) @nypl (8) @lithub (7) @nehumanesociety (6)

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Content Strategy Analysis

Based on 3,169 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,004 (63%)
Replies 867 (27%)
Retweets 181 (6%)
Quote Tweets 117 (4%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 181 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,169 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes students, educators, and book lovers seeking quick summaries and trivia. It also attracts history enthusiasts and casual readers looking for fun facts and spoilers.

Good

Audience Quality

15.6%

Suspicion Index

18.4%

Low-Quality %

50

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

26.3%

Empty Bio

15.5%

<10 Tweets

6.8%

Mass Following (>2K)

0.0%

New (<90 days)

36.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

82.3%

No URL

10.6%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

53,954,145

Total Potential Reach

50

Median Follower Reach

190

75th Percentile Reach

5.6%

>1K followers

0.6%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

68.2%

Creators

34,124 accounts

16.2%

Consumers

8,104 accounts

15.5%

Dormant

7,772 accounts

390

Verified Followers

0.78% of total

10.0%

Professional Bios

founder, dev, analyst, etc.

0.18

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

she/her (455) United States (342) London, England (298) Los Angeles, CA (253) New York, NY (223) Chicago, IL (213) Washington, DC (211) London (175) Boston, MA (147) California, USA (137)

693

Verified Followers

0.69% of total

21,742

Protected Accounts

21.74% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,103,666 Wrestler Wrestling, Motivation, Self-promotion
@McDonalds 4,766,318 Fast Food Fast Food, Grimace, Friendship
@goodreads 4,105,465 Bookish platform Books, Recommendations, Reading
@kenichiromogi 1,425,470 Neuroscientist neuroscience, author, broadcaster
@TwitterBusiness 1,352,529 - -
@CBS 1,206,699 Media News, Entertainment, Television
@united 1,174,696 Airline travel, aviation, customer service
@bookpoets 917,543 Book Influencer books, quotes, magic
@Airbnb 881,678 Hospitality Travel, Experiences, Customer Support
@depthsofwiki 773,175 Wikipedia Enthusiast Wikipedia, favorite things, fluffybabycow

Top Keywords in Follower Bios

sheher (10,439) writer (3,188) hehim (2,347) love (2,011) teacher (2,009) lover (1,971) enthusiast (1,832) student (1,800) life (1,723) things (1,622)

Top Hashtags in Follower Bios

#blacklivesmatter (283) #blm (200) #1 (161) #amwriting (79) #writingcommunity (73) #actuallyautistic (65) #freepalestine (50) #writer (44) #amquerying (42) #adhd (33)

75,417

Followers With Bio

24,583

Followers Without Bio

75.42%

% With Bio

24.58%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,169 analyzed

613,041

Combined Engagement

183,721

Total Likes

429,320

Total Retweets

122,608

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

60%

With @Mentions

40%

With Links

Topical Analysis:

Education Literature Humor History Spoilers Pop Culture

Key Insights & Takeaways

The account uses humor and pop culture references to make educational content more relatable It blends historical facts with modern humor to create engaging tweets The use of spoilers and trivia caters to both casual and dedicated readers

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 351,960
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @SparkNotes reveals an exceptionally influential Twitter presence with 351,960 followers. The account demonstrates a content-creator strategy, averaging 5,444.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025