Spotify for Artists
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176,036
Followers
23,948
Following
4,784
Tweets
166.9
Avg Engagement
819
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @spotifyartists's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2013-09-04
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3,245
- Avg Likes per Tweet:28.6
- Avg Retweets per Tweet:138.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,245 tweetsThe account has a moderate engagement rate with an average of 1,526 likes and 393 retweets per tweet. The content is designed to drive interaction and promote Spotify's services.
28.6
Avg Likes/Tweet
138.3
Avg Retweets/Tweet
92,881
Total Likes
448,776
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
1
Median Retweets
29
75th Percentile
154,319
Top Tweet
0.95
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
43.5%
Original
47.9%
Replies
5.0%
Retweets
3.5%
Quotes
0.0%
Threads
0.6%
With Media
51.2%
With Links
12.2%
With #Tags
75.3%
With @Mentions
58.8%
With Emojis
114
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.1
Reply/Original Ratio
0.71
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.0%
Weekday Posts
8.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,245 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 163 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,245 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience consists of musicians, music creators, and industry professionals looking to build their careers. The content is tailored to those interested in Spotify and artist growth.
Average
Audience Quality
21.0%
Suspicion Index
20.6%
Low-Quality %
31
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
23.2%
Empty Bio
28.5%
<10 Tweets
11.6%
Mass Following (>2K)
0.0%
New (<90 days)
43.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
61.5%
No URL
18.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
90,163,360
Total Potential Reach
31
Median Follower Reach
187
75th Percentile Reach
8.0%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
47.2%
Creators
23,610 accounts
24.3%
Consumers
12,148 accounts
28.5%
Dormant
14,242 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,526
Verified Followers
1.51% of total
8,279
Protected Accounts
8.2% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,461 | Wrestler | Wrestling, Motivation, Self-promotion |
| @alexoficial | 6,747,408 | Singer | Music, Mexico, Tour |
| @NBA2K | 3,734,956 | Gaming | Basketball, Gaming, Entertainment |
| @wyclef | 3,730,827 | Musician | music, media, management |
| @RecordingAcad | 3,708,098 | Music Industry | Music, Advocacy, Inspiration |
| @scooterbraun | 3,597,928 | Music Manager | Music, Philanthropy, Entertainment |
| @JAlvarezFlow | 3,482,120 | Singer | Music, Reggaeton, Latin |
| @MCHammer | 3,180,439 | Filmmaker | #Dubnation, #RaiderNation, #FilmMaker |
| @TravieMcCoy | 2,798,433 | Musician | Music, Spoonful, Cinnamon |
| @alhajitekno | 2,610,582 | Musician | Music, Entertainment, Afrobeat |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
80,486
Followers With Bio
20,510
Followers Without Bio
79.69%
% With Bio
20.31%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,245 analyzed409,841
Combined Engagement
0
Total Likes
409,841
Total Retweets
81,968
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @bts_bighit: This is our #SpotifyWrapped for year 2021!💜 Thank you #BTSARMY and @Spotify for all the support this year! #2021ArtistWrapp…
RT @bts_bighit: Thank you ARMY and @Spotify for the amazing 2020! #2020ArtistWrapped https://t.co/fAD4ZgaeDD
RT @bts_bighit: It was fantastic year with you all and Thanks @spotify and @spotifyartists https://t.co/kfOIBGzIIV
RT @Spotify: https://t.co/nmJR8E7ZQN
RT @SpotifyStatus: Something’s not quite right, and we’re looking into it. Thanks for your reports!
Key Insights & Takeaways
The account frequently highlights top-performing artists and songs, showcasing Spotify's data-driven approach to music trends. It promotes educational content and advice from industry legends, positioning itself as a resource for artist development. The use of links and multimedia suggests a focus on driving traffic to Spotify's platforms and services.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 176,036
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @spotifyartists reveals an well-established Twitter presence with 176,036 followers. The account demonstrates a conversation-first approach, averaging 166.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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