St. Louis Magazine
St. Louis Magazine is the smart, stylish, and sophisticated guide to the city. We connect St. Louisans to St. Louis.
99,046
Followers
797
Following
36,701
Tweets
1.8
Avg Engagement
1,127
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @stlmag's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-02-06
- Verification:No
- Location:St. Louis, MO
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:1.4
- Avg Retweets per Tweet:0.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,249 tweetsThe account sees an average of 82 likes and 16 retweets per tweet, indicating moderate engagement. Verified accounts make up 0.6% of the followers, suggesting a mix of local and regional interest.
1.4
Avg Likes/Tweet
0.4
Avg Retweets/Tweet
4,643
Total Likes
1,192
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
2
75th Percentile
408
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
97.9%
Original
0.6%
Replies
1.4%
Retweets
0.0%
Quotes
0.0%
Threads
1.2%
With Media
99.1%
With Links
7.0%
With #Tags
13.2%
With @Mentions
1.7%
With Emojis
125
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
77.1%
Weekday Posts
22.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 47 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is St. Louis residents interested in local culture, events, and sports. It also attracts tourists and newcomers seeking to understand the city's identity.
Average
Audience Quality
34.7%
Suspicion Index
50.8%
Low-Quality %
5
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
56.9%
Empty Bio
55.9%
<10 Tweets
5.3%
Mass Following (>2K)
0.0%
New (<90 days)
65.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.6%
No URL
44.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,058,858
Total Potential Reach
5
Median Follower Reach
36
75th Percentile Reach
3.0%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
26.2%
Creators
2,624 accounts
17.8%
Consumers
1,782 accounts
55.9%
Dormant
5,594 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
60
Verified Followers
0.6% of total
911
Protected Accounts
9.11% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @bobsaget | 2,192,608 | Comedian | Beach walks, Off-road vehicles, Catapults |
| @IamMzilikazi | 550,333 | Musician | Pan-African music, Album, Rise |
| @PoetryFound | 313,781 | Publisher | poetry, literature, culture |
| @FPWellman | 307,890 | Advocate | Advocate, Senior Advisor, Educated |
| @natbrunell | 300,506 | Podcaster | Bitcoin, Finance, Economics |
| @BallySportsMW | 191,769 | - | - |
| @AmyLynnStL | 147,634 | Advocate | St Louis Cardinals, Mental Health, LGBTQ |
| @camphalfblood | 93,208 | Author | Books, Mythology, Writing |
| @patricknorton | 85,238 | Tech Influencer | Tech, Podcasting, Geek |
| @JeanChatzky | 81,684 | Financial journalist | finance, writing, podcasting |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,312
Followers With Bio
5,688
Followers Without Bio
43.12%
% With Bio
56.88%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed817
Combined Engagement
647
Total Likes
170
Total Retweets
163
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
20%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
"Jeff Bridges: Pictures" explores the actor's decades behind the camera https://t.co/CvkEdAFP2W
The rise of Los Cardenales: How Hispanic Heritage Month — and @poloascencio & @BengieMolina1 — changed the game in St. Louis https://t.co/Os8NvbpeD9
50 things every St. Louis CITY SC fan should know https://t.co/gaWJ5nu2d3
4 Hands Brewing Company to open a second location at The District in Chesterfield https://t.co/Rb0fv8Bdwq
RT @StLouligans: A great photo from Saturday night. Been wanting to share it but finally found the photographer so we could give credit. Awesome shot by @KevinARoberts from @stlmag. #AllForCity https://t.co/u35QFSflKP
Key Insights & Takeaways
The content often highlights local celebrities and cultural figures, such as Jeff Bridges, which can attract broader attention. The account frequently covers sports teams and events, like St. Louis CITY SC, showing a focus on local sports culture. It also emphasizes community and heritage, such as Hispanic Heritage Month, indicating a commitment to showcasing diverse local stories.
Strengths
- + Established follower base of 99,046
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @stlmag reveals an growing Twitter presence with 99,046 followers. The account demonstrates a content-creator strategy, averaging 1.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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