Stats SA
Welcome to the official Twitter page of Statistics South Africa. Tweeting you the latest official social and economic statistics.
81,340
Followers
493
Following
15,545
Tweets
13.5
Avg Engagement
380
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @StatsSA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-06-30
- Verification:No
- Location:South Africa
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:7.1
- Avg Retweets per Tweet:6.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsEach tweet typically receives around 639 likes and 310 retweets, indicating moderate engagement. The content is often focused on public participation in national initiatives.
7.1
Avg Likes/Tweet
6.4
Avg Retweets/Tweet
23,092
Total Likes
20,940
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
2
Median Retweets
11
75th Percentile
2,706
Top Tweet
0.17
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
37.1%
Original
56.4%
Replies
5.0%
Retweets
1.5%
Quotes
0.0%
Threads
0.9%
With Media
75.3%
With Links
65.2%
With #Tags
50.5%
With @Mentions
0.7%
With Emojis
202
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.52
Reply/Original Ratio
0.31
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
90.0%
Weekday Posts
10.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 161 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes South Africans interested in economic and social data. The content is also relevant to policymakers, researchers, and community leaders.
Average
Audience Quality
23.6%
Suspicion Index
29.5%
Low-Quality %
50
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
38.9%
Empty Bio
29.7%
<10 Tweets
12.3%
Mass Following (>2K)
0.0%
New (<90 days)
44.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.5%
No URL
20.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
8,859,096
Total Potential Reach
50
Median Follower Reach
222
75th Percentile Reach
8.0%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
47.5%
Creators
4,746 accounts
22.8%
Consumers
2,283 accounts
29.7%
Dormant
2,971 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
35
Verified Followers
0.35% of total
979
Protected Accounts
9.79% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @MmusiMaimane | 2,000,521 | Politician | Building, One South Africa, Committed |
| @zapiro | 512,547 | Cartoonist | cartoons, satire, notifications |
| @ONUBrasil | 382,947 | Diplomacy | Sustainable Development, Human Rights, Global Goals |
| @missZwanga | 352,016 | Influencer | Fashion, Faith, Zimbabwe |
| @BertPretorius | 290,921 | Pastor | Family, Faith, Ministry |
| @Buhlenomuhle | 219,593 | - | - |
| @studie_bijbel | 143,490 | Traveler | Travel, Culture, People |
| @MightiJamie | 113,318 | Debater | Debate, PanAfrican, Analyst |
| @Mashiane_ZA | 85,539 | Influencer | Sundowns, Society, God |
| @maroelamedia | 74,061 | Media | Afrikaans, Kuierplek, App |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,110
Followers With Bio
3,890
Followers Without Bio
61.1%
% With Bio
38.9%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed8,445
Combined Engagement
4,543
Total Likes
3,902
Total Retweets
1,689
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
You can complete the #SACensus2022 questionnaire in the comfort of your own home! Register your household for remote (online or telephonically) data collection until 5 Feb 2022 (data-free) on https://t.co/OtJQqZQHkn More info here: https://t.co/DQsXtYABT2 #StatsSA #GetCounted h
RT @PresidencyZA: PRESIDENT RAMAPHOSA TO ADDRESS THE NATION ON SUNDAY, 28 NOVEMBER 2021 President Cyril Ramaphosa will address the nation at 20h00 today, Sunday, 28 November 2021, on developments in the country’s response to the COVID-19 pandemic.
Help SA know more about what your community needs. Register your household here: https://t.co/OtJQqZQHkn by 30 Jan 2022 for #SACensus2022. Non-registered households will be visited for face-to-face enumeration. More info here: https://t.co/IKmZxn6rbR #StatsSA #GetCounted https:
#StatsSA kicked off #SACensus2022 mop-up phase. During the mop-up phase, fieldworkers will visit all incomplete enumeration areas to count all households that were not counted during the first phase of data collection. Read more here: https://t.co/rt8HuQ2537 #GetCounted https:/
#SACensus2022 data collection in WC has been extended to 14 May. Households can complete the questionnaire online here https://t.co/S0z3dM5pVz (datafree). The 10-yearly census is the only source of data on the profile of communities. More here: https://t.co/0ewb6wlUNH https://t
Key Insights & Takeaways
The account prioritizes public engagement through census campaigns. It uses clear calls to action and provides direct links for participation. The content is highly focused on national data collection efforts.
Strengths
- + Established follower base of 81,340
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @StatsSA reveals an growing Twitter presence with 81,340 followers. The account demonstrates a conversation-first approach, averaging 13.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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