Spotrac
Michael Ginnitti, Co-Founder/Editor Spotrac, your source for NFL, NBA, MLB, NHL, MLS, EPL, WNBA team & player contracts, payrolls, salary cap breakdowns, etc..
114,540
Followers
645
Following
24,416
Tweets
155.2
Avg Engagement
1,732
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @spotrac's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-06-17
- Verification:No
- Location:NY, USA
Data Summary
- Tweets Analyzed:3,220
- Avg Likes per Tweet:132.6
- Avg Retweets per Tweet:22.6
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,220 tweetsThe account consistently receives a high number of likes and retweets, indicating strong audience interaction. The engagement rate suggests that the content is both informative and timely.
132.6
Avg Likes/Tweet
22.6
Avg Retweets/Tweet
426,849
Total Likes
72,784
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
28
Median Likes
6
Median Retweets
81
75th Percentile
65,085
Top Tweet
1.35
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
66.3%
Original
21.9%
Replies
3.2%
Retweets
8.7%
Quotes
0.0%
Threads
0.0%
With Media
55.5%
With Links
58.6%
With #Tags
20.9%
With @Mentions
2.0%
With Emojis
188
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.33
Reply/Original Ratio
2.75
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
85.1%
Weekday Posts
14.9%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,220 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 102 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,220 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe primary audience includes sports analysts, fans, and professionals interested in player contracts and team finances. The content is likely appealing to those who follow sports leagues closely and want detailed financial information.
Good
Audience Quality
19.1%
Suspicion Index
24.8%
Low-Quality %
79
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40.3%
Empty Bio
13.8%
<10 Tweets
11.4%
Mass Following (>2K)
0.0%
New (<90 days)
41.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.9%
No URL
9.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
22,604,989
Total Potential Reach
79
Median Follower Reach
262
75th Percentile Reach
7.4%
>1K followers
1.2%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
71.5%
Creators
7,151 accounts
14.7%
Consumers
1,466 accounts
13.8%
Dormant
1,381 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
201
Verified Followers
2.01% of total
1,283
Protected Accounts
12.83% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,803 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Moreno | 431,009 | Influencer | Business, Manager, Serious |
| @Stephania_ESPN | 309,397 | Sports Medicine | Sports, Injury analysis, Physical therapy |
| @mspears96 | 306,931 | Sports Analyst | Sports, Analyst, ESPN |
| @Schultz_Report | 203,443 | Sports Analyst | Sports, Analysis, Podcasts |
| @SportsRadioWIP | 201,009 | Sports Radio | sports, talk, interviews |
| @ESPNBooger | 182,267 | Football Analyst | Football, Country, Peanut Butter |
| @BryanHoch | 169,116 | Sports Journalist | Yankees, Family, Writing |
| @LanceMoore16 | 167,490 | Retired Athlete | Football, Super Bowl, Collaboration |
| @mlombardiNFL | 158,566 | Writer | Sports, Coaching, Family |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,968
Followers With Bio
4,032
Followers Without Bio
59.68%
% With Bio
40.32%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,220 analyzed167,520
Combined Engagement
150,779
Total Likes
16,741
Total Retweets
33,504
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
0%
With @Mentions
0%
With Links
Topical Analysis:
Antonio Brown needed: 8 more catches to unlock a $333,333 bonus. He also needed 55 receiving yards to unlock another $333,333 bonus. He also needed just 1 receiving TD to unlock another $333,333 bonus. This was a costly outburst.
In 22 seasons, Tom Brady lost 73 regular season games. In the last 7 seasons, the #Jets have lost 76 games.
John Wall (games played) 19-20: $38.2M (0) 20-21: $41.2M (40) 21-22: $44.3M (0) 22-23: $47.3M (?)
FWIW: $15M of Tom Brady’s $20M signing bonus from last March is set to be paid out February 4th, 2022. Seems like something a guy or gal would want to have process before making any life changing career decisions official.
Sean McDermott was never going to let the NFL attempt to put business over his family tonight. #confirmed
Key Insights & Takeaways
The account often highlights specific player contract details and bonuses, which can be valuable for fans and analysts. It provides historical data on player performance and its impact on contracts, offering context for current deals. The focus on salary caps and payrolls makes it a go-to source for understanding team financial strategies.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 114,540
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @spotrac reveals an well-established Twitter presence with 114,540 followers. The account demonstrates a content-creator strategy, averaging 155.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access