steve cook
-Fitness Culture App - Gymshark. - USA Network Biggest Loser Trainer
180,721
Followers
1,122
Following
35,585
Tweets
363.1
Avg Engagement
512
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @stevecook's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-26
- Verification:No
- Location:United States
Data Summary
- Tweets Analyzed:3,240
- Avg Likes per Tweet:40.1
- Avg Retweets per Tweet:323.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,240 tweetsSteve Cook's tweets typically receive a high number of likes and retweets, indicating strong audience interaction. His ability to connect with followers through personal milestones and fitness-related humor contributes to this engagement.
40.1
Avg Likes/Tweet
323.0
Avg Retweets/Tweet
129,890
Total Likes
1,046,509
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
21
75th Percentile
187,234
Top Tweet
2.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
16.7%
Original
68.8%
Replies
7.2%
Retweets
7.3%
Quotes
0.0%
Threads
0.1%
With Media
20.4%
With Links
2.2%
With #Tags
77.6%
With @Mentions
2.1%
With Emojis
102
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
4.11
Reply/Original Ratio
1.0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
69.7%
Weekday Posts
30.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,240 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 234 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,240 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience primarily consists of fitness enthusiasts and individuals interested in health and wellness. The content appeals to a broad demographic, including both men and women looking for motivation and training tips.
Average
Audience Quality
24.4%
Suspicion Index
30.0%
Low-Quality %
32
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40.9%
Empty Bio
29.1%
<10 Tweets
12.3%
Mass Following (>2K)
0.0%
New (<90 days)
47.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.3%
No URL
19.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
51,122,686
Total Potential Reach
32
Median Follower Reach
153
75th Percentile Reach
3.7%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
48.2%
Creators
24,094 accounts
22.7%
Consumers
11,368 accounts
29.1%
Dormant
14,538 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
368
Verified Followers
0.36% of total
16,043
Protected Accounts
15.88% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,263 | Wrestler | Wrestling, Motivation, Self-promotion |
| @MensHealthMag | 4,517,850 | Health & Fitness | fitness, health, nutrition |
| @Broncos | 2,769,317 | Sports Team | Football, Super Bowl, Champions |
| @6BillionPeople | 2,033,590 | - | - |
| @hodgetwins | 1,935,841 | Comedians | Merch, Giveaways, Podcast |
| @Delta | 1,660,156 | Airline | Travel, Customer Service, Aviation |
| @soledadobrien | 1,317,710 | Journalist | working, mom, journalist |
| @AmandaCerny | 1,287,125 | Comedian | Comedy, Life, Fitness |
| @Censor | 1,254,168 | Fitness Influencer | Fitness, Gaming, Entrepreneurship |
| @CrossFit | 1,241,830 | Fitness | Fitness, Health, Performance |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
58,338
Followers With Bio
42,660
Followers Without Bio
57.76%
% With Bio
42.24%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,240 analyzed542,214
Combined Engagement
0
Total Likes
542,214
Total Retweets
108,443
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
0%
With Links
Topical Analysis:
RT @elonmusk: The extreme antibody reaction from those who fear free speech says it all
RT @realstewpeters: Ohio: Dead fish and cattle being reported as far as 100 miles away from the site. Journalists covering the story have…
RT @RexChapman: Genesee County Sheriff (Flint, Michigan) Chris Swanson put down his helmet and baton and asked protesters how he could help…
RT @MLozada: A few weeks ago in Newport Beach Kobe witnessed a major accident and stayed to comfort victims and redirect traffic until help…
RT @elonmusk: To independent-minded voters: Shared power curbs the worst excesses of both parties, therefore I recommend voting for a Repu…
Key Insights & Takeaways
His personal milestones, like marriage and career achievements, resonate with followers and boost engagement. Fitness and health are central themes, often combined with humor and relatability. He leverages his association with Gymshark and Biggest Loser to maintain credibility and relevance.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 180,721
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @stevecook reveals an well-established Twitter presence with 180,721 followers. The account demonstrates a conversation-first approach, averaging 363.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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