Stears
Stears provides macro insights and analytics to global organisations investing and operating in Africa. Request demo to get started: https://share.hsforms.com/13ObtRbV5RMS-Kut-3vvj4g4uj82
115,292
Followers
77
Following
106,503
Tweets
12.7
Avg Engagement
434
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @StearsInsights's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2014-10-15
- Verification:No
- Location:Africa
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:7.9
- Avg Retweets per Tweet:4.8
- Followers Analyzed:10,999
Engagement Analysis
Based on 3,248 tweetsThe account maintains a consistent level of engagement with an average of 652 likes and 427 retweets per tweet. The use of hashtags and links encourages interaction and further exploration.
7.9
Avg Likes/Tweet
4.8
Avg Retweets/Tweet
25,552
Total Likes
15,544
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
1
Median Retweets
9
75th Percentile
2,297
Top Tweet
0.11
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
95.2%
Original
4.0%
Replies
0.7%
Retweets
0.1%
Quotes
0.0%
Threads
0.0%
With Media
97.0%
With Links
36.2%
With #Tags
3.0%
With @Mentions
1.2%
With Emojis
203
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.04
Reply/Original Ratio
0.17
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
78.7%
Weekday Posts
21.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 23 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersThe primary audience includes global organisations and investors interested in African markets. The content is tailored to provide actionable insights for decision-making.
Average
Audience Quality
22.3%
Suspicion Index
28.0%
Low-Quality %
69
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.1%
Empty Bio
28.0%
<10 Tweets
11.0%
Mass Following (>2K)
0.0%
New (<90 days)
42.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.1%
No URL
19.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
11,734,948
Total Potential Reach
69
Median Follower Reach
325
75th Percentile Reach
9.9%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
55.7%
Creators
6,123 accounts
16.3%
Consumers
1,792 accounts
28.0%
Dormant
3,084 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
67
Verified Followers
0.61% of total
655
Protected Accounts
5.96% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @vanguardngrnews | 4,354,471 | News Outlet | Politics, Business, Entertainment |
| @aminugamawa | 271,786 | Politician | Economic Planning, Government, Opinions |
| @___Bils | 244,288 | Calligrapher | Minister, Calligrapher, Baker |
| @OvieO | 194,483 | Music Promoter | Afrobeat, Music, Promotion |
| @iamsamuelaboki | 148,276 | Social Media Analyst | Data/Social Media, Analyst, Photography |
| @xavieraldekoa | 144,681 | Journalist | Africa, Books, Journalism |
| @YousraElbagir | 112,981 | Journalist | writing, reporting, producing |
| @NativeMag | 101,529 | Media | music, culture, style |
| @only__kingston | 99,402 | Influencer | Crypto, Lifestyle, Tech |
| @kemismallzz | 97,632 | Radio Host | Media, Radio, Music |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,916
Followers With Bio
4,083
Followers Without Bio
62.88%
% With Bio
37.12%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export full follower list with profile details, bios, locations, and follower counts as CSV.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed7,356
Combined Engagement
4,522
Total Likes
2,834
Total Retweets
1,471
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
Did you know that Obafemi Awolowo University has produced some of Nigeria's most notable tech talents? In fact, startups with OAU alumni founders have been involved in 25% of deals done by Nigerian-educated CEOs. https://t.co/oSvyVXOvD0
Just In: Peter Obi floors APC in "Tinubu's Lagos" #ElectionResults #StearsElections #NigeriaDecides2023 Delve into the breakdown here: https://t.co/jNS6L46uBa https://t.co/d13v9q4upJ
Lagos has loads of money compared to other states. The kind of money that is reasonable enough to drive steady and identifiable improvements in living conditions. So why is Lagos not showing progress? https://t.co/pdfDHkoIPS
Not so fun fact: A ₦400k salary, negotiated in February 2019, is worth only ₦230,153 in today's economy. Use Stears' inflation calculator to find out how much your salary is really worth today: https://t.co/feR2z0kq2l
🚨 Important Update https://t.co/2TJ6xVsh6e
Key Insights & Takeaways
StearsInsights highlights the impact of Nigerian universities on tech talent development. They provide real-time updates on election results and political developments in Nigeria. The account shares important updates and analysis through direct links for deeper engagement.
Strengths
- + Established follower base of 115,292
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @StearsInsights reveals an growing Twitter presence with 115,292 followers. The account demonstrates a content-creator strategy, averaging 12.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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