Sarah Pulliam Bailey 🖋️🖋️🖋️
Former @WashingtonPost reporter. Taking a pause to hang out with my girls. Newsletter: https://mailchimp.com/pricing/marketing/
76,396
Followers
27,664
Following
295
Tweets
762.3
Avg Engagement
1,458
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @spulliam's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-06-06
- Verification:No
- Location:New York, NY
Data Summary
- Tweets Analyzed:284
- Avg Likes per Tweet:69.4
- Avg Retweets per Tweet:692.9
- Followers Analyzed:9,998
Engagement Analysis
Based on 284 tweetsThe average engagement per tweet is high, with 1,510 likes and 534 retweets, indicating a strong and active audience. The content often sparks discussion and shares, especially around controversial or sensitive issues.
69.4
Avg Likes/Tweet
692.9
Avg Retweets/Tweet
19,713
Total Likes
196,778
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
3
Median Retweets
73
75th Percentile
35,458
Top Tweet
9.98
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
10.2%
Original
46.8%
Replies
36.3%
Retweets
6.7%
Quotes
0.0%
Threads
0.4%
With Media
57.7%
With Links
8.1%
With #Tags
81.0%
With @Mentions
9.9%
With Emojis
199
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
4.59
Reply/Original Ratio
0.18
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
89.4%
Weekday Posts
10.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 284 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 103 retweets (36% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 284 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe audience includes news enthusiasts, followers of investigative journalism, and individuals interested in social justice issues. They are likely engaged with in-depth content and discussions on sensitive topics.
Good
Audience Quality
18.5%
Suspicion Index
14.4%
Low-Quality %
202
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
22.1%
Empty Bio
11.0%
<10 Tweets
28.2%
Mass Following (>2K)
0.0%
New (<90 days)
31.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
69.1%
No URL
6.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
48,969,355
Total Potential Reach
202
Median Follower Reach
754
75th Percentile Reach
20.8%
>1K followers
4.0%
>10K followers
0.9%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
76.4%
Creators
7,638 accounts
12.6%
Consumers
1,263 accounts
11.0%
Dormant
1,097 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
145
Verified Followers
1.45% of total
1,197
Protected Accounts
11.97% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,423 | Wrestler | Wrestling, Motivation, Self-promotion |
| @ava | 2,613,585 | - | - |
| @gtconway3d | 2,219,221 | Lawyer | Lawyer, Columnist, Corgi |
| @ReverendWarnock | 1,241,199 | Pastor | Faith, Justice, Georgia |
| @BillKristol | 1,041,558 | Political Commentator | Politics, Journalism, Commentary |
| @BethMooreLPM | 1,002,193 | Preacher | Jesus, Scripture, Diversity |
| @donwinslow | 932,795 | Author | books, writing, reading |
| @WhatsTrending | 887,359 | News Outlet | DAILY, SOCIAL, NEWS |
| @AnandWrites | 690,193 | Author | politics, writing, journalism |
| @garettnelson | 647,776 | Entrepreneur | Travel, Investing, Adventure |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,788
Followers With Bio
2,212
Followers Without Bio
77.88%
% With Bio
22.12%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 284 analyzed138,831
Combined Engagement
0
Total Likes
138,831
Total Retweets
27,766
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @ByMikeBaker: Student calls to 911: 12:03—whispered she's in room 112 12:10—said multiple dead 12:13—called again 12:16—says 8-9 students alive 12:19—student calls from room 111 12:21—3 shots heard on call 12:36—another call 12:43—asks for police 12:47—asks for police https://
RT @pgcornwell: The teenagers who survived Columbine are in their late 30s and early 40s. They have kids in elementary schools.
RT @ElliottBlackwe3: Therapist: You said you were disappointed with life & how the world operates. What were your expectations? Me: https://t.co/0j0s7D0Wa2
RT @hshaban: CBS News: the mom in Uvalde who police handcuffed, and who ran into the school to rescue her children, says that law enforcement called her with a threat: if she talked to the media about the police response she would face an obstruction of justice charge https://t.
RT @davidmcswane: 1) Let me tell you a crazy story. It's consumed 2 years of my life. As COVID-19 shut down the world in April 2020, I decided to follow the money. I began with a call to a no-name federal contractor who’d somehow landed a $35M deal for masks. Hours later, I’m on
Key Insights & Takeaways
The content often highlights controversial or sensitive topics, such as domestic abuse and religious figures. @spulliam frequently collaborates with other journalists and advocates, expanding the reach and impact of the content. The use of threads and detailed storytelling suggests a focus on in-depth, investigative journalism.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 76,396
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @spulliam reveals an well-established Twitter presence with 76,396 followers. The account demonstrates a conversation-first approach, averaging 762.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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