ゼブラ

ゼブラ

@suraripen

創業120年以上の筆記具メーカー ゼブラが、商品情報や手書きの良さをゆるーくお届けします。草食系🌱🦓 すべてのDMに返信できないことをご了承ください🙇 商品のお問合わせはお客様相談室へどうぞ https://www.zebra.co.jp/contact/

東京都新宿区東五軒町 https://www.zebra.co.jp/ Joined 2012-01-08 Date of Analysis: Dec 16, 2025

89,062

Followers

12,312

Following

9,121

Tweets

120.6

Avg Engagement

1,135

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @suraripen's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2012-01-08
  • Verification:Yes
  • Location:東京都新宿区東五軒町

Data Summary

  • Tweets Analyzed:3,215
  • Avg Likes per Tweet:75.8
  • Avg Retweets per Tweet:44.8
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,215 tweets

The account has a moderate level of engagement, with an average of 6,380 likes and 5,747 retweets per tweet. The engagement appears to be consistent, with a focus on informative and promotional content.

75.8

Avg Likes/Tweet

44.8

Avg Retweets/Tweet

243,740

Total Likes

143,957

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

1

Median Retweets

63

75th Percentile

53,122

Top Tweet

1.35

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

27.2%

Original

56.0%

Replies

9.6%

Retweets

7.2%

Quotes

0.0%

Threads

0.4%

With Media

48.0%

With Links

27.3%

With #Tags

63.3%

With @Mentions

64.4%

With Emojis

98

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

2.06

Reply/Original Ratio

0.75

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

97.2%

Weekday Posts

2.8%

Weekend Posts

Top Hashtags

#マイルドライナー (60) #ゼブラ (55) #ゼブラ新商品の発売 (52) #ブレンストレスフリー川柳 (46) #しまうま図鑑 (36) #サラサセレクト (33) #デルガード (31) #サラサ (26) #文具女子博 (26) #サラサクリップ (24)

Most Mentioned

@suraripen (75) @misatokan (31) @coffeenijiiro (25) @pentel_pepe (19) @takashisakaguci (16) @hallmark_japan (16) @ecole_nagoya (15) @cmbar_inc (15) @sugibun4 (14) @lihitlab (13)

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Content Strategy Analysis

Based on 3,215 tweets

Content Type Distribution

Content Breakdown

Original Tweets 874 (27%)
Replies 1,800 (56%)
Retweets 310 (10%)
Quote Tweets 231 (7%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 310 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,215 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience is likely consumers interested in writing instruments and handwritten notes. The account also targets individuals who appreciate illustrations and cat lovers, as seen in some of the tweets.

Average

Audience Quality

25.6%

Suspicion Index

22.5%

Low-Quality %

38

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

34.0%

Empty Bio

15.1%

<10 Tweets

25.6%

Mass Following (>2K)

0.0%

New (<90 days)

59.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.5%

No URL

10.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

3,756,351

Total Potential Reach

38

Median Follower Reach

161

75th Percentile Reach

6.1%

>1K followers

0.4%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

73.6%

Creators

7,360 accounts

11.3%

Consumers

1,132 accounts

15.1%

Dormant

1,508 accounts

27

Verified Followers

0.27% of total

0.2%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

日本 (269) Japan (126) 日本 東京 (33) 東京 (30) 東京都 (28) 北海道 (26) 大阪 (20) Tokyo-to, Japan (19) 大阪府 (14) 関西 (14)

27

Verified Followers

0.27% of total

1,047

Protected Accounts

10.47% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@nauru_japan 460,664 Tourism tourism, government, promotion
@Popteen_jp 338,725 Fashion Magazine Fashion, Magazine, Teen
@artwarks3 41,686 - -
@MegPunyu 39,503 - -
@cocotann06 37,029 - -
@KOKUYO 33,700 - -
@oktoberfest1810 25,792 - -
@kawanosyunya 25,660 - -
@GameinnFF 24,936 - -
@pingafactory 21,748 - -

Top Keywords in Follower Bios

rt (169) twitter (146) dm (68) love (51) youtube (46) spyfamily (45) line (27) pc (21) w (21) b (21)

Top Hashtags in Follower Bios

#ホ (36) #懸賞好きさんと繋か (27) #懸賞 (20) #文房具 (19) #懸賞仲間募集中 (17) #ラリファミリー (14) #相互フォロー (14) #ひ (12) #フ (11) #フォロハ (10)

6,601

Followers With Bio

3,399

Followers Without Bio

66.01%

% With Bio

33.99%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,215 analyzed

97,418

Combined Engagement

45,017

Total Likes

52,401

Total Retweets

19,484

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

80%

With @Mentions

80%

With Links

Topical Analysis:

Product Promotion Customer Communication Brand Awareness Cat Lovers Illustrations Handwriting
ゼブラ
@suraripen

【ゼブラからのお知らせ】 SNS上で、サラサクリップのインク量が最近減ったのではとの話題がありますが、サラサクリップのインク量は減らしておりません。 コスト削減のために減らしたという事実もございません。 インクの見た目の量は、ボールの太さ・インク色によって違います。… https://t.co/IaFC2hlYy6

2023-04-18
Retweets: 15,694 Likes: 37,428 Engagement: 53,122
ゼブラ
@suraripen

\使い方は100通り⁈/ ゼブラの代表商品『マッキー』はおかげさまで様々な場所・使い方で愛されてきました。 そこで、感謝の気持ちを込めて なんとハイマッキー黒100本を5名様にプレゼント🎁‼️ いつでもどこでもマッキー🦓✨ 1. @suraripen をフォロー 2. この投稿をリツイート 9/26 23:59まで!→ https://t.co/LEoFDBmaIF

2022-09-21
Retweets: 12,263 Likes: 3,310 Engagement: 15,573
ゼブラ
@suraripen

\🎍フォロー&RTでプレゼント!/ 🦓ゼブラ×カウネット初コラボ企画📦 中の人達が選んだ人気文具を #福袋 にして 5名さまにプレゼント~🎁 ▼応募方法 ①@suraripen と @kaunet をフォロー ②このツイートをRT 〆切:1/10(日) 23:59まで #ゼブカウ福袋 #お年玉キャンペーン #サラサ #お正月 https://t.co/HD2CwU9y14

2021-01-05
Retweets: 10,627 Likes: 2,339 Engagement: 12,966
ゼブラ
@suraripen

RT @pwpmdsp: ちょっとボールペン好き文具好きに教えたいのだけど、いま文房具店パトロールをする際には、是非、ゼブラの新作「ブレン」を試しておくれ。わたし、ジェットストリーム級の衝撃を受けてしまった。これボールペン界にまた新たな分野を開拓したのでは。打倒ジェットストリーム。 https://t.co/3pY5E5fkDr https://t.co/rERWG981f5

2019-01-30
Retweets: 8,643 Likes: 0 Engagement: 8,643
ゼブラ
@suraripen

/ #おべんきょうだいさくせん 開催中! #サラサクリップ #SPY_FAMILY \ 勉強のモチベーションアップ間違いなし✨ SPY×FAMILYオリジナルペンケースが100名様に当たる! 【応募方法】 ①このアカウント(@suraripen)と@spyfamily_animeをフォロー ②本投稿をRT ③当選者には後日DMでお知らせ

2023-03-01
Retweets: 5,174 Likes: 1,940 Engagement: 7,114

Key Insights & Takeaways

The account frequently shares product-related updates and clarifications, which helps maintain transparency with customers. It uses hashtags and trending topics to increase visibility and connect with a broader audience. The tone is casual and friendly, which helps build a sense of community and brand loyalty.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 89,062
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @suraripen reveals an well-established Twitter presence with 89,062 followers. The account demonstrates a conversation-first approach, averaging 120.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025