SportPesa Kenya

SportPesa Kenya

@SportPesa

Kenya's number one gaming platform. Visit our website: https://www.ke.sportpesa.com/_sec/cp_challenge/challenge?type=&provider=crypto&kix=challenge_177809&contenturl=&rt=&powstate=true&powduration=5&powcpu=false&ep=&bs=&rs=&ct=webclient&ou=/&om=HEAD&mo=1&ml=1&chn=5a76587791d5375d709f https://t.me/SportPesa_KE

130,253

Followers

81

Following

40,008

Tweets

54.5

Avg Engagement

55

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @SportPesa's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2016-09-02
  • Verification:Yes
  • Location:Nairobi, Kenya

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:15.0
  • Avg Retweets per Tweet:39.5
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,250 tweets

The account maintains a steady level of engagement with an average of 1,189 likes and 153 retweets per tweet. It encourages audience interaction through questions and calls to action.

15.0

Avg Likes/Tweet

39.5

Avg Retweets/Tweet

48,684

Total Likes

128,457

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

0

Median Retweets

8

75th Percentile

15,835

Top Tweet

0.42

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

28.9%

Original

61.1%

Replies

8.4%

Retweets

1.6%

Quotes

0.0%

Threads

0.1%

With Media

52.8%

With Links

36.6%

With #Tags

61.6%

With @Mentions

37.4%

With Emojis

174

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

2.11

Reply/Original Ratio

0.19

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

65.4%

Weekday Posts

34.6%

Weekend Posts

Top Hashtags

#tuendeleenasportpesa (720) #pl (66) #ucl (65) #sportpesanagor (61) #sportpesajackpot (58) #sirkal (38) #kogalo (34) #laliga (32) #2 (29) #mayienga (27)

Most Mentioned

@sportpesablog (90) @sportpesa (78) @gormahiafcke (49) @iamjoseh_ (37) @kenyasevens (32) @johnnymckinstry (31) @frednyangaresi4 (17) @brfootball (16) @sinkaetk (15) @moseax (13)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 940 (29%)
Replies 1,985 (61%)
Retweets 274 (8%)
Quote Tweets 51 (2%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 274 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience is likely Kenyan gamers and sports enthusiasts interested in gaming events and prizes. The content also appeals to those looking for entertainment and updates on gaming competitions.

Average

Audience Quality

24.5%

Suspicion Index

34.0%

Low-Quality %

28

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

46.6%

Empty Bio

33.8%

<10 Tweets

7.8%

Mass Following (>2K)

0.0%

New (<90 days)

44.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

93.7%

No URL

21.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

4,947,944

Total Potential Reach

28

Median Follower Reach

141

75th Percentile Reach

6.1%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

38.4%

Creators

3,837 accounts

27.8%

Consumers

2,783 accounts

33.8%

Dormant

3,380 accounts

20

Verified Followers

0.2% of total

6.4%

Professional Bios

founder, dev, analyst, etc.

0.12

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Nairobi, Kenya (1,142) Kenya (375) Nairobi (234) Mombasa, Kenya (104) Eldoret, Kenya (98) Nakuru, Kenya (85) Kisumu, Kenya (40) kenya (40) Kiambu, Kenya (38) nairobi (36)

20

Verified Followers

0.2% of total

362

Protected Accounts

3.62% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@MrRightke 576,092 Content Creator God, Content Creation, Messi
@Betodds1 376,277 - -
@Belive_Kinuthia 341,559 Blogger Blogging, Institutional fraud, Corporate malpractices
@OfficialKRU 129,009 Sports Organization Rugby, Fans, Updates
@base10_ 92,136 Comedian CT, Undisputed, Fool
@KenyaSevens 84,004 Athlete Rugby, Champions, Olympics
@muli_brian_ 82,881 - -
@FootbalIBanta 79,565 Sports Content Creator Football, Sporting Vines, Gifs
@Saitabao 66,161 Lawyer Electoral Justice, Raila Odinga, Martha Karua
@M_Jay_k 61,383 Entrepreneur Entrepreneur, Reader, Travel

Top Keywords in Follower Bios

god (272) life (216) football (162) united (160) love (148) arsenal (137) manchester (135) business (122) engineer (113) chelsea (105)

Top Hashtags in Follower Bios

#mufc (17) #ggmu (16) #coyg (14) #arsenal (12) #god (6) #manchester (6) #ktbffh (5) #cfc (5) #cityzen (5) #chelsea (5)

5,338

Followers With Bio

4,662

Followers Without Bio

53.38%

% With Bio

46.62%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

51,826

Combined Engagement

0

Total Likes

51,826

Total Retweets

10,365

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

Gaming Sports Jackpot Winners Community Engagement Entertainment Success Stories

Key Insights & Takeaways

The account frequently highlights jackpot winners and their success stories, which likely drives engagement and interest. Content is tailored to celebrate and showcase achievements, reinforcing brand loyalty and excitement. There is a focus on community interaction, with prompts for reactions and participation in discussions.

Strengths

  • + Established follower base of 130,253
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @SportPesa reveals an growing Twitter presence with 130,253 followers. The account demonstrates a conversation-first approach, averaging 54.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025